Hi, I’m Alvaro, a marketing and communication strategist with 8+ years of international experience driving digital marketing strategies, go-to-market programs, and innovation initiatives for startups, SMBs and large…

About

Hi, I’m Alvaro, a marketing and communication strategist with 8+ years of international experience driving digital marketing strategies, go-to-market programs, and innovation initiatives for startups, SMBs and large corporations. .

  • 8 years' experience
  • Joined February 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • PortugueseAdvanced

Industry experience

  • Software & Internet
  • Non-Profit Organization
  • Professional Services
  • Media & Entertainment
  • Retail

Work experience· 6 roles

Digital Marketing Consultant · Organizations worldwideNov 2023 – Present · 3 yrs 1 mo

Supporting organizations worldwide with marketing, go-to-market, acquisition, and communication strategies.

Digital Marketing Lead for Iberia region · Amazon Web Services (AWS)Aug 2021 – Nov 2023 · 2 yrs 4 mos

Led digital marketing programs for Spain & Portugal, driving acquisition and demand through CX, UX, SEO, paid media, social media, events planning, webinars, and email campaigns; spearheaded the AWS Spain Region launch go-to-market digital strategy (€2.5B investment) and created Cloud4Good, training 4,000+ people and delivering open innovation hackathons with NGOs and partners.

Founder & Marketing Consultant (side project) · People AreMar 2020 – Aug 2021 · 1 yr 6 mos

Founded a social impact and marketing consultancy supporting social enterprises in their digital transformation. Led research, communication strategies, and strategic partnerships; coordinated client teams and managed proposals, pitches, and executive negotiations.

Marketing Consultant, Research Designer · FindasenseApr 2019 – May 2021 · 2 yrs 2 mos
Lecturer (side project) · EAE, IEBS and EXE Business SchoolsJan 2019 – Jul 2022 · 3 yrs 7 mos
Digital Marketing Specialist · IDEAL (Vocento)Apr 2018 – Apr 2019 · 1 yr 1 mo

Education· 7

Innovation Fellowship · United Nations High Commissioner for Refugees (UNHCR)2023 – 2024
Postgraduate Degree – Digital Marketing and IT · School of Communication and Marketing Granada & University of Wales2017 – 2018
Fellowship – Chinese Language and Culture · 四川大学 (Sichuan University)2017
Master’s Degree – Peace, Conflicts, Education & Human Rights · Institute of Peace and Conflicts, UGR/UCO/UMA/UJA2015 – 2016

Certifications and awards· 5

Google Digital Marketing & Entrepreneurship2030 – 2026
Adobe Marketo Engage Business Practitioner (Adobe Certified)2030 – 2026
HCD (IDEO & Acumen)2030 – 2026
Scrum Master (I22971)2030 – 2026

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