Hi, I'm Amanda Dorsett, Director of Communications & Digital Strategy with a track record in growth-focused digital leadership across political campaigns and multi-channel ecosystems. I specialize in audience growth, conversion strategy, and building scalable, data-driven platforms that drive engagement and donor/volunteer actions. I lead cross-functional teams, optimize content across web and social, implement analytics (GA4, GTM), and transform fragmented channels into integrated growth engines. I'm passionate about storytelling, landing pages, and video-first content that converts, with a strong emphasis on measurable outcomes.…

Amanda Dorsett

Hi, I'm Amanda Dorsett, Director of Communications & Digital Strategy with a track record in growth-focused digital leadership across political campaigns and multi-channel ecosystems. I specialize in audience growth, conversion strategy, and building scalable, data-driven platforms that drive engagement and donor/volunteer actions. I lead cross-functional teams, optimize content across web and social, implement analytics (GA4, GTM), and transform fragmented channels into integrated growth engines. I'm passionate about storytelling, landing pages, and video-first content that converts, with a strong emphasis on measurable outcomes.…

Available to hire

Hi, I’m Amanda Dorsett, Director of Communications & Digital Strategy with a track record in growth-focused digital leadership across political campaigns and multi-channel ecosystems. I specialize in audience growth, conversion strategy, and building scalable, data-driven platforms that drive engagement and donor/volunteer actions.

I lead cross-functional teams, optimize content across web and social, implement analytics (GA4, GTM), and transform fragmented channels into integrated growth engines. I’m passionate about storytelling, landing pages, and video-first content that converts, with a strong emphasis on measurable outcomes.

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Language

English
Fluent

Work Experience

Director of Communications & Digital Strategy at Political Campaign Organization (Congressional, NY Market)
October 1, 2025 - Present
Built and scaled a multi-channel digital ecosystem, transforming fragmented channels into a structured growth and conversion engine. Growth & Performance: 5x+ total audience (1.8K → 9K+ followers); 360% increase on primary platform and 23x on emerging platform; visibility 10x+ with 787K+ impressions; 51K+ engagements and 46K+ inbound visits. Web & Conversion: 4.5K+ sessions, 8.3K+ pageviews, 100+ conversions; average session duration 2.5+ minutes. Systems: GA4 and Google Tag Manager tracking; Content & Messaging: full-funnel content strategy, landing pages, donation flows, messaging frameworks; CMS migration Squarespace → WordPress; SEO with Yoast & Wincher; Editorial calendars and workflows; Social Strategy: multi-platform content and engagement strategy, video-first, performance-driven growth.
Communications, Digital & Social Media Consultant at Various Clients
April 1, 2024 - Present
Developed digital strategies to increase visibility and conversions; built content systems, email campaigns, and marketing workflows; improved customer experience and lead generation.
Communications Director | Digital Marketing Lead at Congressional Campaign (NY Market)
July 1, 2023 - November 1, 2025
Led messaging, digital marketing, and content strategy; managed social media, paid campaigns, and website performance; increased engagement through targeted execution.
Digital Marketing & Social Media Manager at Congressional Campaign (NY Market)
June 1, 2023 - October 1, 2023
Built digital presence and content strategy from the ground up; managed campaigns to increase reach and engagement.
Leadership Roles at HSBC
January 1, 2002 - December 31, 2011
Led operations, analytics, and process improvement initiatives; managed teams and performance systems in a regulated environment.

Education

Add your educational history here.

Qualifications

Google Digital Marketing & E-Commerce Certification
January 11, 2030 - May 19, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - May 19, 2026
Associate Certification in IT Project Management
January 11, 2030 - May 19, 2026

Industry Experience

Government, Media & Entertainment, Professional Services