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I am a motivated self-starter with a passion for digital marketing and animal protection. I successfully built a horse re-homing program for former racehorses from the ground up, including developing a strong network of racehorse industry contacts and positioning the program successfully on social media. With multiple years of experience in digital marketing for a variety of B2C organizations, I bring a multicultural perspective being German-Filipino and an American citizen, as well as a bilingual upbringing and education background with strong presentation skills. I am keen to support a purpose-driven company in the areas of digital marketing and sustainability. My background encompasses working remotely in leadership roles, developing brand awareness, managing client relations, and creating impactful social media campaigns. Outside of work, I am passionate about animal welfare, content creation, and personal development.…I am a motivated self-starter with a passion for digital marketing and animal protection. I successfully built a horse re-homing program for former racehorses from the ground up, including developing a strong network of racehorse industry contacts and positioning the program successfully on social media. With multiple years of experience in digital marketing for a variety of B2C organizations, I bring a multicultural perspective being German-Filipino and an American citizen, as well as a bilingual upbringing and education background with strong presentation skills. I am keen to support a purpose-driven company in the areas of digital marketing and sustainability. My background encompasses working remotely in leadership roles, developing brand awareness, managing client relations, and creating impactful social media campaigns. Outside of work, I am passionate about animal welfare, content creation, and personal development.

Alyanna Monique Francisco Schaffer

Digital Marketer, Project Manager, Social Media Manager, +4

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I am a motivated self-starter with a passion for digital marketing and animal protection. I successfully built a horse re-homing program for former racehorses from the ground up, including developing a strong network of racehorse industry contacts and positioning the program successfully on social media. With multiple years of experience in digital marketing for a variety of B2C organizations, I bring a multicultural perspective being German-Filipino and an American citizen, as well as a bilingual upbringing and education background with strong presentation skills. I am keen to support a purpose-driven company in the areas of digital marketing and sustainability. My background encompasses working remotely in leadership roles, developing brand awareness, managing client relations, and creating impactful social media campaigns. Outside of work, I am passionate about animal welfare, content creation, and personal development.…I am a motivated self-starter with a passion for digital marketing and animal protection. I successfully built a horse re-homing program for former racehorses from the ground up, including developing a strong network of racehorse industry contacts and positioning the program successfully on social media. With multiple years of experience in digital marketing for a variety of B2C organizations, I bring a multicultural perspective being German-Filipino and an American citizen, as well as a bilingual upbringing and education background with strong presentation skills. I am keen to support a purpose-driven company in the areas of digital marketing and sustainability. My background encompasses working remotely in leadership roles, developing brand awareness, managing client relations, and creating impactful social media campaigns. Outside of work, I am passionate about animal welfare, content creation, and personal development.

Available to hire

I am a motivated self-starter with a passion for digital marketing and animal protection. I successfully built a horse re-homing program for former racehorses from the ground up, including developing a strong network of racehorse industry contacts and positioning the program successfully on social media. With multiple years of experience in digital marketing for a variety of B2C organizations, I bring a multicultural perspective being German-Filipino and an American citizen, as well as a bilingual upbringing and education background with strong presentation skills.

I am keen to support a purpose-driven company in the areas of digital marketing and sustainability. My background encompasses working remotely in leadership roles, developing brand awareness, managing client relations, and creating impactful social media campaigns. Outside of work, I am passionate about animal welfare, content creation, and personal development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Work Experience

Head of Sales at The Pet Times Magazine

May 1, 2022 - Present

Lead the development and sales department of Singapore's only pet magazine. Responsible for client relations, event planning for each magazine launch, and digital marketing across social media platforms. Part of the founding team, deeply involved in business operations and maintaining important client relations to ensure successful magazine issues.

Entrepreneur at OTTBREHOMING (Freelance)

February 1, 2020 - Present

Founded and developed a rehoming program for ex-racehorses during the COVID-19 pandemic. Established strong relationships with the racing industry locally and internationally. Successfully matched 65 horses with new owners. Created a prominent online presence through digital marketing and campaign management.

Voluntary Teaching at Gallop Stables Singapore

August 1, 2020 - Present

Train retired ex-racehorses and teach horse care and horse riding to both children and adults during free time at the riding school. Support public education on horse care and riding techniques while engaging with community members.

Language Instructor for German (part-time) at Berlitz Manila

November 30, 2021 - August 22, 2025

Taught German language for levels A1 and A2 using online resources, conducting exams, and adjusting class delivery to accommodate flexible work hours. Passionate about teaching and creating a supportive and enjoyable learning environment for children.

Dog Fitness / Receptionist (Internship) at Barker and Pooch

November 30, 2020 - August 22, 2025

Handled inquiries, walk-ins, sales reports, and managed digital marketing on social media platforms. Worked as a dog trainer especially with anxious and aggressive dogs at the center, combining passion for animal care with customer service and marketing responsibilities.

Personal Assistant (Internship) at Counselling Perspective Pte Ltd

July 31, 2018 - August 22, 2025

Organized events, meetings, travel arrangements, calendars, and acted as first point of contact by handling inquiries and calls. Took over digital marketing duties to promote the company and assisted in event hosting. Developed strong multitasking skills during the role.

Head of Marketing and Social Media - part time (remote) at ProCare International AG

March 1, 2025 - Present

Designed and executed digital marketing strategy for startup launch, driving brand awareness and user growth. Managed cross-platform campaigns, partnerships, and analytics to optimize reach and conversions. Coordinated product launch campaigns and aligned marketing with business goals.

Head of Sales – full time (remote) at The Pet Times Magazine

January 31, 2025 - September 2, 2025

Developed and built the only pet magazine in Singapore from the ground up. Led sales, client relations, and digital marketing efforts on social media. Planned magazine launch events and maintained strong client relationships while understanding the core business operations.

Entrepreneur, OTTB Rehoming – freelance at OTTB Rehoming

February 1, 2020 - Present

Founded a rehoming program in Singapore during Covid to help ex-racehorses from the Turf Club get a second chance at life and find new homes. Developed relationships within the racing industry and overseas for rehoming. Matched 65 horses with new owners and developed a strong online program presence through digital marketing and campaigns.

Language Instructor for German - part time at Berlitz Manila

November 30, 2021 - September 2, 2025

Taught German part-time in levels A1 and A2 using online resources and conducted exams. Took on a variety of classes with flexible, accommodating work hours, leveraging prior freelance experience in teaching and passion for helping students learn in a supportive and fun environment.

Dog Fitness / Receptionist - internship at Barker and Pooch

November 30, 2020 - September 2, 2025

Worked as a trainer and receptionist for a year, handling inquiries, walk-ins, sales reports, and digital marketing on social media platforms. Managed anxious and aggressive dogs attending the swimming center, demonstrating a passion and drive to help dogs.

Personal Assistant - internship at Counselling Perspective Pte Ltd

July 31, 2018 - September 2, 2025

Worked as a PA for almost a year organizing events, meetings, flights, accommodation, and calendars. Took over digital marketing to help promote and market the company and helped host events. Acted as first point of contact handling inquiries and phone calls, developing strong multi-tasking skills.

Head of marketing and social media at Colpuno

April 2, 2025 - Present