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Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets. I coordinate commercial production, vendor and partner engagement, logistics workflows, and brand communications—bringing a hands-on approach to ensure smooth execution. I support product launches through market research, competitor benchmarking, concept recommendations, and cross-functional collaboration. I also strengthen customer experience via digital content support, social media communication, audience engagement, and e-commerce administration.…Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets. I coordinate commercial production, vendor and partner engagement, logistics workflows, and brand communications—bringing a hands-on approach to ensure smooth execution. I support product launches through market research, competitor benchmarking, concept recommendations, and cross-functional collaboration. I also strengthen customer experience via digital content support, social media communication, audience engagement, and e-commerce administration.

Amal Al Mabsout

Brand Strategist, Project Manager, Social Media Manager, +2

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Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets. I coordinate commercial production, vendor and partner engagement, logistics workflows, and brand communications—bringing a hands-on approach to ensure smooth execution. I support product launches through market research, competitor benchmarking, concept recommendations, and cross-functional collaboration. I also strengthen customer experience via digital content support, social media communication, audience engagement, and e-commerce administration.…Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets. I coordinate commercial production, vendor and partner engagement, logistics workflows, and brand communications—bringing a hands-on approach to ensure smooth execution. I support product launches through market research, competitor benchmarking, concept recommendations, and cross-functional collaboration. I also strengthen customer experience via digital content support, social media communication, audience engagement, and e-commerce administration.

Available to hire

Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets. I coordinate commercial production, vendor and partner engagement, logistics workflows, and brand communications—bringing a hands-on approach to ensure smooth execution.

I support product launches through market research, competitor benchmarking, concept recommendations, and cross-functional collaboration. I also strengthen customer experience via digital content support, social media communication, audience engagement, and e-commerce administration.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

English

Fluent

Work Experience

Offshore Operations Support (Food & Beverage Brand) at International Food & Beverage Brand

March 1, 2025 - August 1, 2025

Developed branded digital assets and promotional visuals for menu introductions and social media communication. Coordinated sourcing of kitchen equipment, packaging materials, and operational items from Lebanon to meet brand and operational needs. Supported new product introductions through market research, competitor benchmarking, documentation, and concept recommendations; contributed content and messaging for online platforms. Managed export coordination including documentation, shipment follow-up, compliance checks, and quality verification. Conducted menu and concept analysis for Lebanese cuisine to inform product positioning and menu development discussions.

Founder & Sales Director at Modesta (Online Fashion Business)

January 1, 2022 - January 1, 2025

Launched and managed an online fashion brand covering product curation, pricing, order management, and brand presentation. Planned seasonal product launches and coordinated suppliers, inventory availability, pricing, and marketing timelines. Led sales operations and supported digital marketing execution to increase brand visibility and customer engagement. Collaborated with suppliers and partners to align collections with brand direction, quality standards, and launch timelines. Coordinated fulfillment workflows, inventory tracking, and delivery follow-up; handled customer communication, issue resolution, and feedback. Analyzed customer behavior and market trends to support product selection and promotions, and served as the primary point of contact for external partners and service providers. Managed social media content and digital communications to increase audience interaction.

Freelance - Commercial Production Projects (Planned and coordinated commercial photoshoots)

January 1, 2022 - Present

Planned and coordinated commercial photoshoots from concept to execution, including scheduling, location selection, styling, equipment preparation, and post-production. Coordinated with clients, makeup artists, models, and creative collaborators to ensure timely delivery and alignment with brand objectives. Managed production timelines, shot lists, and on-site execution while adapting to changing requirements. Produced visual assets supporting product launches, brand campaigns, and marketing initiatives.

Operations & Supply Chain Support (Restaurant Group Support) at Mosaic, Salatoush, Nazira Catering, La Tartine (Abu Dhabi)

January 1, 2021 - January 1, 2022

Supported daily operations across multiple restaurant concepts within a hospitality group. Assisted with product and menu development through supplier coordination and ingredient/packaging research. Conducted market research and menu benchmarking to support concept positioning and menu updates. Collaborated with kitchen and operations teams to ensure sourcing alignment, quality standards, and brand consistency. Prepared research summaries and coordination reports to support management decision-making.

Operations & Supply Chain Support at Panache Chocolatier (Egypt)

January 1, 2020 - January 1, 2021

Supported sourcing of raw materials and packaging with attention to quality and presentation aligned with brand standards. Coordinated operational workflows across wholesale and retail channels, including supplier communication and order tracking. Assisted in planning and executing promotional events and brand activations, coordinating setup, supplier communication, material preparation, and customer engagement for smooth on-site delivery. Contributed to quality checks, packaging presentation, and branding elements (not production process improvement).

Online Clothing Shop Owner (E-commerce Business)

January 1, 2018 - January 1, 2020

Oversaw full e-commerce operations including product sourcing, pricing, stock oversight, and supplier coordination. Managed customer communication and support throughout the order process to ensure responsiveness and consistent brand experience. Executed digital and social media marketing initiatives focused on brand visibility and audience engagement.

Private Tutor (General & Special Needs Students)

January 1, 2017 - January 1, 2018

Intern at American Academy of Beirut

January 1, 2016 - January 1, 2017

Student Teacher at Khaled Ibn Al Walid Al Horj School

January 1, 2015 - January 1, 2016