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Performance-focused marketing professional with experience building retail and digital brand ecosystems from the ground up. Co-founded and launched GLORY—a modern retail concept in Prague—developing the full brand identity, positioning, communication strategy, and customer experience, then scaling its visibility across social platforms through organic growth, paid campaigns, influencer collaborations, and AI-assisted content production. Currently working in paid social performance, owning and optimizing multi-platform ad budgets across Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. Leads full-funnel campaign strategy and execution, continuously improving ROAS, CPA, CAC, CTR, and overall business outcomes through data-driven testing, audience segmentation, and close collaboration with creative, media planning, client service, and analytics teams.…Performance-focused marketing professional with experience building retail and digital brand ecosystems from the ground up. Co-founded and launched GLORY—a modern retail concept in Prague—developing the full brand identity, positioning, communication strategy, and customer experience, then scaling its visibility across social platforms through organic growth, paid campaigns, influencer collaborations, and AI-assisted content production. Currently working in paid social performance, owning and optimizing multi-platform ad budgets across Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. Leads full-funnel campaign strategy and execution, continuously improving ROAS, CPA, CAC, CTR, and overall business outcomes through data-driven testing, audience segmentation, and close collaboration with creative, media planning, client service, and analytics teams.

Altair

Brand Strategist, Marketing Strategist, Content Creator, +7

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Performance-focused marketing professional with experience building retail and digital brand ecosystems from the ground up. Co-founded and launched GLORY—a modern retail concept in Prague—developing the full brand identity, positioning, communication strategy, and customer experience, then scaling its visibility across social platforms through organic growth, paid campaigns, influencer collaborations, and AI-assisted content production. Currently working in paid social performance, owning and optimizing multi-platform ad budgets across Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. Leads full-funnel campaign strategy and execution, continuously improving ROAS, CPA, CAC, CTR, and overall business outcomes through data-driven testing, audience segmentation, and close collaboration with creative, media planning, client service, and analytics teams.…Performance-focused marketing professional with experience building retail and digital brand ecosystems from the ground up. Co-founded and launched GLORY—a modern retail concept in Prague—developing the full brand identity, positioning, communication strategy, and customer experience, then scaling its visibility across social platforms through organic growth, paid campaigns, influencer collaborations, and AI-assisted content production. Currently working in paid social performance, owning and optimizing multi-platform ad budgets across Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. Leads full-funnel campaign strategy and execution, continuously improving ROAS, CPA, CAC, CTR, and overall business outcomes through data-driven testing, audience segmentation, and close collaboration with creative, media planning, client service, and analytics teams.

Available to hire

Performance-focused marketing professional with experience building retail and digital brand ecosystems from the ground up. Co-founded and launched GLORY—a modern retail concept in Prague—developing the full brand identity, positioning, communication strategy, and customer experience, then scaling its visibility across social platforms through organic growth, paid campaigns, influencer collaborations, and AI-assisted content production.

Currently working in paid social performance, owning and optimizing multi-platform ad budgets across Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. Leads full-funnel campaign strategy and execution, continuously improving ROAS, CPA, CAC, CTR, and overall business outcomes through data-driven testing, audience segmentation, and close collaboration with creative, media planning, client service, and analytics teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Czech

Advanced

Russian

Fluent

Kazakh

Advanced

Work Experience

Digital Performance Specialist at OMNICOM Media Group

January 1, 2026 - Present

Managed and optimized multi-platform paid social campaigns for international brand clients across Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads. Own monthly advertising budgets exceeding CZK 2M, managing campaigns with varied business objectives including brand awareness, consideration, traffic, lead generation, and conversion-focused goals. Improved performance against KPIs such as ROAS, CPA, CAC, CTR, CPM while increasing campaign efficiency and scalability. Developed data-driven paid social strategies, media recommendations, audience segmentation, and scalable testing roadmaps for customer acquisition, revenue growth, and campaign efficiency. Collaborated with creative, media planning, client service, and analytics teams for integrated execution, including A/B testing and continuous optimization. Produced detailed performance reports, translating insights into actionable recommendations for internal stakeholders and clients.

Founder & Head of Marketing at GLORY – Modern Retail Concept

October 1, 2025 - Present

Co-founded and launched Prague’s first Asia-inspired modern convenience store concept. Owned end-to-end brand development including brand identity, visual direction, communications strategy, and positioning framework. Built and scaled the marketing ecosystem and customer experience entirely from the ground up. Led digital and social media strategy across Instagram, TikTok, and other platforms, generating 7M+ total views and increasing brand awareness in the Czech market within one year. Scaled Instagram presence organically from 0 to 5,300+ followers in 7 months through high-engagement content, community interaction, and retention. Achieved media recognition within months after launch (Forbes Česká and Forbes Kazakhstan print edition). Planned and executed high-performance paid social campaigns with efficient budget allocation, maintaining low acquisition costs. Managed 30+ influencer collaborations to drive organic reach, customer acquisition, and in-store traffic growth. Implem

Founder / Brand & Marketing Strategist at GLORY

January 1, 2020 - January 1, 2023

Founder of GLORY focusing on brand and marketing strategy, content creation, and digital campaigns for hospitality, retail and entertainment brands. Led content and marketing strategy, built brand identities, managed social channels, and integrated AI tools to accelerate production and performance. Coordinated influencer collaborations and investor-ready materials.

Entrepreneur & Brand Projects at GLORY

January 1, 2018 - January 1, 2019

Led various brand projects across hospitality, retail and entertainment sectors; developed and executed content and marketing strategies; oversaw event communications and promotional campaigns.

SMM Specialist / Content Creator / Brand Manager at GLORY

January 1, 2007 - January 1, 2018

Developed and executed content and marketing strategies; managed Instagram and TikTok accounts; built brand identities from scratch; created visual concepts, promotional campaigns and event communications; worked with META Business Suite; integrated AI tools; planned campaigns and influencer collaborations.