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Nearly a decade in media and entertainment, Amanda Dara Afolabi is a Nigerian TV host, brand marketing and PR professional, social media media personality, and spa entrepreneur. She began her media journey at 19 and has hosted live TV shows with daily viewership exceeding one million.…

Amanda Dara Afolabi

Presenter, PR Freelancer, Social Media Manager, +2

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Nearly a decade in media and entertainment, Amanda Dara Afolabi is a Nigerian TV host, brand marketing and PR professional, social media media personality, and spa entrepreneur. She began her media journey at 19 and has hosted live TV shows with daily viewership exceeding one million.…

Next availability:

October 1, 2026

Nigeria

Nearly a decade in media and entertainment, Amanda Dara Afolabi is a Nigerian TV host, brand marketing and PR professional, social media media personality, and spa entrepreneur. She began her media journey at 19 and has hosted live TV shows with daily viewership exceeding one million.

Skills

Branding

Social Media Design

Experience Level

Branding

Expert

Social Media Design

Expert

Language

Work Experience

Host and Head of Publicity at Open Up Podcast

February 1, 2024 - Present

Host & Head of Publicity, Open Up Podcast Host and Head of Publicity for Open Up Podcast, a leading Nigerian storytelling and conversation platform featuring prominent personalities and compelling real-life stories. Led high-profile interviews, publicity and media relations, audience growth, brand partnerships and strategic collaborations, with top episodes featuring guests such as Ebuka Songs and Shine Rosman achieving 37K+ and 29K+ YouTube views respectively. Responsible for positioning the podcast for increased visibility, audience engagement and cultural impact across Nigeria and beyond.

Head of Pr and Marketing at Urban Bites Restaurants

October 1, 2023 - Present

Own PR and marketing strategy for the restaurant. Manage brand visibility, campaigns, and content direction to drive customer engagement and awareness.

Marketing and Public Relations Executive at SLS Dubai Hotel & Residences

April 1, 2023 - October 1, 2023

Supported marketing and PR activities including promotion planning, brand communications, and campaign execution for hotel and residences.

Chief Executive Officer at Dara Naturals Spa

October 1, 2018 - Present

Lead and run an award-winning day spa and skincare store chain operating in two locations in Lagos, Nigeria. Oversee business operations, brand growth, customer experience, and service delivery across spa and skincare offerings.

Brand Ambassador (Lush Hair Extension) at Tolaram Group

October 1, 2017 - November 1, 2017

Represented Lush Hair Extension as a brand ambassador, supporting promotional activations and brand visibility.

TV Host at EbonyLife TV

October 1, 2016 - October 1, 2022

Co-hosted the Millennials show "MomentsZa" which aired across over 20 countries. Hosted red carpets for movie premieres and high-class events, representing the channel publicly and interviewing guests.