Aman Anand

Developed and executed Instagram and Facebook content strategy to increase property visibility, brand awareness and direct booking interest. Produced hospitality content including reels, property tours, local attraction posts, guest-focused captions and promotional creatives. Optimized online property listings across Booking.com and MakeMyTrip to improve consistency, discovery and booking readiness. Used location-specific messaging, travel keywords and storytelling to position the property for tourist audiences. Monitored engagement trends and seasonal travel behaviour to adjust content themes, offers and posting priorities.

Created a fitness Instagram community from 0 to 70,000+ followers through organic content strategy and consistent posting. Created motivational short-form content, niche captions and content pillars for fitness, wellness and lifestyle audiences. Maintained brand voice across reels, posts, comments, direct messages and audience interactions. Monitored social media, fitness and wellness trends to adapt formats quickly and keep page relevant. Strengthened community engagement by responding to comments, encouraging interaction and improving follower retention.