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I’m Amanda Maitland, a Senior Marketing & Brand Strategist based in Edmonton, with 8+ years of experience building brands and leading integrated marketing strategies that drive measurable growth. I specialize in brand development, creative direction, communications, social media strategy, and campaign planning—connecting business goals with meaningful customer experiences across B2B, B2C, CPG, nonprofit, and lifestyle brands. Most recently, I built the Haven Greens brand from the ground up, shaping positioning, messaging, tone of voice, and visual identity across every customer and retail touchpoint. I lead end-to-end integrated campaigns (social, paid ads, email, website, PR, partnerships, and experiential), oversee performance reporting and optimization, and write the core communications—from website and product messaging to newsletters and sales collateral—while partnering closely with leadership and creative teams to strengthen brand equity.…I’m Amanda Maitland, a Senior Marketing & Brand Strategist based in Edmonton, with 8+ years of experience building brands and leading integrated marketing strategies that drive measurable growth. I specialize in brand development, creative direction, communications, social media strategy, and campaign planning—connecting business goals with meaningful customer experiences across B2B, B2C, CPG, nonprofit, and lifestyle brands. Most recently, I built the Haven Greens brand from the ground up, shaping positioning, messaging, tone of voice, and visual identity across every customer and retail touchpoint. I lead end-to-end integrated campaigns (social, paid ads, email, website, PR, partnerships, and experiential), oversee performance reporting and optimization, and write the core communications—from website and product messaging to newsletters and sales collateral—while partnering closely with leadership and creative teams to strengthen brand equity.

Amanda Maitland

Creative Director, Brand Designer, Marketing Strategist, +7

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I’m Amanda Maitland, a Senior Marketing & Brand Strategist based in Edmonton, with 8+ years of experience building brands and leading integrated marketing strategies that drive measurable growth. I specialize in brand development, creative direction, communications, social media strategy, and campaign planning—connecting business goals with meaningful customer experiences across B2B, B2C, CPG, nonprofit, and lifestyle brands. Most recently, I built the Haven Greens brand from the ground up, shaping positioning, messaging, tone of voice, and visual identity across every customer and retail touchpoint. I lead end-to-end integrated campaigns (social, paid ads, email, website, PR, partnerships, and experiential), oversee performance reporting and optimization, and write the core communications—from website and product messaging to newsletters and sales collateral—while partnering closely with leadership and creative teams to strengthen brand equity.…I’m Amanda Maitland, a Senior Marketing & Brand Strategist based in Edmonton, with 8+ years of experience building brands and leading integrated marketing strategies that drive measurable growth. I specialize in brand development, creative direction, communications, social media strategy, and campaign planning—connecting business goals with meaningful customer experiences across B2B, B2C, CPG, nonprofit, and lifestyle brands. Most recently, I built the Haven Greens brand from the ground up, shaping positioning, messaging, tone of voice, and visual identity across every customer and retail touchpoint. I lead end-to-end integrated campaigns (social, paid ads, email, website, PR, partnerships, and experiential), oversee performance reporting and optimization, and write the core communications—from website and product messaging to newsletters and sales collateral—while partnering closely with leadership and creative teams to strengthen brand equity.

Available to hire

I’m Amanda Maitland, a Senior Marketing & Brand Strategist based in Edmonton, with 8+ years of experience building brands and leading integrated marketing strategies that drive measurable growth. I specialize in brand development, creative direction, communications, social media strategy, and campaign planning—connecting business goals with meaningful customer experiences across B2B, B2C, CPG, nonprofit, and lifestyle brands.

Most recently, I built the Haven Greens brand from the ground up, shaping positioning, messaging, tone of voice, and visual identity across every customer and retail touchpoint. I lead end-to-end integrated campaigns (social, paid ads, email, website, PR, partnerships, and experiential), oversee performance reporting and optimization, and write the core communications—from website and product messaging to newsletters and sales collateral—while partnering closely with leadership and creative teams to strengthen brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand & Content Manager at Haven Greens

January 1, 2025 - Present

Built the Haven Greens brand from the ground up, establishing brand strategy, positioning, messaging, tone of voice, and visual identity across customer and retail touchpoints. Owned the marketing function and led integrated B2B and B2C marketing strategies supporting brand awareness, retail growth, customer acquisition, and industry engagement. Provided creative direction across campaigns, lifestyle photography, video production, packaging design, print collateral, digital assets, and branded materials. Developed annual marketing calendars and executed integrated campaigns for product launches, seasonal initiatives, partnerships, and business objectives. Managed social media strategy, editorial planning, community engagement, influencer partnerships, and campaign reporting. Wrote brand communications including website copy, product messaging, newsletters, advertising copy, social content, sales collateral, and industry communications. Managed PR agency relationships, coordinated media

Marketing and Communications Manager at FACE (Federations of African Canadian Economies)

June 1, 2023 - Present

Design and implement culturally relevant programs aligned with organizational objectives, addressing the unique needs of the Black community and ensuring impactful service delivery. Cultivate and manage relationships with government agencies, grassroots organizations, and corporate partners to establish collaborative goals that enhance program effectiveness. Lead and mentor diverse teams, fostering an inclusive environment aligned with strategic objectives. Oversee all marketing department reporting to ensure timely completion of communications and initiatives. Craft engaging narratives that highlight program successes and the experiences of Black entrepreneurs, communicating mission and impact to diverse audiences. Utilize analytics and performance metrics to inform strategic planning, optimizing program effectiveness and stakeholder engagement.

B at Federation of African Canadian Economies (FACE)

May 31, 2023 - Present

Design and implement programs that are culturally relevant and align with organizational objectives, effectively addressing the unique needs of the Black community and ensuring impactful service delivery.

Marketing & Communications Manager (Contractor) at Federation of African Canadian Economics (FACE)

January 1, 2022 - January 1, 2025

Led national marketing and communications strategies for Canada’s Black-led economic development organization. Directed external communications to ensure consistent messaging across media relations, executive communications, government stakeholders, funding partners, and program participants. Managed and mentored a national outreach team of five, providing strategic leadership and campaign oversight. Developed integrated marketing campaigns supporting entrepreneurship, funding programs, national initiatives, and strategic partnerships. Provided creative direction for campaigns, events, presentations, and promotional materials. Wrote executive communications, speeches, newsletters, grant materials, reports, website content, and marketing copy. Managed website strategy, digital communications, campaign reporting, and stakeholder engagement, and planned/promoted national events including support for the TD Propelling Entrepreneurship Program rollout.

Creative Director | Campaign Consultant at Godly LLC (God Loves You)

August 1, 2021 - Present

Lead creative direction, craft compelling campaign concepts and present mood boards; curate and design campaign assets; hire and scout talent; shape brand voice and messaging; oversee brand updates and internal copywriting; drive cohesive brand storytelling across channels.

Creative Director at God Loves You LLC

August 1, 2021 - Present

Provide strategic creative direction and campaign concepts for brand initiatives, designing cohesive visuals and messaging across channels. Lead brand visuals, curate photo shoots, manage talent and internal teams, maintain brand identity and tone, and communicate a compelling brand narrative to stakeholders. Oversee brand voice updates and internal copywriting, while ensuring alignment with overarching objectives and maximizing impact.

Creative Director & Brand Marketing Strategist at Elle & Co.

January 1, 2019 - Present

Lead brand strategy, marketing, and creative direction for clients across CPG, retail, nonprofit, lifestyle, and service-based industries. Build brands from concept to market through positioning, messaging, visual identity development, and go-to-market strategies. Lead creative direction for commercial campaigns, lifestyle photography, product launches, social campaigns, and branded content. Plan and manage end-to-end productions, overseeing creative concepts, budgets, schedules, photographers, videographers, stylists, models, locations, and vendors. Recruit, manage, and mentor multidisciplinary creative teams to deliver integrated campaigns. Design brand identity systems, packaging, presentations, media kits, sales collateral, and marketing assets. Develop social media strategies and content ecosystems to strengthen engagement and brand growth, and advise founders/executive teams on brand positioning, marketing strategy, communications, and long-term business growth.

Founder & Head of Branding and Marketing at Elevate Management INC

January 1, 2019 - Present

Provide strategic branding, marketing, and creative leadership; develop brand assets; manage campaigns; foster client growth and community impact; lead diverse teams; oversee internal systems and processes; elevating brand narratives.

Founder & Head of Branding & Marketing at Elevate Management INC

December 31, 2018 - Present

Founded and lead branding and marketing consultancy, delivering strategic guidance to CEOs on campaigns, leveraging creative expertise to align initiatives with brand vision and objectives. Responsibilities include directing creative direction, developing campaign concepts, and presenting boards for stakeholder approval; curating ad graphics to ensure brand identity and messaging coherence; recruiting and mentoring talent to foster collaboration; overseeing content and media planning to ensure timely delivery; crafting engaging narratives that highlight Black entrepreneurs and drive impact; applying analytics and performance metrics to inform planning and optimize outcomes; updating brand voice and internal copy; building and maintaining an internal master plan and streamlined processes across teams.