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I’m Aly El Sherbiny, a creative director, film director, and producer based in Cairo, Egypt. I work across advertising and filmmaking—directing commercials, short films, documentaries, and social media content—always with a focus on storytelling that connects with audiences. I enjoy building concepts from the first idea through to the final edit, collaborating with teams, directing actors, and developing treatments for projects in production. Alongside freelancing, I’ve handled roles like assistant director on multiple ad campaigns and worked through directing and script-writing workshops to strengthen my skills in narrative, direction, and creative leadership.…I’m Aly El Sherbiny, a creative director, film director, and producer based in Cairo, Egypt. I work across advertising and filmmaking—directing commercials, short films, documentaries, and social media content—always with a focus on storytelling that connects with audiences. I enjoy building concepts from the first idea through to the final edit, collaborating with teams, directing actors, and developing treatments for projects in production. Alongside freelancing, I’ve handled roles like assistant director on multiple ad campaigns and worked through directing and script-writing workshops to strengthen my skills in narrative, direction, and creative leadership.

ALY EL SHERBINY

Film Director, Film Producer, Creative Director, +2

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I’m Aly El Sherbiny, a creative director, film director, and producer based in Cairo, Egypt. I work across advertising and filmmaking—directing commercials, short films, documentaries, and social media content—always with a focus on storytelling that connects with audiences. I enjoy building concepts from the first idea through to the final edit, collaborating with teams, directing actors, and developing treatments for projects in production. Alongside freelancing, I’ve handled roles like assistant director on multiple ad campaigns and worked through directing and script-writing workshops to strengthen my skills in narrative, direction, and creative leadership.…I’m Aly El Sherbiny, a creative director, film director, and producer based in Cairo, Egypt. I work across advertising and filmmaking—directing commercials, short films, documentaries, and social media content—always with a focus on storytelling that connects with audiences. I enjoy building concepts from the first idea through to the final edit, collaborating with teams, directing actors, and developing treatments for projects in production. Alongside freelancing, I’ve handled roles like assistant director on multiple ad campaigns and worked through directing and script-writing workshops to strengthen my skills in narrative, direction, and creative leadership.

Available to hire

I’m Aly El Sherbiny, a creative director, film director, and producer based in Cairo, Egypt. I work across advertising and filmmaking—directing commercials, short films, documentaries, and social media content—always with a focus on storytelling that connects with audiences.

I enjoy building concepts from the first idea through to the final edit, collaborating with teams, directing actors, and developing treatments for projects in production. Alongside freelancing, I’ve handled roles like assistant director on multiple ad campaigns and worked through directing and script-writing workshops to strengthen my skills in narrative, direction, and creative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Assistant Director

January 1, 2022 - Present

Worked as assistant director across multiple advertising productions in 2025, including Domty AD with director Lonan Garcia, Taj Misr AD (3 copies) with director Sherif Mounir, Bedaya AD with director Ahmed Ayooty, and Ramadan/brand ads with directors Ahmed Naggar. Also participated in training and second assistant director roles for feature-film projects in 2022–2023 with director Mahmoud Karim.

Creative Director

January 1, 2022 - Present

Led creative direction for advertising campaigns and brand storytelling, including ADs for Ostoul Capital and Danegy (2025), BY Mahmoud Yassin (local brand, 2025), and multiple BOOM by OSTOUL ads (2025). Contributed to an education campaign (2024), co-wrote short films (2022–2025), and directed creative work for Macaronita’s AD (food truck, 2023).

Freelance Director and Producer

January 1, 2020 - Present

Directed and produced commercials, short films, documentaries, and branded content. Highlights include an AI short film in 2025 ("لابل ايف امياد"), a 1-hour film starring Mr. Mohamed Reyad ("رجح يباجيا") in 2023, and documentaries on handball evolution in Egypt and women’s football teams in Egypt (2022). Also directed ads and social content for multiple clients including Ostoul Capital, Danegy Factory, and Macaronita (food truck). Created director’s treatments for projects in development and co-wrote short films across 2022–2025.