Amal Al Mabsout
Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets.
About
Business operations and brand communications specialist with 7+ years of experience supporting retail, food & beverage, hospitality, and online brands across international markets. I coordinate commercial production, vendor and partner engagement, logistics workflows, and brand communications—bringing a hands-on approach to ensure smooth execution.
I support product launches through market research, competitor benchmarking, concept recommendations, and cross-functional collaboration. I also strengthen customer experience via digital content support, social media communication, audience engagement, and e-commerce administration.
- 11 years' experience
- Joined July 2026
Languages
- ArabicFluent
- EnglishFluent
Industry experience
- Retail
- Consumer Goods
- Education
- Travel & Hospitality
Work experience· 9 roles
Developed branded digital assets and promotional visuals for menu introductions and social media communication. Coordinated sourcing of kitchen equipment, packaging materials, and operational items from Lebanon to meet brand and operational needs. Supported new product introductions through market research, competitor benchmarking, documentation, and concept recommendations; contributed content and messaging for online platforms. Managed export coordination including documentation, shipment follow-up, compliance checks, and quality verification. Conducted menu and concept analysis for Lebanese cuisine to inform product positioning and menu development discussions.
Launched and managed an online fashion brand covering product curation, pricing, order management, and brand presentation. Planned seasonal product launches and coordinated suppliers, inventory availability, pricing, and marketing timelines. Led sales operations and supported digital marketing execution to increase brand visibility and customer engagement. Collaborated with suppliers and partners to align collections with brand direction, quality standards, and launch timelines. Coordinated fulfillment workflows, inventory tracking, and delivery follow-up; handled customer communication, issue resolution, and feedback. Analyzed customer behavior and market trends to support product selection and promotions, and served as the primary point of contact for external partners and service providers. Managed social media content and digital communications to increase audience interaction.
Planned and coordinated commercial photoshoots from concept to execution, including scheduling, location selection, styling, equipment preparation, and post-production. Coordinated with clients, makeup artists, models, and creative collaborators to ensure timely delivery and alignment with brand objectives. Managed production timelines, shot lists, and on-site execution while adapting to changing requirements. Produced visual assets supporting product launches, brand campaigns, and marketing initiatives.
Education
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