Available to hire
Hi, I’m Alvaro, a marketing and communication strategist with 8+ years of international experience driving digital marketing strategies, go-to-market programs, and innovation initiatives for startups, SMBs and large corporations. .
Experience Level
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Advanced
Work Experience
Digital Marketing Consultant at Organizations worldwide
November 1, 2023 - PresentSupporting organizations worldwide with marketing, go-to-market, acquisition, and communication strategies.
Digital Marketing Lead for Iberia region at Amazon Web Services (AWS)
August 1, 2021 - November 30, 2023Led digital marketing programs for Spain & Portugal, driving acquisition and demand through CX, UX, SEO, paid media, social media, events planning, webinars, and email campaigns; spearheaded the AWS Spain Region launch go-to-market digital strategy (€2.5B investment) and created Cloud4Good, training 4,000+ people and delivering open innovation hackathons with NGOs and partners.
Founder & Marketing Consultant (side project) at People Are
March 1, 2020 - August 1, 2021Founded a social impact and marketing consultancy supporting social enterprises in their digital transformation. Led research, communication strategies, and strategic partnerships; coordinated client teams and managed proposals, pitches, and executive negotiations.
Marketing Consultant, Research Designer at Findasense
April 1, 2019 - May 31, 2021Led 30+ digital strategies for B2B/B2C companies, startups, NGOs, and Fortune 500 brands (Coca-Cola, Lenovo, Bankia, Ashoka) across US, Europe & LatAm. Drove CX and comms innovation; scaled a major Spanish media outlet from 40M to 75M pageviews/month (+33% CR, -50% bounce rate). Developed research-based campaigns on consumer behavior and future trends.
Digital Marketing Specialist at IDEAL (Vocento)
April 1, 2018 - April 30, 2019Developed and executed marketing strategies for 30+ SMEs and e-commerces, boosting traffic by +143% and outperforming competitors. Managed web design, SEO, CRM, UX/UI, SEM, content, and social media. Led cross-functional teams and oversaw project timelines, budgets, and client relations.
Lecturer (side project) at EAE, IEBS and EXE Business Schools
January 1, 2019 - July 28, 2022Lectured in Digital Marketing, Analytics, across international business schools, supporting students in developing strategic, tech-driven solutions for real-world challenges.
Education
Innovation Fellowship at United Nations High Commissioner for Refugees (UNHCR)
January 1, 2023 - December 31, 2024Postgraduate Degree – Digital Marketing and IT at School of Communication and Marketing Granada & University of Wales
January 1, 2017 - December 31, 2018Fellowship – Chinese Language and Culture at 四川大学 (Sichuan University)
January 1, 2017 - December 31, 2017Master’s Degree – Peace, Conflicts, Education & Human Rights at Institute of Peace and Conflicts, UGR/UCO/UMA/UJA
January 1, 2015 - December 31, 2016Postgraduate Degree – Professional Coaching at University of Granada & Emociona
January 1, 2015 - December 31, 2016Bachelor’s Degree – Psychology at National University of Distance Education (UNED) & UGR
January 1, 2012 - December 31, 2017Bachelor’s Degree – Philosophy at University of Granada & Federal University of Bahia
January 1, 2011 - December 31, 2015Qualifications
Google Digital Marketing & Entrepreneurship
January 11, 2030 - February 9, 2026Adobe Marketo Engage Business Practitioner (Adobe Certified)
January 11, 2030 - February 9, 2026HCD (IDEO & Acumen)
January 11, 2030 - February 9, 2026Scrum Master (I22971)
January 11, 2030 - February 9, 2026Foundations of human technology (CHT)
January 11, 2030 - February 9, 2026Industry Experience
Software & Internet, Non-Profit Organization, Professional Services, Media & Entertainment, Retail
Experience Level
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