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I’m a results-driven marketing leader specializing in growth strategy for SaaS and tech brands. I partner with cross-functional teams to design data-driven campaigns that boost demand, sharpen brand messaging, and accelerate revenue across paid, owned, and earned channels. Over the last decade I’ve built and scaled marketing engines from the ground up—managing multi-channel programs, leading remote teams, and delivering measurable outcomes (like revenue growth, higher engagement, and stronger customer relationships). I thrive in fast-paced environments and love turning complex challenges into clear, actionable plans.…I’m a results-driven marketing leader specializing in growth strategy for SaaS and tech brands. I partner with cross-functional teams to design data-driven campaigns that boost demand, sharpen brand messaging, and accelerate revenue across paid, owned, and earned channels. Over the last decade I’ve built and scaled marketing engines from the ground up—managing multi-channel programs, leading remote teams, and delivering measurable outcomes (like revenue growth, higher engagement, and stronger customer relationships). I thrive in fast-paced environments and love turning complex challenges into clear, actionable plans.

Alyssa Evans

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I’m a results-driven marketing leader specializing in growth strategy for SaaS and tech brands. I partner with cross-functional teams to design data-driven campaigns that boost demand, sharpen brand messaging, and accelerate revenue across paid, owned, and earned channels. Over the last decade I’ve built and scaled marketing engines from the ground up—managing multi-channel programs, leading remote teams, and delivering measurable outcomes (like revenue growth, higher engagement, and stronger customer relationships). I thrive in fast-paced environments and love turning complex challenges into clear, actionable plans.…I’m a results-driven marketing leader specializing in growth strategy for SaaS and tech brands. I partner with cross-functional teams to design data-driven campaigns that boost demand, sharpen brand messaging, and accelerate revenue across paid, owned, and earned channels. Over the last decade I’ve built and scaled marketing engines from the ground up—managing multi-channel programs, leading remote teams, and delivering measurable outcomes (like revenue growth, higher engagement, and stronger customer relationships). I thrive in fast-paced environments and love turning complex challenges into clear, actionable plans.

Available to hire

I’m a results-driven marketing leader specializing in growth strategy for SaaS and tech brands. I partner with cross-functional teams to design data-driven campaigns that boost demand, sharpen brand messaging, and accelerate revenue across paid, owned, and earned channels.

Over the last decade I’ve built and scaled marketing engines from the ground up—managing multi-channel programs, leading remote teams, and delivering measurable outcomes (like revenue growth, higher engagement, and stronger customer relationships). I thrive in fast-paced environments and love turning complex challenges into clear, actionable plans.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Marketing at Grow Your Strategy

November 1, 2024 - Present

Lead SaaS campaigns (SEO, SEM, social, email, partnerships), oversee content creation and production, manage PR and media relations, and craft cohesive brand stories across all channels.

Marketing Strategist at Organize To Scale

February 1, 2022 - Present

Developed and executed marketing strategies, branded content, and influencer partnerships to strengthen client visibility, engagement, and revenue growth.

Founder / Consultant at Self-Employed

May 1, 2016 - September 1, 2018

Managed a $350K+ monthly book of business, negotiated contracts, uncovered new revenue opportunities, and maintained strong customer relationships.

Marketing Manager at Waste Management

October 1, 2018 - April 1, 2021

Directed marketing initiatives to support customer engagement and retention in a highly regulated, B2B environment.

Marketing Campaign Manager at Bay Smokes

April 1, 2021 - September 1, 2021

Directed marketing initiatives for 18 brands, mentoring team members while executing email, social, design, and webinar campaigns; contributed to product development and market insights.