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I am a data-oriented social media and community management specialist with a background in e-commerce and technology. I love turning data into actionable insights and building engaged communities around brands. I am passionate about influencer and content marketing, and I blend technical chops with creative storytelling to deliver measurable growth. With hands-on experience across social, influencer partnerships, and content production, I am ready to contribute to your company's goals.…I am a data-oriented social media and community management specialist with a background in e-commerce and technology. I love turning data into actionable insights and building engaged communities around brands. I am passionate about influencer and content marketing, and I blend technical chops with creative storytelling to deliver measurable growth. With hands-on experience across social, influencer partnerships, and content production, I am ready to contribute to your company's goals.

Amanda Khoo

Social Media Manager, Content Strategist, Community Manager, +4

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I am a data-oriented social media and community management specialist with a background in e-commerce and technology. I love turning data into actionable insights and building engaged communities around brands. I am passionate about influencer and content marketing, and I blend technical chops with creative storytelling to deliver measurable growth. With hands-on experience across social, influencer partnerships, and content production, I am ready to contribute to your company's goals.…I am a data-oriented social media and community management specialist with a background in e-commerce and technology. I love turning data into actionable insights and building engaged communities around brands. I am passionate about influencer and content marketing, and I blend technical chops with creative storytelling to deliver measurable growth. With hands-on experience across social, influencer partnerships, and content production, I am ready to contribute to your company's goals.

Available to hire

I am a data-oriented social media and community management specialist with a background in e-commerce and technology. I love turning data into actionable insights and building engaged communities around brands.

I am passionate about influencer and content marketing, and I blend technical chops with creative storytelling to deliver measurable growth. With hands-on experience across social, influencer partnerships, and content production, I am ready to contribute to your company’s goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager and Content Strategist at Traveloka Singapore Pte. Ltd.

February 1, 2025 - February 1, 2026

Grew Traveloka's Instagram by 12%, TikTok by 15%, and Telegram by 20%; identified opportunities in the travel industry and kickstarted the channel, achieving approximately 15% MoM growth through best-practice research and competitor learnings; collaborated with influencers (e.g., Annette Lee) to ideate and produce video content for branding and tactical campaigns (average 200k+ views per video); efficiently utilized owned and influencer content to run Meta and TikTok ads with a CTR/traffic cost below $0.20; exceeded regional traffic and GMV targets (+14% GMV, +1% ROAS) through data-driven storytelling; used Tableau and Google Sheets to identify trends for ideation; produced 200+ assets and onboarded 20 creators in the first month; led end-to-end social media and influencer programs.

Creator Partnerships Manager at TikTok Singapore Pte. Ltd.

August 1, 2022 - October 1, 2023

Onboarded 200+ creators in 6 months; contributed to GMV and customer acquisition through creator-led campaigns in-line with local seasons; organized webinars with Key Opinion Leaders and restructured the affiliate program; achieved +10% GMV uplift in a month via Shorts and Livestreams; optimized affiliate structure and content to expand reach and engagement; onboarded and managed mid-tier affiliates and amplified campaigns through Shorts and Livestreams, driving +34% GMV uplift in a month.

Social Media Senior Associate / Team Lead at Shopee Singapore Pte. Ltd.

January 1, 2019 - April 1, 2022

Developed a social media strategy and KPIs to increase brand awareness and daily orders; launched Spotify and Telegram accounts to broaden reach; leveraged paid media formats (Meta and TikTok Ads) to promote campaigns, drive conversions, and reduce cost per acquisition; collaborated with external partners (e.g., KLook, YouTrip, viu) to create co-shared SEO-optimized blog content and drive free and organic in-app traffic; led end-to-end social media and community efforts for Shopee Singapore.

Community Associate at Shopee Singapore Pte. Ltd.

January 1, 2017 - December 31, 2018

Effectively managed social media accounts through community building and copywriting, driving increased engagement during key sale periods (11.11, 12.12); familiar with CMS systems like WordPress and published multiple SEO-optimized blog articles with over 1,000 organic reads; analyzed performance using Meta Business Manager, Social Bakers and Google Analytics, generating weekly reports for management.

Community Intern at Shopee Singapore Pte. Ltd.

October 1, 2016 - December 31, 2016

Collaborated with graphic designers to ideate and design social media posts; managed Meta products using CRM tools (Salesforce, Zendesk); assisted in filming advertisements for campaigns.