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I’m a creative video lead and content strategist based in London, combining format development and audience strategy with hands-on editing and post-production. My work spans social-first video packages for Instagram, TikTok, YouTube Shorts and long-form podcast/editorial output—turning briefs into consistent, high-performing creative built for fast publishing cycles. I’ve delivered award-winning results, including originating HEIST Gold-winning social series content for SOAS and editing high-volume Dish from Waitrose assets that achieved over a million views and strong performance against targets. I also build practical workflow improvements using AI-assisted tools and Python automation for production efficiency, while leading end-to-end deliverables across direction, editing, subtitles/captions, graphics, audio, and final delivery.…I’m a creative video lead and content strategist based in London, combining format development and audience strategy with hands-on editing and post-production. My work spans social-first video packages for Instagram, TikTok, YouTube Shorts and long-form podcast/editorial output—turning briefs into consistent, high-performing creative built for fast publishing cycles. I’ve delivered award-winning results, including originating HEIST Gold-winning social series content for SOAS and editing high-volume Dish from Waitrose assets that achieved over a million views and strong performance against targets. I also build practical workflow improvements using AI-assisted tools and Python automation for production efficiency, while leading end-to-end deliverables across direction, editing, subtitles/captions, graphics, audio, and final delivery.

Aman Pathiara

Video Editor, Content Producer, Podcast Producer, +2

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I’m a creative video lead and content strategist based in London, combining format development and audience strategy with hands-on editing and post-production. My work spans social-first video packages for Instagram, TikTok, YouTube Shorts and long-form podcast/editorial output—turning briefs into consistent, high-performing creative built for fast publishing cycles. I’ve delivered award-winning results, including originating HEIST Gold-winning social series content for SOAS and editing high-volume Dish from Waitrose assets that achieved over a million views and strong performance against targets. I also build practical workflow improvements using AI-assisted tools and Python automation for production efficiency, while leading end-to-end deliverables across direction, editing, subtitles/captions, graphics, audio, and final delivery.…I’m a creative video lead and content strategist based in London, combining format development and audience strategy with hands-on editing and post-production. My work spans social-first video packages for Instagram, TikTok, YouTube Shorts and long-form podcast/editorial output—turning briefs into consistent, high-performing creative built for fast publishing cycles. I’ve delivered award-winning results, including originating HEIST Gold-winning social series content for SOAS and editing high-volume Dish from Waitrose assets that achieved over a million views and strong performance against targets. I also build practical workflow improvements using AI-assisted tools and Python automation for production efficiency, while leading end-to-end deliverables across direction, editing, subtitles/captions, graphics, audio, and final delivery.

Available to hire

I’m a creative video lead and content strategist based in London, combining format development and audience strategy with hands-on editing and post-production. My work spans social-first video packages for Instagram, TikTok, YouTube Shorts and long-form podcast/editorial output—turning briefs into consistent, high-performing creative built for fast publishing cycles.

I’ve delivered award-winning results, including originating HEIST Gold-winning social series content for SOAS and editing high-volume Dish from Waitrose assets that achieved over a million views and strong performance against targets. I also build practical workflow improvements using AI-assisted tools and Python automation for production efficiency, while leading end-to-end deliverables across direction, editing, subtitles/captions, graphics, audio, and final delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Panjabi, Punjabi

Advanced

Hindi

Intermediate

Work Experience

Hospitality & Food Content Video Editor at Royal Opera House / Café Murano & other hospitality clients

January 1, 2026 - Present

Edited social reels and restaurant promotions for Cicoria at the Royal Opera House and other venues including Café Murano and Murano, plus video work for Food and Travel Awards.

Producer, Director & Editor at SOAS DevTraC Video Podcast

January 1, 2026 - Present

Produced, directed and edited end-to-end post-production for four commissioned podcast episodes, managing filming, lighting, sound, editing, graphics and final delivery.

Producer / Director & Editor at SOAS DevTraC Video Podcast

January 1, 2026 - Present

Led end-to-end production and post-production across four commissioned episodes, managing filming, lighting, sound, editing, graphics, and final delivery.

Video Editor at BBC Radio 1 / BBC Radio 2 / BBC Sounds

May 1, 2025 - Present

Fully edited platform-native content for Big Weekend, Glastonbury, Crossed Wires and Radio 2, handling editorial structure, graphics and subtitles. Edited selected Instagram assets that generated over 9.1M views, led by high-profile guests.

Video Editor at BBC Radio 1, BBC Radio 2 & BBC Sounds

May 1, 2025 - Present

Fuly edited platform-native content for Big Weekend, Glastonbury, Crossed Wires, and Radio 2—handling editorial structure, graphics, and subtitles for selected social outputs. Delivered high-volume social editing that generated very large view totals for artist-led content (including major talent-led posts).

Subtitle Editor (Freelance) at Cold Glass Production

October 1, 2024 - January 1, 2026

Produced accurate, brand-consistent subtitles across high-volume weekly social publishing for Instagram, TikTok, and YouTube Shorts, supporting large tracked asset pipelines with strong view outcomes across posts.

Editor (Subtitle Editor, Freelance) at Cold Glass Productions

October 1, 2024 - December 31, 2024

Produced accurate, brand-consistent subtitles for high-volume weekly social publishing across Instagram, TikTok, and YouTube Shorts. Delivered subtitles for early- to mid-funnel and high-velocity assets at scale with strong performance outcomes across tracked Instagram posts (including multi-million non-duplicate view counts and posts at very high view thresholds).

Creative Video Lead / Content Strategist (Editor, Producer & Editor) at SOAS / Dish from Waitrose (via Cold Glass Production role)

May 1, 2024 - Present

Led social-first editorial and post workflows for Dish from Waitrose, producing weekly platform-native packages for Instagram, TikTok, and YouTube. Edited editorial clips, quiz formats, recipes, teasers, and promotional trailers; fully edited ~50 tracked Instagram assets generating ~41.3M views in ~2 months, with 14 posts surpassing 1M views and 80% exceeding 500K. Produced and maintained long-form weekly outdoor podcast edit alongside core social output, while providing specialist subtitling. Designed, tested, and implemented AI-assisted Python tools for Premiere Pro to automate timecode-driven assemblies, weekly project preparation, and multi-camera review workflows, saving roughly half a day per episode.

Video Editor at SuperFuture(s) & SuperMatter (commissioned projects)

June 1, 2023 - Present

Delivered completed commissions across four consecutive years including trailers, long-form showreels, extended case studies and screening films for public exhibition. Commissioned to produce a 60-second SuperFuture(s) trailer for Digitalism at Saatchi Gallery and SOAS DevTraC.

Video Editor at superFUTURES & superMATTER

June 1, 2023 - Present

Delivered completed commissions across four consecutive years, including trailers, long-form showreels, extended show cases, and public screening films. Commissioned to produce a 60-second superFUTURES trailer for Digitalism at Saatchi Gallery.

Editor / Video Lead at SOAS University of London

January 1, 2022 - January 1, 2019

Originated and led SOAS social-first series 'SOAS Explains and Meet Our Academics', receiving HEIST Awards Gold for Most Effective Use of Social Media at the 2026 awards. Directed productions from pitch and script development through directing, filming, and post-production; set up camera, lighting and sound; directed non-professional contributors; and personally completed editing, colour, audio, graphics and captions. Generated over 2.5M combined Instagram views across nine selected productions and scaled an in-house creator operation with ~20 paid student creators via briefs, training and editorial direction.

Producer / Video Lead (SOAS content series) at SOAS University of London

January 1, 2022 - December 31, 2022

Originated and led two social-first series recognised with HEIST Gold for Most Effective Use of Social Media. Led productions from pitch and script development through directing, filming, and post-production. Established end-to-end camera, lighting, and sound setup; directed non-professional contributors; and personally completed editing, colour, audio, graphics, and captions. Built an in-house creative operation producing platform-native reels/shorts at scale and delivered significant aggregated audience growth across multiple selected productions.

Creative Video Lead / Content Strategist / Award-Winning Producer & Editor

May 1, 2020 - Present

Leads social-first video and content strategy end-to-end, originating, producing, directing, filming, and post-editing platform-native packages. Edited high-volume tracked Instagram assets and weekly video/podcast episodes, including editorial clips, quizzes, recipes, teasers, and promotional trailers. Developed and deployed AI-assisted Python tools in Premiere Pro to automate timecode-driven assemblies, weekly project prep, and multi-cam review workflows—saving approximately half a day per episode. Achievements include 50 fully edited tracked Instagram assets generating 41.3M views in ~two months, with 14 posts surpassing 1M views and 80% exceeding 500K, as well as multi-production reach of 2.5M combined Instagram views across nine selected SOAS outputs that received HEIST Gold for Most Effective Use of Social Media.

Digital Marketing Officer at SOAS University of London

September 1, 2019 - December 31, 2019

Built in-house video capability and produced publishing workflows. Combined video production with editorial and campaign delivery to increase social engagement and follower growth. Rebuilt the SOAS blog around an editorial calendar, contributor network, and SEO-led workflow, increasing page views over a two-year period.

Digital Platform Content Editor (Freelance/Contract) at Sky Sports / Digital Platform Unit

January 1, 2019 - January 1, 2019

Edited and published high-traffic homepage and app content during live matches across Premier League, Champions League, F1 and NBA coverage. Maintained editorial accuracy, visual hierarchy and SEO performance while coordinating with producers, journalists and commercial teams under tight live pressure windows.

Digital Platform Editor (Editor / Publisher) at Sky Sports, Digital Platform Unit

January 1, 2019 - December 31, 2019

Edited and published high-traffic homepage and app content during live matches and key engagement windows across major sports coverage. Maintained editorial accuracy, visual hierarchy, and SEO performance while coordinating with producers, journalists, and commercial teams under live pressure.

Content Editor at UEFA.com

January 1, 2018 - December 31, 2018

Delivered Europa League and Nations League content across UEFA platforms, coordinating real-time quotes, sponsor materials, and in-game publishing. Managed editorial flow to support timely, brand-appropriate digital updates.