I’m Alyssa Schutter, a dynamic experiential marketing leader with more than 15 years creating live events, immersive experiences, and multi‑platform programs across entertainment, tech, and media. I’ve held executive roles at Microsoft, iHeartRadio, MGM Studios/Amazon Studios, ABC Network, and ESPN Radio, translating corporate strategy into transformative event experiences and leading teams of 30+ to 45+ people across the globe. I’ve built and guided cross‑functional groups of creatives, producers, and operators to deliver end‑to‑end experiences that elevate brands and engage diverse audiences. From high‑profile activations with James Bond and Rocky/Creed to flagship conferences like Ignite and Build, I blend storytelling with operational excellence to drive brand affinity and measurable impact. I mentor the next generation of creative leaders, champion women in entertainment, and serve as a Voting Member of the Television Academy.

Alyssa Schutter

I’m Alyssa Schutter, a dynamic experiential marketing leader with more than 15 years creating live events, immersive experiences, and multi‑platform programs across entertainment, tech, and media. I’ve held executive roles at Microsoft, iHeartRadio, MGM Studios/Amazon Studios, ABC Network, and ESPN Radio, translating corporate strategy into transformative event experiences and leading teams of 30+ to 45+ people across the globe. I’ve built and guided cross‑functional groups of creatives, producers, and operators to deliver end‑to‑end experiences that elevate brands and engage diverse audiences. From high‑profile activations with James Bond and Rocky/Creed to flagship conferences like Ignite and Build, I blend storytelling with operational excellence to drive brand affinity and measurable impact. I mentor the next generation of creative leaders, champion women in entertainment, and serve as a Voting Member of the Television Academy.

Available to hire

I’m Alyssa Schutter, a dynamic experiential marketing leader with more than 15 years creating live events, immersive experiences, and multi‑platform programs across entertainment, tech, and media. I’ve held executive roles at Microsoft, iHeartRadio, MGM Studios/Amazon Studios, ABC Network, and ESPN Radio, translating corporate strategy into transformative event experiences and leading teams of 30+ to 45+ people across the globe. I’ve built and guided cross‑functional groups of creatives, producers, and operators to deliver end‑to‑end experiences that elevate brands and engage diverse audiences.

From high‑profile activations with James Bond and Rocky/Creed to flagship conferences like Ignite and Build, I blend storytelling with operational excellence to drive brand affinity and measurable impact. I mentor the next generation of creative leaders, champion women in entertainment, and serve as a Voting Member of the Television Academy.

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Language

English
Fluent

Work Experience

Head of Marketing & Event Experiences at Microsoft Inc
June 1, 2024 - December 1, 2025
Strategic Event Planning: Translates the company’s current and future event portfolio strategy into innovative concepts and end-to-end event plans, ensuring alignment with multi-year commitments and budgets. Collaborative Leadership: Leads a cross-functional team of 30+ to execute the global flagship conferences and 150+ subsidiary events. Operational Excellence: Oversees a broad creative event portfolio including Ignite, Build, and C‑suite events, plus 200+ mini-events worldwide. Multidisciplinary storytelling and stakeholder alignment across technical and non-technical audiences to deliver consistent brand narratives.
Vice President, Head of Events MGM Studios & Amazon Studios at MGM Studios & Amazon Studios
August 1, 2017 - January 1, 2024
Developed immersive experiential programming for flagship franchises (James Bond, Rocky/Creed) and executed festivals, premieres, tastemaker activations, and in-house/partner activations with budgets ranging from $1M to $30M+. Led a diverse team, collaborating with creative, digital, social, press, talent relations, production, and executive leadership; built schedules, run‑of‑show plans, and production timelines; ensured policy alignment with legal, finance, venues, and city authorities.
Sr. Manager, Event Activation & Account Management at iHeartRadio
March 1, 2013 - August 1, 2017
Executive lead for attendee and sponsor programming at tentpole events (iHeartRadio Music Festival, iHeartRadio Awards, Jingle Ball Tour, etc.). Managed 360-experiential programs for top sponsors (Disney, Warner Bros, Hulu, Netflix, Mazda, Google, etc.), overseeing venues, talent, budgets, contracts, and vendor relationships; delivered multi-platform promotions across iHeartRadio channels and maintained a 95% sponsorship renewal rate with 10% YOY growth.
Manager, Marketing Sales at ABC Network / ESPN Audio
January 1, 2010 - January 1, 2012
Planned internal and talent-related events for sales client networking and deal‑closing. Supported sales teams with customized media proposals using Nielsen data; coordinated cross-platform campaigns across radio, digital, and social; managed on-air sponsorship inventory and live remote broadcasts; maintained CRM with campaign metrics and renewal opportunities.

Education

Executive Master of Business Administration at Quantic School of Business & Technology
January 11, 2030 - January 1, 2021
Bachelor of Business Administration at Davenport University
January 11, 2030 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services