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I am a passionate, hardworking, and innovative professional with broad experience across Chief of Staff, Recruitment, Social Media, Marketing, Media, Project Management, and Innovation roles within elite sport, membership organisations, and higher education. I bring extensive event management expertise, demonstrating meticulous attention to detail and strong team leadership. A skilled people manager and natural relationship builder, I thrive in dynamic, collaborative environments. As a proud dyslexic, I embrace the strategic, creative, and unconventional thinking it enables — bringing fresh perspectives and solutions to every challenge. Entrepreneurial by nature, I am an exceptional communicator with a high level of emotional intelligence and a deep commitment to making meaningful impact.…I am a passionate, hardworking, and innovative professional with broad experience across Chief of Staff, Recruitment, Social Media, Marketing, Media, Project Management, and Innovation roles within elite sport, membership organisations, and higher education. I bring extensive event management expertise, demonstrating meticulous attention to detail and strong team leadership. A skilled people manager and natural relationship builder, I thrive in dynamic, collaborative environments. As a proud dyslexic, I embrace the strategic, creative, and unconventional thinking it enables — bringing fresh perspectives and solutions to every challenge. Entrepreneurial by nature, I am an exceptional communicator with a high level of emotional intelligence and a deep commitment to making meaningful impact.

Ally McDonald Alonso

Creative Director, Social Media Manager, Project Manager, +2

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I am a passionate, hardworking, and innovative professional with broad experience across Chief of Staff, Recruitment, Social Media, Marketing, Media, Project Management, and Innovation roles within elite sport, membership organisations, and higher education. I bring extensive event management expertise, demonstrating meticulous attention to detail and strong team leadership. A skilled people manager and natural relationship builder, I thrive in dynamic, collaborative environments. As a proud dyslexic, I embrace the strategic, creative, and unconventional thinking it enables — bringing fresh perspectives and solutions to every challenge. Entrepreneurial by nature, I am an exceptional communicator with a high level of emotional intelligence and a deep commitment to making meaningful impact.…I am a passionate, hardworking, and innovative professional with broad experience across Chief of Staff, Recruitment, Social Media, Marketing, Media, Project Management, and Innovation roles within elite sport, membership organisations, and higher education. I bring extensive event management expertise, demonstrating meticulous attention to detail and strong team leadership. A skilled people manager and natural relationship builder, I thrive in dynamic, collaborative environments. As a proud dyslexic, I embrace the strategic, creative, and unconventional thinking it enables — bringing fresh perspectives and solutions to every challenge. Entrepreneurial by nature, I am an exceptional communicator with a high level of emotional intelligence and a deep commitment to making meaningful impact.

Available to hire

I am a passionate, hardworking, and innovative professional with broad experience across Chief of Staff, Recruitment, Social Media, Marketing, Media, Project Management, and Innovation roles within elite sport, membership organisations, and higher education. I bring extensive event management expertise, demonstrating meticulous attention to detail and strong team leadership. A skilled people manager and natural relationship builder, I thrive in dynamic, collaborative environments.

As a proud dyslexic, I embrace the strategic, creative, and unconventional thinking it enables — bringing fresh perspectives and solutions to every challenge. Entrepreneurial by nature, I am an exceptional communicator with a high level of emotional intelligence and a deep commitment to making meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Norwegian

Intermediate

Work Experience

Founding Director and CEO at APHM Ltd

January 1, 2007 - Present

Founding Director of APHM Ltd, an events and social media marketing company specialising in leading social media campaigns for high-profile individuals and brands, as well as end-to-end planning, management, and execution of high-impact events, including corporate, sporting and over 250 weddings. Oversaw all aspects of event delivery from concept to completion, including vendor coordination, on-site management, photography, speechwriting and post-event reporting. Led PR and social media campaigns to drive client engagement, campaigns, product launches and brand growth. Developed strategic marketing to expand client base and reputation in a competitive market. Clients included World Athletics, the Global Sport University Network, Later Creator, WiMENA and Loughborough University.

Head of Marketing and Communications at CAA Portas

January 1, 2024 - Present

Head of Marketing at a global firm operating in over 40 countries and across 30+ sports, overseeing brand, communications, translation, digital strategy, and knowledge management. Led a global rebrand, launched a new website, and restructured the team to support sustained growth. Provided strategic support to two business development teams, spearheaded digital transformation through M365 implementation, and reported regularly to the Partnership. Also managed key external relationships and negotiated high-value sponsorships aligned with the firm’s strategic objectives.

Deputy Chair at The Lacrosse Foundation

January 1, 2024 - Present

Enterprise and Business Mentor at The Kings Trust

January 1, 2023 - Present

Special Advisor at The Global Sport University Network

January 1, 2022 - Present

Vice-Chancellor’s Head of Staff & Special Envoy to the USA at Loughborough University

June 1, 2017 - December 1, 2023

Acting Chief of Staff; advised the Vice-Chancellor & President on key university matters, coordinated internal and external engagements, supported executive communications, and prepared high-level and sensitive documentation. Led strategic projects, managed VCO operations and budgets, and supported senior staff, lay members, and honorary positions, with a strong focus on diversity and inclusion in leadership. I served on key governance bodies including the Joint Committees of Council and Senate, the Honours Committee, and attended the Governance and Nominations Committee. As internal recruitment lead, I oversaw senior academic and professional appointments, managing search processes, governance, negotiations, and international onboarding. As Special Envoy to the USA, I managed strategic relationships across student recruitment, academic partnerships, philanthropy, EDI initiatives, and sport collaborations.

Head of Marketing and Communications at Loughborough Students’ Union

January 1, 2011 - January 1, 2017

Led the Marketing, Media, and Enterprise departments, overseeing strategic planning, brand management, staff development, and major commercial projects. Managed budgets, executive support, and event delivery, while building strong internal and external stakeholder relationships. Led data strategy initiatives, enhancing the use of big data to address organisational challenges. Through innovative funding approaches, secured over £100,000 in new annual income for the departments.