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I’m a creative digital marketer and performance-minded social media professional with a strong track record across brand content, client servicing, and end-to-end campaign execution. I’ve led social-first strategies, built community-focused branded video series (including hosting and production), and managed cross-functional collaboration to deliver consistent, high-performing results. From partnerships and sponsorships to analytics, reporting, and optimization, I enjoy turning pop-culture and audience insights into measurable brand moments. I’ve worked across industries and scales—from agency environments to luxury brands—bringing a dynamic, collaborative approach with a “results plus creativity” mindset.…I’m a creative digital marketer and performance-minded social media professional with a strong track record across brand content, client servicing, and end-to-end campaign execution. I’ve led social-first strategies, built community-focused branded video series (including hosting and production), and managed cross-functional collaboration to deliver consistent, high-performing results. From partnerships and sponsorships to analytics, reporting, and optimization, I enjoy turning pop-culture and audience insights into measurable brand moments. I’ve worked across industries and scales—from agency environments to luxury brands—bringing a dynamic, collaborative approach with a “results plus creativity” mindset.

Alyssa Ann

Marketing Analyst, Digital Marketer, Marketing Strategist, +3

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I’m a creative digital marketer and performance-minded social media professional with a strong track record across brand content, client servicing, and end-to-end campaign execution. I’ve led social-first strategies, built community-focused branded video series (including hosting and production), and managed cross-functional collaboration to deliver consistent, high-performing results. From partnerships and sponsorships to analytics, reporting, and optimization, I enjoy turning pop-culture and audience insights into measurable brand moments. I’ve worked across industries and scales—from agency environments to luxury brands—bringing a dynamic, collaborative approach with a “results plus creativity” mindset.…I’m a creative digital marketer and performance-minded social media professional with a strong track record across brand content, client servicing, and end-to-end campaign execution. I’ve led social-first strategies, built community-focused branded video series (including hosting and production), and managed cross-functional collaboration to deliver consistent, high-performing results. From partnerships and sponsorships to analytics, reporting, and optimization, I enjoy turning pop-culture and audience insights into measurable brand moments. I’ve worked across industries and scales—from agency environments to luxury brands—bringing a dynamic, collaborative approach with a “results plus creativity” mindset.

Available to hire

I’m a creative digital marketer and performance-minded social media professional with a strong track record across brand content, client servicing, and end-to-end campaign execution. I’ve led social-first strategies, built community-focused branded video series (including hosting and production), and managed cross-functional collaboration to deliver consistent, high-performing results.

From partnerships and sponsorships to analytics, reporting, and optimization, I enjoy turning pop-culture and audience insights into measurable brand moments. I’ve worked across industries and scales—from agency environments to luxury brands—bringing a dynamic, collaborative approach with a “results plus creativity” mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Sales & Marketing Manager at Mind Blows Sdn. Bhd. (SoyaCincau)

June 1, 2026 - Present

Drove commercial partnerships and business development across media, events, affiliate, creative services, and EV business units. Developed and pitched integrated marketing solutions including branded content, sponsorships, social campaigns, and commercial partnerships. Managed client relationships from prospecting through negotiation and execution to account growth. Spearheaded sponsorship opportunities for events and initiatives, and handled affiliate marketing, studio services, and commercial activations to maximize revenue growth and ROI. Tracked sales pipelines, campaign performance, and commercial reporting while identifying new business opportunities and long-term growth strategies.

Senior Account Executive / Marketing (Social Media Lead) at Burdaluxury

January 1, 2024 - May 1, 2026

Managed the social media presence for two flagship luxury brands: Lifestyle Asia KL and Prestige Malaysia Overseas. Owned overseas and local social media strategy, execution, and performance with alignment to brand voice, tone, and business objectives. Led editorial support and social-first IPs, including ideation, scripting, and publishing across Instagram, Facebook, TikTok, and LinkedIn. Spearheaded sponsored content delivery with timely, high-quality rollouts while maintaining editorial integrity and brand consistency.

Senior Account Executive at Burdaluxury

January 1, 2024 - May 1, 2026

Managed the social media presence for two flagship luxury brands—Lifestyle Asia KL and Prestige Malaysia Overseas—overseeing social strategy, execution, and performance. Led editorial support and social-first IPs including ideation, scripting, and publishing across Instagram, Facebook, TikTok, and LinkedIn. Spearheaded client deliverables, ensuring sponsored content rollouts were timely and high-quality while maintaining editorial integrity.

Marketing Manager at mindblowsd n. Bhd. (SoyaCincau)

January 1, 2024 - June 1, 2026

Drove commercial partnerships and business development across media, events, affiliates, creative services, and EV business units. Developed and pitched integrated marketing solutions including branded content, sponsorships, social campaigns, and commercial partnerships. Managed lead relationships from prospecting through proposal development, negotiation, execution, and account growth. Spearheaded sponsorship opportunities, managed affiliate marketing campaigns and commercial activations to maximize revenue and ROI, and tracked sales pipelines and campaign performance using reporting to support new and long-term growth strategies.

Senior Account Executive (Freelance) at Puras

October 1, 2023 - January 1, 2024

Managed brand image consistency across Malaysia and Australian markets. Oversaw creation and distribution of engaging EDMs and led development of comprehensive marketing plans with innovative strategies to drive brand growth and achieve marketing objectives. Curated and executed strategic social media plans, established partnerships with influencers, and orchestrated and hosted events to promote brand awareness.

Digital Marketer at The Black Sheep Agency

May 1, 2022 - January 1, 2024

Provided a 360° view of digital marketing across client servicing, content creation, and campaign management. Managed client social media accounts and executed campaigns aligned with brand objectives. Produced copy and editorial content, handled feed planning and lifestyle photography support, and designed promotional materials. Tracked performance, optimized content for SEO, and improved online sales through data-driven strategies. Identified and managed influencer/KOL collaborations, handled PR seeding, and developed brand partnerships. Contributed to analytics/optimization, creative ideation, and campaign execution planning.

Senior Account Executive (Freelance) at PURAS

May 1, 2022 - October 1, 2023

Managed brand image for Malaysia and Australia markets, ensuring consistent representation across regions. Headed creation and dissemination of engaging EDMs, developed comprehensive marketing plans with innovative strategies to drive brand growth, and curated strategic social media plans. Established partnerships with influencers, and organized/hosted events to promote brand awareness.

Internship / PR & Media Communications at Truth Communications

January 1, 2020 - March 1, 2020

Drafted press releases and secured media coverage. Monitored and tracked media visibility for client coverage and brand publicity outcomes.

at IACT College / Mass Communication related internship

January 1, 2020 - January 1, 2021

at Truth Communications

January 1, 2020 - March 1, 2020

Drafted press releases and secured media coverage, monitoring and tracking media for client visibility.

at KFC Hub (DBA Advertising)

October 1, 2019 - December 1, 2019

Supported PR campaigns through media engagement and press release writing. Coordinated with creative, strategy, and media teams for campaign execution. Curated, pitched, and executed creative content ideas to grow engagement and reach, leveraging pop culture trends and seasonal hooks through branded storytelling. Covered on-ground brand representation at industry events and supported content monetization, boosting, and analytics reporting to optimize performance and ROI.