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Strategic Product Marketing and Go-to-Market leader with 15+ years of experience driving growth across SaaS, FinTech, ConTech, and eCommerce. Owns end-to-end product marketing strategy, including customer insight, positioning and messaging, product launches, sales enablement, and adoption. Trusted partner to Product, Sales, and Executive stakeholders, aligning roadmaps to revenue goals and translating complex platforms into clear, differentiated value propositions that drive pipeline and growth.…Strategic Product Marketing and Go-to-Market leader with 15+ years of experience driving growth across SaaS, FinTech, ConTech, and eCommerce. Owns end-to-end product marketing strategy, including customer insight, positioning and messaging, product launches, sales enablement, and adoption. Trusted partner to Product, Sales, and Executive stakeholders, aligning roadmaps to revenue goals and translating complex platforms into clear, differentiated value propositions that drive pipeline and growth.

Amanda Jordan

Copywriter, Marketer, Marketing Consultant, +4

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Strategic Product Marketing and Go-to-Market leader with 15+ years of experience driving growth across SaaS, FinTech, ConTech, and eCommerce. Owns end-to-end product marketing strategy, including customer insight, positioning and messaging, product launches, sales enablement, and adoption. Trusted partner to Product, Sales, and Executive stakeholders, aligning roadmaps to revenue goals and translating complex platforms into clear, differentiated value propositions that drive pipeline and growth.…Strategic Product Marketing and Go-to-Market leader with 15+ years of experience driving growth across SaaS, FinTech, ConTech, and eCommerce. Owns end-to-end product marketing strategy, including customer insight, positioning and messaging, product launches, sales enablement, and adoption. Trusted partner to Product, Sales, and Executive stakeholders, aligning roadmaps to revenue goals and translating complex platforms into clear, differentiated value propositions that drive pipeline and growth.

Available to hire

Strategic Product Marketing and Go-to-Market leader with 15+ years of experience driving growth across SaaS, FinTech, ConTech, and eCommerce. Owns end-to-end product marketing strategy, including customer insight, positioning and messaging, product launches, sales enablement, and adoption.

Trusted partner to Product, Sales, and Executive stakeholders, aligning roadmaps to revenue goals and translating complex platforms into clear, differentiated value propositions that drive pipeline and growth.

Skills

SaaS

Copywriting

Leadership

Experience Level

SaaS

Expert

Language

Work Experience

Product Marketing Manager at Teachstone

May 11, 2026 - Present

GTM Marketing Lead at Built Technologies

July 1, 2025 - December 31, 2025

Owned go-to-market strategy and execution for Owner and General Contractor business segments for a real estate finance SaaS platform, acting as the strategic link between Product, Engineering, Marketing, and Sales to bring construction finance solutions to market. Led cross-functional strategic planning sessions to align product vision, success metrics, and GTM execution plans. Analyzed customer experience data using DataDog and behavioral analytics to identify friction points and recommend product improvements that improved adoption and user experience. Developed and executed PLG and sales-led growth strategies by mapping customer journeys, optimizing conversion funnels, and identifying high-impact intervention points. Established voice-of-customer programs and feedback loops to inform product strategy, prioritization, and roadmap discussions. Led growth marketing initiatives across digital channels to generate qualified pipeline and accelerate customer acquisition.

Senior Product Marketing Manager at Kahua

May 1, 2022 - January 31, 2025

First Product Marketer responsible for leading strategy, messaging, and go-to-market execution for a construction project management SaaS platform. Designed and implemented a product marketing framework aligned to company goals and GTM success. Launched Kahua Analytics, achieving 40% user adoption within the first year by aligning launch strategy with user needs, competitive positioning, and sales priorities. Developed the complete GTM strategy for Kahua’s Asset Centric Project Management, including positioning, messaging framework, strategic narrative, and a full website overhaul to position Kahua as the only solution of its kind. Led cross-functional programs with Growth Marketing and the Partner Network to develop and execute 200+ industry-specific campaigns contributing to ~65% revenue growth. Supported voice-of-customer initiatives and competitive research to influence positioning, content strategy, and roadmap, and developed sales enablement kits (playbooks, qualifying question

Product Marketing Manager (Partner Marketing) at Orion Advisor Solutions

September 1, 2020 - May 31, 2022

Led a dual Product Marketing and Partner Marketing function for a WealthTech/FinTech platform serving financial advisors, driving growth through strategic collaborations with key custodial partners. Developed and executed full-funnel GTM strategies across 100+ strategic partnerships, contributing to a 30%+ increase in platform adoption. Launched integrated monthly campaigns promoting new features alongside value-add services to improve utilization and drive upsell opportunities. Built individualized webinars with high-profile custodial partners to deliver tailored content for the advisor community. Unified messaging across investment and technology products to improve brand clarity and engagement.

Manager, Product Marketing at Bentley Systems

August 1, 2019 - September 30, 2020

Led cross-functional collaboration to execute branding, messaging, and market positioning for a new product portfolio within the Bentley brand and secured $1M in internal capital funding to drive GTM strategy. Managed and mentored a team of three product marketers, driving global GTM strategies that exceeded pipeline and revenue targets. Partnered with internal teams (design, product, marketing) to create key branding elements for a cohesive visual identity. Executed a comprehensive GTM plan for a new product portfolio to boost visibility, engagement, and adoption, and drove SEO initiatives including a scalable strategy and technology infrastructure to support long-term growth for the portfolio.

Senior Manager, Marketing and Business Development at Di Bruno Bros.

September 30, 2014 - August 30, 2019

Drove creative sales strategies to transform e-commerce and corporate gifting initiatives, expanding market reach across retail, events, restaurants, catering, e-commerce, distribution, and B2B channels for a legacy culinary brand. Increased revenue growth and brand visibility while leading a 10-person team. Promoted for exceeding client development goals and managing major national and regional accounts, resulting in significant business growth. Established corporate gifting sales with 50% YoY growth for three years, including launching a customized program with Macy’s across 100+ retail and online stores. Administered a $1.3M annual gifting program and holiday campaign, surpassing e-commerce and gifting sales plans by 102%.