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I'm a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors. I’ve led end-to-end KOL strategies, managed cross-functional campaign execution, and driven measurable sales conversions. I enjoy building and optimizing influencer networks, negotiating terms, and using data-driven analytics to maximize campaign ROI. I’m proficient at aligning creator content with brand values to captivate highly engaged target audiences. In my work, I collaborate closely with brand teams and creators to produce authentic, high-impact content. I’m passionate about storytelling, creative direction, and turning insights into actionable, scalable campaigns that elevate brand presence online.…I'm a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors. I’ve led end-to-end KOL strategies, managed cross-functional campaign execution, and driven measurable sales conversions. I enjoy building and optimizing influencer networks, negotiating terms, and using data-driven analytics to maximize campaign ROI. I’m proficient at aligning creator content with brand values to captivate highly engaged target audiences. In my work, I collaborate closely with brand teams and creators to produce authentic, high-impact content. I’m passionate about storytelling, creative direction, and turning insights into actionable, scalable campaigns that elevate brand presence online.

Alya Amalia Yusuf

Social Media Manager, Social Media Freelancer, Content Creator, +2

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I'm a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors. I’ve led end-to-end KOL strategies, managed cross-functional campaign execution, and driven measurable sales conversions. I enjoy building and optimizing influencer networks, negotiating terms, and using data-driven analytics to maximize campaign ROI. I’m proficient at aligning creator content with brand values to captivate highly engaged target audiences. In my work, I collaborate closely with brand teams and creators to produce authentic, high-impact content. I’m passionate about storytelling, creative direction, and turning insights into actionable, scalable campaigns that elevate brand presence online.…I'm a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors. I’ve led end-to-end KOL strategies, managed cross-functional campaign execution, and driven measurable sales conversions. I enjoy building and optimizing influencer networks, negotiating terms, and using data-driven analytics to maximize campaign ROI. I’m proficient at aligning creator content with brand values to captivate highly engaged target audiences. In my work, I collaborate closely with brand teams and creators to produce authentic, high-impact content. I’m passionate about storytelling, creative direction, and turning insights into actionable, scalable campaigns that elevate brand presence online.

Available to hire

I’m a dynamic marketing professional with nearly 6 years of experience specializing in Influencer Marketing and Social Media Management across lifestyle, hospitality, and tech sectors. I’ve led end-to-end KOL strategies, managed cross-functional campaign execution, and driven measurable sales conversions. I enjoy building and optimizing influencer networks, negotiating terms, and using data-driven analytics to maximize campaign ROI. I’m proficient at aligning creator content with brand values to captivate highly engaged target audiences.

In my work, I collaborate closely with brand teams and creators to produce authentic, high-impact content. I’m passionate about storytelling, creative direction, and turning insights into actionable, scalable campaigns that elevate brand presence online.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Social Media & KOL Specialist (Full-Time) at PT. Bobobox Mitra Indonesia

August 9, 2021 - October 8, 2025

• Developed and executed regional KOL strategies and social media content pipelines for Bobobox and Bobopod, significantly enhancing brand awareness. • Led and coordinated the monthly outreach, negotiation, and relationship-building process for a robust network of 20–30 KOLs simultaneously. • Collaborated closely with brand and commercial teams to align influencer activities with sales conversion targets and marketing goals. • Produced high-performing viral video campaigns, successfully reaching over 5.8 million views on a single promotional video. • Monitored social media performance analytics, tracked campaign deliverables, and synthesized comprehensive reports to optimize strategy continuously.

Social Media & KOL Specialist (Full-Time) at PT. Matoa Indonesia (Matoa & Bono Watch)

February 20, 2020 - June 16, 2021

• Supervised weekly and monthly social media content calendars for Instagram to sustain audience engagement and community interaction. • Maintained sharp trend awareness and analyzed competitor activities to consistently position the brand at the forefront of digital trends. • Managed end-to-end influencer marketing initiatives, driving the identification, engagement, and evaluation of lifestyle and fashion creators.

KOL / Content Creator (Food Creator) at Ibu Jalan Yuk

November 1, 2025 - Present

Independently established, developed, and managed a curated lifestyle and parenting-adjacent F&B channel, scaling the account through self-led content production. Executed end-to-end content life cycles (ideation, visual direction, copywriting), securing an organically grown audience and over 129K views on TikTok.

Influencer Marketing & Social Media Specialist (Full-Time) at PT. Matoa Indonesia (Matoa & Bono Watch)

February 1, 2020 - June 1, 2021

Managed end-to-end influencer marketing initiatives, driving the identification, engagement, and evaluation of lifestyle and fashion creators. Supervised weekly and monthly social media content calendars for Instagram to sustain audience engagement and community interaction. Maintained trend awareness and analyzed competitor activities to position the brand at the forefront of digital trends.

Content Creator Freelance at PT City Mas Cahaya

November 1, 2026 - Present

Strategized and managed comprehensive weekly and monthly social media content calendars across Instagram and TikTok, ensuring brand consistency. Formulated creative briefs, produced and published engaging daily content, driving organic audience growth and generating over 100K views on TikTok. Conducted routine trend analysis to adapt short-form video strategies against competitor activities.

KOL/Influencer Freelancer at PT SAGALA GROUP

April 1, 2025 - Present

Spearheaded the end-to-end execution of monthly KOL marketing campaigns, managing a network of 20+ specialized food and lifestyle creators in a fast-paced environment. Led contract negotiations and collaboration terms with influencers to establish mutually beneficial partnerships aligned with commercial goals. Managed regular campaign performance tracking and reporting, analyzing key engagement metrics to optimize ROI.

KOL/Influencer Specialist (Project-Based) at Meta (Facebook)

December 1, 2022 - February 1, 2023

Directed an exclusive project-based KOL campaign, leading strategic alignment and relationship management of three mega-influencers in tech and business. Authored persuasive scripts and narrative guidelines for each KOL to ensure effective communication of core brand values. Monitored performance metrics and delivered full post-campaign reporting to analyze audience reach and engagement impact.

KOL / Content Creator (Food Creator) at Ibu Jalan Yuk (Self-Employed)

November 1, 2025 - Present

Independent, curated lifestyle and F&B channel with self-led content production and growth.

Content Creator Freelancer at PT. City Mas Cahaya

November 1, 2026 - Present

Strategized and managed comprehensive weekly and monthly social content calendars across Instagram and TikTok, ensuring brand consistency and engaging daily content.

KOL/Influencer Freelancer at PT. SAGALA Group

April 1, 2025 - Present

Spearheaded end-to-end execution of monthly KOL marketing campaigns, managing a network of 20+ specialized food and lifestyle creators; led contract negotiations and partnership terms aligned with commercial goals.

KOL/Influencer Specialist (Project-Based) at Meta Facebook

December 1, 2022 - February 1, 2023

Directed an exclusive project-based KOL campaign with three mega-influencers in tech and business; authored persuasive scripts and narrative guidelines; monitored performance metrics and post-campaign reporting.