I'm a designer from Schenectady, New York! I’m a graphic designer driven by creativity, storytelling, and the passion to turn ideas into meaningful visual experiences. I love using design to tell stories, connect with people, and bring concepts to life in a way that feels both unique and authentic. For me, design isn’t just about making things look good—it’s about creating something that communicates, inspires, and leaves an impact. --- Experience: UX Designer - Capital District Transportation Authority Website Designer - Private clients…

Allison Choi

I'm a designer from Schenectady, New York! I’m a graphic designer driven by creativity, storytelling, and the passion to turn ideas into meaningful visual experiences. I love using design to tell stories, connect with people, and bring concepts to life in a way that feels both unique and authentic. For me, design isn’t just about making things look good—it’s about creating something that communicates, inspires, and leaves an impact. --- Experience: UX Designer - Capital District Transportation Authority Website Designer - Private clients…

Available to hire

I’m a designer from Schenectady, New York!

I’m a graphic designer driven by creativity, storytelling, and the passion to turn ideas into meaningful visual experiences. I love using design to tell stories, connect with people, and bring concepts to life in a way that feels both unique and authentic. For me, design isn’t just about making things look good—it’s about creating something that communicates, inspires, and leaves an impact.

Experience:

UX Designer - Capital District Transportation Authority
Website Designer - Private clients

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Language

English
Fluent

Work Experience

Public Information Specialist 1 (Digital Content) at New York State Department of Motor Vehicles
July 1, 2026 - Present
Leads social media strategy across agency accounts to strengthen brand presence and audience engagement. Develops, schedules, and manages social media content while analyzing performance to optimize results. Produces multimedia content including graphic, photo, and video assets; monitors emerging social media trends; performs social listening and news monitoring; and establishes, tracks, and reports key social media performance metrics to stakeholders. Maintains an agency Social Media Style Guide and advises internal teams on best practices and platform standards.
Marketing Coordinator at Capital District Transportation Authority
May 1, 2024 - July 1, 2026
Designed out-of-home, print, and digital advertising assets using Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and Canva. Conducted website maintenance for CDTA content and drive-managed CDTA social media platforms via Hootsuite and Meta Business Suite (Instagram, Facebook, X, and YouTube). Wrote social media copy and analyzed campaign performance to optimize engagement. Assisted at local events to capture content and promote CDTA services, and supported social media style guide development.
Marketing Coordinator at Taylor Strategy
August 1, 2022 - February 1, 2024
Collaborated with account leads to develop marketing materials for top-tier clients including Crown Royal, Captain Morgan, Guinness, Smirnoff, Capital One, P&G, AIG, Loyal9, and Lone River. Managed social media platforms (Instagram, LinkedIn, Facebook). Designed social graphics via Canva and conducted website maintenance.

Education

Master of Arts at Syracuse University
June 14, 2021 - July 18, 2022
Bachelor of Arts at Le Moyne College
September 18, 2017 - June 14, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services