I’m Alyssa Schutter, a dynamic experiential marketing leader with more than 15 years creating live events, immersive experiences, and multi‑platform programs across entertainment, tech, and media. I’ve held executive roles at Microsoft, iHeartRadio, MGM Studios/Amazon Studios, ABC Network, and ESPN Radio, translating corporate strategy into transformative event experiences and leading teams of 30+ to 45+ people across the globe. I’ve built and guided cross‑functional groups of creatives, producers, and operators to deliver end‑to‑end experiences that elevate brands and engage diverse audiences.
From high‑profile activations with James Bond and Rocky/Creed to flagship conferences like Ignite and Build, I blend storytelling with operational excellence to drive brand affinity and measurable impact. I mentor the next generation of creative leaders, champion women in entertainment, and serve as a Voting Member of the Television Academy.
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