Amaar Jimale

Built and managed targeted outreach lists by researching and scraping qualified leads aligned with campaign objectives. Designed multi-step cold email sequences personalized for school principals and key decision-makers, improving open rates and response quality. Collaborated on persuasive landing page copy with clear value propositions and strong calls to action. Conducted competitive analyses to refine messaging and positioning across email and landing pages.

Audited an existing Google Ads account to identify structural inefficiencies; restructured ad groups, refined keyword match types, introduced negative keyword lists, and updated bidding strategies, resulting in improved Quality Scores and lower CPC. Built high-performing search campaigns from the ground up with competitive keyword research, tightly themed ad groups, ad extensions, and device-level bid adjustments, increasing CTR by ~20% vs prior setup. Tracked performance via Google Analytics and used data-driven decisions to improve conversion rates and reduce wastage in non-converting segments. Maintained a client-focused approach, communicating goals, challenges, and unique selling propositions to shape a tailored strategy.