For Pinterest’s commercial, the sound design and original music were crafted to capture the platform’s innovative, user-friendly spirit, using fresh, vibrant audio cues to guide the narrative.

The soundscape opened with lush, inviting tones that matched the visual flow of pins and boards, creating an atmosphere of seamless creativity and discovery. Custom UI sound effects—such as soft, tactile clicks, gentle chimes, and subtle swipes—were carefully designed to emphasise the ease and intuitiveness of using Pinterest, enhancing its modern and stylish appeal. The original music followed a light, inspiring melody that rose gently as the commercial progressed, mirroring the process of inspiration building into creation.

Qiddiya is an ambitious entertainment, sports, and cultural destination in Saudi Arabia, designed to be a hub of adventure, creativity, and exploration. As part of the Vision 2030 initiative, it promises world-class attractions, from theme parks and outdoor activities to arts and sporting events, all set in a unique desert landscape near Riyadh.

For Qiddiya’s commercial, the sound design and music editing were meticulously crafted to deliver a narrative that was both humorous and thrilling, capturing the unique essence of the project. The soundtrack opened with playful rhythms and lively sound effects, which established a whimsical atmosphere to draw viewers in.

As the visual story unfolded, layers of energetic beats and rising energy underscored moments of surprise, giving each scene an edge of excitement. Strategic pauses and comedic timing in the sound effects amplified the humor, allowing each twist to land with just the right amount of intrigue. The open-ended finish, ending on a high note is intended to pique the viewers’ curiosity and leave them eager to see what adventures Qiddiya holds next.

For Zillow’s real estate campaign, the sound design and music editing were crafted to guide listeners on a journey of discovery, embodying the intrigue and thrill of finding a dream home. The project’s audio landscape began with a touch of mystery, using soft, ambient textures and distant, echoing chimes to evoke curiosity and anticipation.

As the narrative unfolded, sound effects were strategically layered—gentle footsteps, whispers of wind, and creaking doors—to build a sense of adventure and exploration, resolving into warm, uplifting tones as the perfect home came into view, leaving listeners with a sense of satisfaction and hope.

In the sound design, the story was told from a child’s perspective, capturing the mix of emotions that come with moving to a new home. To reflect a child’s experience, playful but uncertain musical tones introduced a sense of curiosity tinged with hesitation. As the narrative progressed, brighter, more cheerful melodies represented moments of discovery and comfort, as if the child were finding new nooks, imagining adventures, and making friends with her surroundings. By the end, the music gently conveyed a sense of belonging and excitement, mirroring the way children adapt and come to love their new home.
This progression not only enhanced the visual storytelling but created an emotional journey, making the home-searching experience feel as fulfilling as finding “the one.”