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Alyssa N. Pankiewicz

Available to hire

I’m Alyssa Pankiewicz, a digital marketing specialist who blends social media management, email and SMS marketing, paid advertising, and SEO to help brands grow through engaging, multi-channel campaigns.

About

I’m Alyssa Pankiewicz, a digital marketing specialist who blends social media management, email and SMS marketing, paid advertising, and SEO to help brands grow through engaging, multi-channel campaigns. I’m especially drawn to brand storytelling and visual content—turning ideas into attractive assets that support awareness, engagement, and conversions.

Across client work and in-house roles, I’ve managed ad campaigns (Google Ads, Meta/Facebook/Instagram), created SEO-focused web and blog content, and executed email/SMS strategies while tracking performance to continually improve results. With a background in fashion promotion, merchandising, and visual styling, I bring a creative, trend-aware eye and strong customer-facing communication to every project.

  • 2 years' experience
  • Joined September 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Education
  • Professional Services
  • Consumer Goods

Work experience· 6 roles

Digital Marketing Specialist · WJM Media GroupMay 2026 – Aug 2026 · 4 mos

Managed digital marketing for multiple client accounts. Created and optimized Google Ads, Facebook/Instagram Ads, and social media campaigns. Developed SEO content, blogs, and website copy to increase organic traffic, and executed email/SMS marketing campaigns to improve engagement and conversions. Tracked campaign performance and optimized strategies using analytics.

Style Agent · Stella El LunaFeb 2025 – Oct 2025 · 9 mos

Styled mannequins and curated window displays to reflect the brand. Assisted with visual merchandising and sales support, created social media content featuring new arrivals and local events, and delivered personalized styling and customer service. Processed shipments, maintained inventory, and displayed and curated jewelry cases while providing personalized customer experiences.

Logo Designer · Free PeopleOct 2023 – Aug 2024 · 11 mos

Brainstormed creative ideas and designed draft logos in Adobe Illustrator. Communicated actively with Allison Kanarek and revised designs based on feedback, then created and sent finalized logos.

Fashion Stylist · New York Embroidery StudioJun 2022 – Aug 2022 · 3 mos
Logo Designer / Free People (Volunteer or Project-based support) · Free PeopleMay 2022 – Aug 2022 · 4 mos
Program Volunteer / Teaching Assistant · Beyond School Explorers Program (as part of LDMP program)Apr 2019 – Jun 2019 · 3 mos

Education

Coursework (Relevant coursework includes: Fashion Trend Forecasting & Analysis, Retailing Principles & Practice, Digital Fashion Design, Global Merchandising Strategies, Visual Merchandising, Writing for Fashion, Fashion & Social Media, Sustainability in · Marist College (LDMP program), Florence, Italy2019

Certifications and awards

Bachelor's Degree in Fashion Merchandising (concentration: Fashion Promotion)2020 – 2024

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