Alya Amalia Yusuf

Available to hire

I'm a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors.

About

I’m a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors. I’ve led end-to-end KOL strategies, managed cross-functional campaign execution, and driven measurable sales conversions. I enjoy building and optimizing influencer networks, negotiating terms, and using data-driven analytics to maximize campaign ROI. I’m proficient at aligning creator content with brand values to captivate highly engaged target audiences.

In my work, I collaborate closely with brand teams and creators to produce authentic, high-impact content. I’m passionate about storytelling, creative direction, and turning insights into actionable, scalable campaigns that elevate brand presence online.

  • Joined May 2026

Languages

  • EnglishAdvanced
  • IndonesianFluent

Industry experience

  • Travel & Hospitality
  • Real Estate & Construction
  • Other
  • Media & Entertainment
  • Software & Internet
  • Consumer Goods
  • Professional Services

Projects · 1

Work experience· 11 roles

Content Creator Freelancer · PT. City Mas CahayaNov 2026 – Present · 1 mo

Strategized and managed comprehensive weekly and monthly social content calendars across Instagram and TikTok, ensuring brand consistency and engaging daily content.

Content Creator Freelance · PT City Mas CahayaNov 2026 – Present · 1 mo

Strategized and managed comprehensive weekly and monthly social media content calendars across Instagram and TikTok, ensuring brand consistency. Formulated creative briefs, produced and published engaging daily content, driving organic audience growth and generating over 100K views on TikTok. Conducted routine trend analysis to adapt short-form video strategies against competitor activities.

KOL / Content Creator (Food Creator) · Ibu Jalan Yuk (Self-Employed)Nov 2025 – Present · 1 yr 1 mo

Independent, curated lifestyle and F&B channel with self-led content production and growth.

KOL / Content Creator (Food Creator) · Ibu Jalan YukNov 2025 – Present · 1 yr 1 mo
KOL/Influencer Freelancer · PT. SAGALA GroupApr 2025 – Present · 1 yr 8 mos
KOL/Influencer Freelancer · PT SAGALA GROUPApr 2025 – Present · 1 yr 8 mos
KOL/Influencer Specialist (Project-Based) · Meta FacebookDec 2022 – Feb 2023 · 3 mos
KOL/Influencer Specialist (Project-Based) · Meta (Facebook)Dec 2022 – Feb 2023 · 3 mos

Education

Bachelor of Arts · Padjadjaran University (Top Uni in Indonesia)2016 – 2020
Bachelor of Arts in History · Padjadjaran University (UNPAD)2016 – 2020
Bachelor of Arts in History · Universitas Padjadjaran (UNPAD)2016 – 2020

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