Social Media Specialist with 3+ years of experience managing and growing digital presence across 8 brands in multiple industries. Skilled in content planning, creation, and analysis across Instagram, TikTok, YouTube Shorts, and LinkedIn. Achieved consistent performance of 18K–22K monthly views, with top content reaching 100K+ views, supported by data-driven strategies and trend analysis. Experienced in managing structured content calendars and producing high-performing visual content. Additionally, experienced in talent outreach and operations, successfully sourcing 1,000+ global candidates and onboarding 100+ collaborators to support social media growth initiatives.

Devani Fatya Amanda

Social Media Specialist with 3+ years of experience managing and growing digital presence across 8 brands in multiple industries. Skilled in content planning, creation, and analysis across Instagram, TikTok, YouTube Shorts, and LinkedIn. Achieved consistent performance of 18K–22K monthly views, with top content reaching 100K+ views, supported by data-driven strategies and trend analysis. Experienced in managing structured content calendars and producing high-performing visual content. Additionally, experienced in talent outreach and operations, successfully sourcing 1,000+ global candidates and onboarding 100+ collaborators to support social media growth initiatives.

Available to hire

Social Media Specialist with 3+ years of experience managing and growing digital presence across 8 brands in multiple industries. Skilled in content planning, creation, and analysis across Instagram, TikTok, YouTube Shorts, and LinkedIn.

Achieved consistent performance of 18K–22K monthly views, with top content reaching 100K+ views, supported by data-driven strategies and trend analysis. Experienced in managing structured content calendars and producing high-performing visual content.

Additionally, experienced in talent outreach and operations, successfully sourcing 1,000+ global candidates and onboarding 100+ collaborators to support social media growth initiatives.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Talent Outreach & Operations - Virtual Assistant at Saclic Studio | Youmeal App
December 1, 2025 - March 1, 2026
Managed end-to-end talent outreach across 2 Upwork accounts, sourcing 1,042+ candidates from 8+ countries for social media growth roles; onboarded 129 users; maintained structured daily check-ins and supported ongoing operations and talent coordination; implemented multi-account job postings with a 2-day refresh cycle to maximize reach on Instagram and TikTok-focused roles.
Social Media Specialist at Rumah Web Indonesia
September 1, 2022 - September 1, 2025
Managed 5 social media platforms (Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn). Planned and uploaded a minimum of 8 content pieces per month with a structured calendar. Produced and edited video/visual materials using CapCut and Canva; achieved 18,000–22,000 total monthly views, with top videos reaching 100,000 views (ca. 350–450% increase vs monthly average). Conducted weekly trend analysis with Viral and competitor benchmarking; scheduled 6 daily Instagram Stories (~180 per month); prepared monthly performance reports and collaborated with marketing.
Social Media Marketing Specialist - Mie Foria & Es Jeru Nusantara at PT. Javanegra Food Industry
September 1, 2022 - September 1, 2024
Grew Instagram followers from 0 to 1,643; reached 109.6K and 1.1K interactions. Maintained average monthly reach of 109.6K (+12.7%) and 1.1K interactions (+9.4%). Generated 32.3K monthly visits and 63 clicks, driving consistent traffic; reached 3.8K Facebook reach with 99 interactions and 311 page visits; ranked Yogya local demographic with ~19.5% monthly engagement. Created 10+ visuals monthly with Canva; managed monthly micro-KOL collaborations; drafted and negotiated SOWs; peak influencer content reach of 3.1M views; produced weekly performance reports.
Social Media Growth – Es Jeru Nusantara at PT. Javanegra Food Industry
April 1, 2023 - September 20, 2024
Increased Instagram followers from 0 to 839; average monthly reach 536.2K (+15.3%), 2.2K interactions; maintained ~21.9K monthly visits and 37 link clicks; reached 38.5K Facebook reach with 202 clicks and 81 page visits. Consistently ranked Yogya top local demographic with 23.7% monthly engagement. Produced 10+ visuals monthly and 2 trend-style videos; led influencer collaborations and barter campaigns; delivered weekly performance reporting.

Education

Bachelor of Architecture (B.Arch) at Duta Wacana Christian University
January 11, 2030 - January 22, 2026

Qualifications

The Fundamentals of Digital Marketing
August 1, 2022 - May 18, 2026
Intro to Digital Marketing – Rev o U Mini Course
October 1, 2022 - May 18, 2026
One Day WordPress Training
August 1, 2024 - May 18, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail