I am a designer, illustrator, and lifelong learner with a deep passion for crafting meaningful, visually compelling stories. I specialise in branding, where I create cohesive visual identities that resonate across multiple touch-points, from brand guidelines to packaging, print and digital advertising, and custom illustrative elements. My design philosophy is centred around connection. Over my career, I’ve collaborated with filmmakers, creative studios, and corporate teams, gaining a broad, practical understanding of how design can shape brands and engage audiences. This experience informs my adaptability and willingness to innovate when crafting a new visual identity or solving complex design challenges.…

Alexandra Weaver

I am a designer, illustrator, and lifelong learner with a deep passion for crafting meaningful, visually compelling stories. I specialise in branding, where I create cohesive visual identities that resonate across multiple touch-points, from brand guidelines to packaging, print and digital advertising, and custom illustrative elements. My design philosophy is centred around connection. Over my career, I’ve collaborated with filmmakers, creative studios, and corporate teams, gaining a broad, practical understanding of how design can shape brands and engage audiences. This experience informs my adaptability and willingness to innovate when crafting a new visual identity or solving complex design challenges.…

Available to hire

I am a designer, illustrator, and lifelong learner with a deep passion for crafting meaningful, visually compelling stories. I specialise in branding, where I create cohesive visual identities that resonate across multiple touch-points, from brand guidelines to packaging, print and digital advertising, and custom illustrative elements.

My design philosophy is centred around connection. Over my career, I’ve collaborated with filmmakers, creative studios, and corporate teams, gaining a broad, practical understanding of how design can shape brands and engage audiences. This experience informs my adaptability and willingness to innovate when crafting a new visual identity or solving complex design challenges.

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Language

English
Fluent

Work Experience

Graphic Designer at DBG Health (Arrotex Pharmaceuticals)
June 1, 2025 - June 1, 2025
Collaborated with the Packaging Team to deliver packaging designs for pharmaceutical and consumer brands; revamped packaging to meet market regulations and TGA guidelines, enhancing compliance and visual appeal; designed corporate collateral for Legal, Finance, and HR; produced marketing materials for social media featuring brands such as McoBeauty and Nude by Nature; ensured compliance with the Therapeutic Goods Advertising Code; maintained and updated brand guidelines and weekly website updates for sales and consumers.
Lead Graphic Designer at BrightHR ANZ
June 1, 2025 - October 29, 2025
Developed and implemented brand guidelines tailored to the Australian market, modernised the visual system for a brighter, cohesive branding; streamlined marketing workflows with adaptive templates; enhanced social presence with data-driven posting; led A/B testing to refine creative direction; partnered with marketing to improve ROI and achieve the lowest cost per lead in the ANZ region; collaborated with senior global teams to create scalable design systems adopted company-wide.
Graphic Designer at DBG Health (Arrotex Pharmaceuticals)
June 1, 2025 - October 26, 2025
Collaborated with the Packaging Team to deliver innovative designs for pharmaceutical and consumer brands. Revamped packaging to meet market regulations and TGA guidelines, enhancing compliance and visual appeal. Designed corporate collateral such as presentations, flyers, and documentation for Legal, Finance, and HR. Created engaging marketing materials for DBG Health’s social media, promoting brands such as McoBeauty, Nude by Nature, and more. Ensured compliance with the Therapeutic Goods Advertising Code in all design efforts. Developed and maintained brand guidelines to ensure consistent asset use across departments. Updated company websites weekly to provide current information for sales teams and consumers. Inspired a redesign of brand implementation through proposals to management for a modernised brand style.
Lead Graphic Designer at BrightHR ANZ
June 1, 2025 - Present
Developed and implemented brand guidelines tailored to the Australian market, aligning visual identity with audience trends to strengthen recognition and ROI across digital and print platforms. Modernised the company’s visual system with a brighter, cohesive aesthetic that improved clarity, accessibility and brand consistency. Streamlined marketing and design workflows through shared assets, adaptive templates and structured schedules to improve efficiency and collaboration. Enhanced social presence through strategic content scheduling and Meta algorithm analysis, achieving consistent 10% monthly growth across all channels. Led A/B testing to refine creative direction and boost engagement across paid and organic campaigns. Partnered with marketing to deliver the lowest cost per lead in the Australian division since expanding into the ANZ region. Collaborated with senior global teams, creating scalable design systems and templates adopted company-wide for brand consistency and perform
Graphic Designer & Illustrator at Australian Film Television and Radio School (AFTRS) w/ Director Flore Vallery-Radot
February 1, 2024 - February 1, 2024
Designed a cohesive brand identity for the film project “A LITTLE BAG for me” for all applications; developed marketing collateral including press kits, flyers, and promotional booklets for advertising and aiding in the creation of a nationwide puberty education program; produced striking assets for print and digital media, optimizing materials for film festival presentation and advertising campaigns; managed multiple projects to deadlines while collaborating closely with Director Flore Vallery-Radot for feedback and improvements.
Graphic Designer & Illustrator at Australian Film Television and Radio School (AFTRS) w/ Director Flore Vallery-Radot
February 1, 2024 - October 26, 2025
Designed a cohesive brand identity for the film project “A LITTLE BAG for me,” to be used in all applications and presentations of the film and its assets. Developed marketing collateral including press kits, flyers, and promotional booklets for advertising and aiding in the creation of a nationwide puberty education program. Produced striking assets for print and digital media, optimising materials for film festival presentation and advertising campaigns. Managed multiple projects to soft and hard deadlines while delivering high-quality designs, collaborating closely with Director Flore Vallery-Radot for feedback and improvements.
Junior Graphic Designer at Uplifting Solutions
March 1, 2023 - March 1, 2023
Enforced a corporate identity and visual brand guidelines that improved customer recognition and loyalty, applying them across digital and print platforms; developed a series of images and animations to increase audience engagement on the company's social media and website using InDesign, Premiere Pro, and After Effects; designed brand templates for all print and digital graphic applications for future use by the marketing team; managed brand digital promotional material across multiple platforms, including EDMs, social posts, banners, promotional sales, and advertisements with company clients.
Junior Graphic Designer at Uplifting Solutions
March 1, 2023 - October 26, 2025
Enforced a corporate identity and visual brand guidelines that improved customer recognition and loyalty, applying it across digital and print platforms. Developed a series of images and animations that increased audience engagement and brand recognition on the company's social media and website using InDesign, Premiere Pro, and After Effects to create high-quality outputs. Designed brand templates for all print and digital graphic applications for future use by the marketing team, ensuring brand guideline consistency. Managed brand digital promotional material across multiple platforms, designing and distributing EDMs, Social Media Posts, Banners, Promotional Sales and Advertisements, and Corporate Deals with company clients.

Education

Bachelor of Design at University of New South Wales (UNSW)
January 11, 2030 - October 26, 2025
Bachelor of Design, Graphics and UX/UI at UNSW
January 11, 2030 - October 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Education