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Paragraph 1: I’m a creative and experienced marketing and communications specialist with a strong track record in content creation, digital storytelling, and brand development. I’ve spent over 20 years delivering engaging campaigns across social media, email and online communities. Paragraph 2: I excel at managing multiple projects across platforms, building trust through human-led messaging, and delivering high-impact online and in-person events. I’m confident working with startups, founders, charities, and growing businesses of all sizes.…Paragraph 1: I’m a creative and experienced marketing and communications specialist with a strong track record in content creation, digital storytelling, and brand development. I’ve spent over 20 years delivering engaging campaigns across social media, email and online communities. Paragraph 2: I excel at managing multiple projects across platforms, building trust through human-led messaging, and delivering high-impact online and in-person events. I’m confident working with startups, founders, charities, and growing businesses of all sizes.

AmandaA

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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Paragraph 1: I’m a creative and experienced marketing and communications specialist with a strong track record in content creation, digital storytelling, and brand development. I’ve spent over 20 years delivering engaging campaigns across social media, email and online communities. Paragraph 2: I excel at managing multiple projects across platforms, building trust through human-led messaging, and delivering high-impact online and in-person events. I’m confident working with startups, founders, charities, and growing businesses of all sizes.…Paragraph 1: I’m a creative and experienced marketing and communications specialist with a strong track record in content creation, digital storytelling, and brand development. I’ve spent over 20 years delivering engaging campaigns across social media, email and online communities. Paragraph 2: I excel at managing multiple projects across platforms, building trust through human-led messaging, and delivering high-impact online and in-person events. I’m confident working with startups, founders, charities, and growing businesses of all sizes.

Available to hire

Paragraph 1: I’m a creative and experienced marketing and communications specialist with a strong track record in content creation, digital storytelling, and brand development. I’ve spent over 20 years delivering engaging campaigns across social media, email and online communities. Paragraph 2: I excel at managing multiple projects across platforms, building trust through human-led messaging, and delivering high-impact online and in-person events. I’m confident working with startups, founders, charities, and growing businesses of all sizes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Marketing & Content Consultant at Self-employed / Freelance

January 1, 2014 - January 1, 2021

Acted as a hands-on marketing partner to founders, start-ups, charities and growing brands, often serving as their first or sole marketing lead. Built social-first brand strategies focused on visibility, engagement and growth. Defined creative direction for content across Instagram, Facebook and email, guiding freelancers and creators on what to capture and how to refine it. Developed brand voice and messaging that balanced personality, warmth and commercial goals. Created and managed newsletters that strengthened customer relationships and drove repeat engagement. Planned and delivered high-energy in-person events, workshops and community meetups. Led partnerships and collaborations with public figures, creators and brands. Worked across strategy and execution—from planning campaigns to writing copy and publishing content.

Head of Marketing, Content & Community (Mental Health) at Black Dog Tribe

January 1, 2009 - January 1, 2011

Led digital content, social media and community platforms for a rapidly growing mental health brand. Built and moderated a large, engaged online community with a strong sense of trust and belonging. Created emotionally intelligent, human-first messaging that resonated deeply with audiences. Planned and promoted live campaigns and awareness events. Worked closely with founder Ruby Wax and senior leadership to shape brand voice and outreach.

Marketing Director - Education & Neurodiversity at Brightstar Learning

January 1, 2004 - January 1, 2005

Delivered national marketing strategy for a specialist education product. Managed high-profile partnerships and campaigns involving Jamie Oliver, Marco Pierre White and Duncan Goodhew. Oversaw messaging, content and brand presence across digital and offline channels.

Freelance Marketing & Content Consultant at Various clients

January 1, 2014 - January 1, 2021

Created digital strategies and campaigns for a diverse client base including entrepreneurs, SMEs, charities, and tech start-ups. Taught small business owners how to create engaging content that builds trust and visibility. Shaped brand messaging for Moneyrow Beans and supported online presence and subscription models. Produced content for partnerships with public figures and celebrities. Managed social media calendars and developed brand-aligned content for diverse audiences. Wrote blogs, newsletters, and email campaigns to drive engagement. Planned and delivered events including networking meetups, workshops, and webinars. Managed multiple client projects with accuracy, creativity, and calm under pressure.

Head of Marketing, Content and Community (Mental Health) at Black Dog Tribe

January 1, 2009 - January 1, 2011

Led digital content across blogs, forums and social media channels. Created emotionally intelligent messaging that resonated with a mental health audience. Built and moderated a safe, engaged online community. Organized and promoted live campaigns and awareness events. Collaborated with co-founder Ruby Wax and leadership team to shape brand voice and outreach.

Marketing Director – Education and Neurodiversity at Brightstar Learning

January 1, 2004 - January 1, 2005

Delivered national marketing strategy for a dyslexia support product. Managed campaigns involving high-profile figures and oversaw content, media, and partnerships across digital and offline platforms.

Education

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Qualifications

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Industry Experience

Education, Healthcare, Non-Profit Organization, Professional Services, Travel & Hospitality, Software & Internet, Media & Entertainment, Other, Government