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I am a Creative Director with 25+ years across Media, Telecom, and Food & Hospitality, including 15+ years leading in-house creative teams and 7+ years as an executive-level brand and campaign strategist. I’m known for aligning creative vision with commercial outcomes, shaping brand narratives, driving revenue growth, and elevating brand differentiation across multi-brand portfolios. I have extensive experience ideating, pitching, and executing creative content across all platforms, including YouTube, Meta, Tik Tok and Google PMax. From curated thumbnails, to attention grabbing video structures, I am well versed in how to grab an audiences' attention, and how to keep it.…I am a Creative Director with 25+ years across Media, Telecom, and Food & Hospitality, including 15+ years leading in-house creative teams and 7+ years as an executive-level brand and campaign strategist. I’m known for aligning creative vision with commercial outcomes, shaping brand narratives, driving revenue growth, and elevating brand differentiation across multi-brand portfolios. I have extensive experience ideating, pitching, and executing creative content across all platforms, including YouTube, Meta, Tik Tok and Google PMax. From curated thumbnails, to attention grabbing video structures, I am well versed in how to grab an audiences' attention, and how to keep it.

Amanda Cronin

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am a Creative Director with 25+ years across Media, Telecom, and Food & Hospitality, including 15+ years leading in-house creative teams and 7+ years as an executive-level brand and campaign strategist. I’m known for aligning creative vision with commercial outcomes, shaping brand narratives, driving revenue growth, and elevating brand differentiation across multi-brand portfolios. I have extensive experience ideating, pitching, and executing creative content across all platforms, including YouTube, Meta, Tik Tok and Google PMax. From curated thumbnails, to attention grabbing video structures, I am well versed in how to grab an audiences' attention, and how to keep it.…I am a Creative Director with 25+ years across Media, Telecom, and Food & Hospitality, including 15+ years leading in-house creative teams and 7+ years as an executive-level brand and campaign strategist. I’m known for aligning creative vision with commercial outcomes, shaping brand narratives, driving revenue growth, and elevating brand differentiation across multi-brand portfolios. I have extensive experience ideating, pitching, and executing creative content across all platforms, including YouTube, Meta, Tik Tok and Google PMax. From curated thumbnails, to attention grabbing video structures, I am well versed in how to grab an audiences' attention, and how to keep it.

Available to hire

I am a Creative Director with 25+ years across Media, Telecom, and Food & Hospitality, including 15+ years leading in-house creative teams and 7+ years as an executive-level brand and campaign strategist. I’m known for aligning creative vision with commercial outcomes, shaping brand narratives, driving revenue growth, and elevating brand differentiation across multi-brand portfolios.

I have extensive experience ideating, pitching, and executing creative content across all platforms, including YouTube, Meta, Tik Tok and Google PMax. From curated thumbnails, to attention grabbing video structures, I am well versed in how to grab an audiences’ attention, and how to keep it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Creative Director at Franworks Group of Companies

November 1, 2023 - February 1, 2026

Directed brand, content, and marketing creative strategy across five national restaurant brands, leading 360° campaigns from brief to execution and introducing executive-ready presentation formats. Guided AI tool adoption within creative workflows and ensured brand differentiation across five distinct identities while maintaining scale and velocity.

Manager, Creative Services & Video Production at Shaw Communications

November 1, 2017 - November 1, 2023

Led enterprise video production, brand, and creative services supporting multiple business units nationwide; advised executives on rebrands, product launches, national campaigns, and sponsorship activations; managed a multidisciplinary team; modernized video approval systems to increase transparency and speed.

Creative Producer at Shaw Communications

January 1, 2006 - January 1, 2017

Managed $150K+ commercial production budgets, acted as liaison between agency creative directors, internal marketing, and production teams; oversaw cast, crew, post-production, and animation pipelines; helped transition marketing and corporate programming into a unified Creative Services model.

Video Editor — Promos & Branding, Specialty Networks at MTV Canada

January 1, 2002 - January 1, 2004

Edited promos and branding for specialty networks; managed post-production pipelines and contributed to branding initiatives during early cable/TV promotions era.