Designed and executed a full social media strategy that increased brand visibility and audience engagement by 200% within a year. Edited social videos and promotional materials for brand launches and campaigns. Optimized content for engagement across YouTube and social platforms; managed content calendars, wrote copy, and produced ad campaigns.

Creative Director, Producer, Copywriter at Runt Collective

January 1, 2019 - December 31, 2023

Led production of branded video content and campaigns across social media. Drove consistent engagement growth for client brands by aligning creative direction with data-driven strategies, creating end-to-end video and digital campaigns, and managing cross-functional teams.

Creative Director at Runt Collective

January 1, 2019 - December 31, 2025

Led production of branded video content and campaigns across social media, driving consistent engagement growth for client brands.

Creative Director, Copywriter at Cafe Racer Philippines Lifestyle Digital Magazine

January 1, 2016 - December 31, 2018

Led creative direction and copywriting for a lifestyle digital magazine. Developed editorial visuals, branding, and content strategies; orchestrated design-led storytelling across online platforms; supervised design and editorial teams to produce cohesive branded content.

Video Editor (Freelance) at Freelance

January 1, 2015 - Present

Completed 100+ videos and marketing projects for brands, agencies, and online creators. Crafted storytelling, shot selection, and pacing across a range of formats, from short social videos to longer promotional pieces. Collaborated with clients to deliver end-to-end video production and ensure consistent quality.

Video Editor at Independent / Freelance

January 1, 2015 - Present

Completed 100+ videos and marketing projects for brands, agencies, and online creators, delivering end-to-end video content and campaigns for lifestyle and commercial clients.

Social Media Executive at Cafe Racer Philippines

January 1, 2014 - December 31, 2017

Designed and executed a full social media strategy, increasing brand visibility and audience engagement within a year. Edited social video content and promotional materials for brand launches and product campaigns; edited high-performing digital videos for US-based brands; managed content calendars, copy, and ad campaigns that drove measurable online growth.