Amal Ahmed Mohamed Amin Ghali

Available to hire

Language

Arabic
Fluent
English
Fluent

Work Experience

SEO Content Manager at Fantastic Services
January 1, 2025 - Present
Oversee day-to-day operations of the content team; hire/train writers and proofreaders; coordinate with Senior Management, Site Director & HR; manage task priorities, deadlines, and weekly targets; supervise quality across UK, Australia & New Zealand markets; produce weekly progress plans and monthly reports; lead link-building initiatives and collaborate with PR to publish articles with proper backlinks; align with HR on attendance and other matters; coach team, review performance metrics, and optimize workflows for productivity and quality.
SEO & Content Team Lead at Fantastic Services
June 1, 2024 - December 31, 2024
Hired and trained a team of content writers; created monthly SEO reports; owned link-building projects; edited writers' work to maintain quality; developed blog guidelines; guided AI-generated content for human readability; led team meetings and collaborated with SEO specialists; aligned with SEO manager on expectations.
Senior SEO Content Writer at Fantastic Services
August 1, 2023 - June 30, 2024
Supported link-building for Area Development Franchises; conducted keyword research (SEMrush) and keyword gap analysis (Ahrefs); prepared SEO offers based on keyword research and local pages; proofreading and refining content to match brand voice; ensured AI detector threshold below 10%.
Senior Regional Content Editor at Property Finder Egypt
November 1, 2019 - December 31, 2022
Led a team of content writers; created content calendars and OKRs; ran monthly brainstorming for blog calendars; collaborated with freelancers and agencies; produced SEO-friendly content and marketing copy; managed WordPress publishing; analyzed data to improve engagement; coordinated with design and marketing teams; mentored staff and provided feedback.
Senior Content Writer at Casita
January 1, 2019 - November 30, 2019
Wrote SEO-friendly news and blog articles; rewrote and paraphrased content to match brand voice; prepared and verified data; published content on CMS; maintained data integrity and quality.
Freelance Copywriter at Voyageur Media
October 1, 2018 - December 31, 2018
Wrote, edited, and proofread news articles about cryptocurrencies and financial technology.
Content Development Specialist at Best Book Briefings (edara.com)
July 1, 2017 - January 31, 2019
Supported editorial process for publishing; editing, proofreading, rewriting, formatting; wrote 4,000-word book briefings; liaised with in-house teams to manage schedules; all briefs published at bestbookbriefings.com.
Freelance Copywriter at Go Find It Technologies (UK)
October 1, 2016 - December 31, 2018
Researched and wrote articles for Dubai lifestyle magazines covering hotels and experiences;
Freelance Content Writer and VBA Programmer at Technical Experts Consultants & Project Managers
June 1, 2016 - January 31, 2018
Content writing for company website and internal reports; developed automation scripts using VBA to streamline tasks.
Content Marketing Executive at Musafir.com
November 1, 2015 - June 30, 2016
Wrote travel blog content; ensured SEO compliance; managed blog assets in Sitefinity; produced travel videos and supported marketing campaigns.
Freelance Content Writer at Write Ink FZE
February 1, 2015 - February 28, 2015
Rewriting development descriptions for a real-estate company in Dubai.
Freelance Court Typist at DIAC (Dubai International Arbitration Centre) case 228/2013
February 1, 2015 - February 28, 2015
Documented minutes of meetings as a writing assistant to the Chairman.
Junior Copy Editor at Hindawi Publishing Corporation
September 1, 2013 - July 31, 2014
Editing and proofreading English scientific and medical journals; grammar, punctuation, and style checks.
Technical Support Advisor at Teleperformance Egypt
August 1, 2012 - September 30, 2013
Solved technical inquiries on the phone and booked repairs for Samsung products; trained UK customers on new products and updates.
Freelance Court Typist at Dubai International Arbitration Centre (DIAC)
February 1, 2015 - February 28, 2015
Attended case DIAC 228/2013; documented meeting minutes as a writing assistant to the Chairman.

Education

Bachelor of Science in Information Engineering and Technology (IET), Communications at German University in Cairo (GUC)
January 11, 2030 - January 1, 2012
International General Certificate for Secondary Education (IGCSE) at Nefertari British International School (NBIS)
January 11, 2030 - January 1, 2005
Bachelor of Science in Information Engineering and Technology (IET), Communications at German University in Cairo (GUC)
January 11, 2030 - January 1, 2012
International General Certificate for Secondary Education (IGCSE) at Nefertari British International School (NBIS)
January 11, 2030 - January 1, 2005

Qualifications

Digital Marketing Nanodegree
December 1, 2022 - April 1, 2023
Print Journalism Course
September 1, 2014 - January 1, 2015
Jewelry Design Course
March 1, 2013 - June 30, 2013
VBA Training
October 1, 2010 - October 31, 2010
Digital Marketing Nanodegree
December 1, 2022 - April 30, 2023
VBA Training
October 1, 2010 - October 31, 2010
Jewelry Design Course
March 1, 2013 - June 30, 2013
Print Journalism Course
September 1, 2014 - January 31, 2015

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Travel & Hospitality