Alyanna Monique Francisco Schaffer

Available to hire

I am a motivated self-starter with a passion for digital marketing and animal protection.

About

I am a motivated self-starter with a passion for digital marketing and animal protection. I successfully built a horse re-homing program for former racehorses from the ground up, including developing a strong network of racehorse industry contacts and positioning the program successfully on social media. With multiple years of experience in digital marketing for a variety of B2C organizations, I bring a multicultural perspective being German-Filipino and an American citizen, as well as a bilingual upbringing and education background with strong presentation skills.

I am keen to support a purpose-driven company in the areas of digital marketing and sustainability. My background encompasses working remotely in leadership roles, developing brand awareness, managing client relations, and creating impactful social media campaigns. Outside of work, I am passionate about animal welfare, content creation, and personal development.

  • 8 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Education
  • Non-Profit Organization
  • Retail
  • Travel & Hospitality

Work experience· 13 roles

Head of marketing and social media · ColpunoApr 2025 – Present · 1 yr 8 mos
Head of Marketing and Social Media - part time (remote) · ProCare International AGMar 2025 – Present · 1 yr 9 mos

Designed and executed digital marketing strategy for startup launch, driving brand awareness and user growth. Managed cross-platform campaigns, partnerships, and analytics to optimize reach and conversions. Coordinated product launch campaigns and aligned marketing with business goals.

Head of Sales – full time (remote) · The Pet Times MagazineJan 2025 – Sep 2025 · 9 mos

Developed and built the only pet magazine in Singapore from the ground up. Led sales, client relations, and digital marketing efforts on social media. Planned magazine launch events and maintained strong client relationships while understanding the core business operations.

Head of Sales · The Pet Times MagazineMay 2022 – Present · 4 yrs 7 mos
Language Instructor for German - part time · Berlitz ManilaNov 2021 – Sep 2025 · 3 yrs 11 mos
Language Instructor for German (part-time) · Berlitz ManilaNov 2021 – Aug 2025 · 3 yrs 10 mos
Dog Fitness / Receptionist - internship · Barker and PoochNov 2020 – Sep 2025 · 4 yrs 11 mos
Dog Fitness / Receptionist (Internship) · Barker and PoochNov 2020 – Aug 2025 · 4 yrs 10 mos

Education

Bachelor of Business, Majoring in Tourism & Hospitality · James Cook University, Singapore2018 – 2021
Graduate of IB Program · German European School Singapore2012 – 2017
Bachelor of Business · James Cook University, Singapore2018 – 2021
Graduate of IB Program · German European School Singapore2012 – 2017

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