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Amanda Dorsett

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Hi, I'm Amanda Dorsett, Director of Communications & Digital Strategy with a track record in growth-focused digital leadership across political campaigns and multi-channel ecosystems.

About

Hi, I’m Amanda Dorsett, Director of Communications & Digital Strategy with a track record in growth-focused digital leadership across political campaigns and multi-channel ecosystems. I specialize in audience growth, conversion strategy, and building scalable, data-driven platforms that drive engagement and donor/volunteer actions.

I lead cross-functional teams, optimize content across web and social, implement analytics (GA4, GTM), and transform fragmented channels into integrated growth engines. I’m passionate about storytelling, landing pages, and video-first content that converts, with a strong emphasis on measurable outcomes.

  • Joined May 2026

Languages

  • EnglishFluent

Industry experience

  • Government
  • Media & Entertainment
  • Professional Services

More experts in Tampa, United States

Projects · 1

Work experience· 5 roles

Director of Communications & Digital Strategy · Political Campaign Organization (Congressional, NY Market)Oct 2025 – Present · 1 yr 2 mos

Built and scaled a multi-channel digital ecosystem, transforming fragmented channels into a structured growth and conversion engine. Growth & Performance: 5x+ total audience (1.8K → 9K+ followers); 360% increase on primary platform and 23x on emerging platform; visibility 10x+ with 787K+ impressions; 51K+ engagements and 46K+ inbound visits. Web & Conversion: 4.5K+ sessions, 8.3K+ pageviews, 100+ conversions; average session duration 2.5+ minutes. Systems: GA4 and Google Tag Manager tracking; Content & Messaging: full-funnel content strategy, landing pages, donation flows, messaging frameworks; CMS migration Squarespace → WordPress; SEO with Yoast & Wincher; Editorial calendars and workflows; Social Strategy: multi-platform content and engagement strategy, video-first, performance-driven growth.

Communications, Digital & Social Media Consultant · Various ClientsApr 2024 – Present · 2 yrs 8 mos

Developed digital strategies to increase visibility and conversions; built content systems, email campaigns, and marketing workflows; improved customer experience and lead generation.

Communications Director | Digital Marketing Lead · Congressional Campaign (NY Market)Jul 2023 – Nov 2025 · 2 yrs 5 mos

Led messaging, digital marketing, and content strategy; managed social media, paid campaigns, and website performance; increased engagement through targeted execution.

Digital Marketing & Social Media Manager · Congressional Campaign (NY Market)Jun 2023 – Oct 2023 · 5 mos
Leadership Roles · HSBCJan 2002 – Dec 2011 · 10 yrs

Certifications and awards

Google Digital Marketing & E-Commerce Certification2030 – 2026
HubSpot Social Media Marketing Certification2030 – 2026
Associate Certification in IT Project Management2030 – 2026

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