Amanda Khoo

Grew Traveloka's Instagram by 12%, TikTok by 15%, and Telegram by 20%; identified opportunities in the travel industry and kickstarted the channel, achieving approximately 15% MoM growth through best-practice research and competitor learnings; collaborated with influencers (e.g., Annette Lee) to ideate and produce video content for branding and tactical campaigns (average 200k+ views per video); efficiently utilized owned and influencer content to run Meta and TikTok ads with a CTR/traffic cost below $0.20; exceeded regional traffic and GMV targets (+14% GMV, +1% ROAS) through data-driven storytelling; used Tableau and Google Sheets to identify trends for ideation; produced 200+ assets and onboarded 20 creators in the first month; led end-to-end social media and influencer programs.

Onboarded 200+ creators in 6 months; contributed to GMV and customer acquisition through creator-led campaigns in-line with local seasons; organized webinars with Key Opinion Leaders and restructured the affiliate program; achieved +10% GMV uplift in a month via Shorts and Livestreams; optimized affiliate structure and content to expand reach and engagement; onboarded and managed mid-tier affiliates and amplified campaigns through Shorts and Livestreams, driving +34% GMV uplift in a month.

Developed a social media strategy and KPIs to increase brand awareness and daily orders; launched Spotify and Telegram accounts to broaden reach; leveraged paid media formats (Meta and TikTok Ads) to promote campaigns, drive conversions, and reduce cost per acquisition; collaborated with external partners (e.g., KLook, YouTrip, viu) to create co-shared SEO-optimized blog content and drive free and organic in-app traffic; led end-to-end social media and community efforts for Shopee Singapore.