Amanda Dara Afolabi

Available to hire

Nearly a decade in media and entertainment, Amanda Dara Afolabi is a Nigerian TV host, brand marketing and PR professional, social media media personality, and spa entrepreneur.

About

Nearly a decade in media and entertainment, Amanda Dara Afolabi is a Nigerian TV host, brand marketing and PR professional, social media media personality, and spa entrepreneur. She began her media journey at 19 and has hosted live TV shows with daily viewership exceeding one million.

  • 10 years' experience
  • Joined August 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Professional Services

Work experience· 6 roles

Host and Head of Publicity · Open Up PodcastFeb 2024 – Present · 2 yrs 10 mos

Host & Head of Publicity, Open Up Podcast Host and Head of Publicity for Open Up Podcast, a leading Nigerian storytelling and conversation platform featuring prominent personalities and compelling real-life stories. Led high-profile interviews, publicity and media relations, audience growth, brand partnerships and strategic collaborations, with top episodes featuring guests such as Ebuka Songs and Shine Rosman achieving 37K+ and 29K+ YouTube views respectively. Responsible for positioning the podcast for increased visibility, audience engagement and cultural impact across Nigeria and beyond.

Head of Pr and Marketing · Urban Bites RestaurantsOct 2023 – Present · 3 yrs 2 mos

Own PR and marketing strategy for the restaurant. Manage brand visibility, campaigns, and content direction to drive customer engagement and awareness.

Marketing and Public Relations Executive · SLS Dubai Hotel & ResidencesApr 2023 – Oct 2023 · 7 mos

Supported marketing and PR activities including promotion planning, brand communications, and campaign execution for hotel and residences.

Chief Executive Officer · Dara Naturals SpaOct 2018 – Present · 8 yrs 2 mos
Brand Ambassador (Lush Hair Extension) · Tolaram GroupOct 2017 – Nov 2017 · 2 mos
TV Host · EbonyLife TVOct 2016 – Oct 2022 · 6 yrs 1 mo

Education

Bachelor of Science (BSc) - Computer and Information Sciences and Support Services · Babcock University2011 – 2015

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