Next availability:
August 1, 2026
Results-oriented Media Planner at Publicis Groupe with nearly three years of experience supporting high profile, global brands across Media & Entertainment and Luxury Tourism & Hospitality. Seeking to leverage deep platform expertise (Meta, Google Ads, DV360) to drive high-impact advertiser growth and portfolio expansion.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Beginner
Indonesian
Beginner
Work Experience
Media Planner at Publicis Groupe
May 1, 2025 - PresentMedia Executive at Publicis Groupe
June 27, 2024 - PresentPromoted to Media Planner
Media Planner (Market Lead: MY, PH) at Publicis Groupe
May 1, 2023 - PresentPlanned, executed and oversaw multi-market digital campaigns across Malaysia and the Philippines, exceeding ticket sales KPIs and contributing to market progression. Managed performance planning and optimization across Meta, TikTok and other programmatic channels, ensuring KPI delivery across five markets. Coordinated and executed multi-market Digital Out-of-Home (DOOH) initiatives with regional stakeholders to align with market-specific objectives and timelines. Produced weekly performance reporting and POD decks with actionable insights and recommendations for media investment optimization. Led a team of five offshore members to ensure smooth day-to-day campaign delivery and reporting; collaborated with clients and internal stakeholders to align media strategy with brand vision, and supported the successful launch of Disney Cruise Line in 2024 across multiple markets.
Media Intern at Publicis Groupe
May 1, 2023 - December 31, 2023Hands-on experience with paid media platforms, reach planners, local DOOH, etc.
Media Executive (Market Lead: SG, PH) at Publicis Groupe
February 1, 2023 - December 31, 2023Supported media planning and execution for Disney+ and Disney Studio campaigns, including high-profile show content and large-scale setups. Assisted with comprehensive EOC reports and POD decks, providing insights into campaign performance. Collaborated closely with Disney teams to ensure media strategies aligned to brand objectives and preferences, supporting campaign launch execution and optimization.
Education
Bachelor of Science in Digital Communications & Integrated Media at Singapore Institute of Technology
August 2, 2021 - April 5, 2024Bachelor of Science (Digital Communications & Integrated Media) with Honors (with Merit) at Singapore Institute of Technology
January 1, 2021 - January 1, 2024Qualifications
Google Ads Video Professional Certification
May 1, 2026 - May 31, 2027Google Ads Search Professional Certification
September 1, 2025 - September 30, 2026TikTok Media Buying Certification
May 1, 2025 - May 31, 2027TikTok Media Buying (Certified)
January 11, 2030 - July 13, 2026Google Ads Search (Professional) (Certified)
January 11, 2030 - July 13, 2026Google Ads Video (Professional) (Certified)
January 11, 2030 - July 13, 2026Industry Experience
Media & Entertainment, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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