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Hi, I'm Amanda Peña. I'm a Digital Marketing Specialist with over 9 years of experience delivering ROI-focused campaigns across eCommerce, Paid Media, and Digital Platforms for local and international brands. My work centers on the end-to-end implementation, execution, and delivery of marketing campaigns, always with a focus on ROI, budget management, and metrics analysis. I’ve collaborated with international brands like LATAM Airlines, Samsung, Amazon Prime Video, PepsiCo, and Unilever, and I enjoy turning data into actionable insights that guide strategy and cross-functional collaboration.…Hi, I'm Amanda Peña. I'm a Digital Marketing Specialist with over 9 years of experience delivering ROI-focused campaigns across eCommerce, Paid Media, and Digital Platforms for local and international brands. My work centers on the end-to-end implementation, execution, and delivery of marketing campaigns, always with a focus on ROI, budget management, and metrics analysis. I’ve collaborated with international brands like LATAM Airlines, Samsung, Amazon Prime Video, PepsiCo, and Unilever, and I enjoy turning data into actionable insights that guide strategy and cross-functional collaboration.

Amanda Peña

Digital Marketer, Marketing Analyst, Marketing Consultant, +2

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Hi, I'm Amanda Peña. I'm a Digital Marketing Specialist with over 9 years of experience delivering ROI-focused campaigns across eCommerce, Paid Media, and Digital Platforms for local and international brands. My work centers on the end-to-end implementation, execution, and delivery of marketing campaigns, always with a focus on ROI, budget management, and metrics analysis. I’ve collaborated with international brands like LATAM Airlines, Samsung, Amazon Prime Video, PepsiCo, and Unilever, and I enjoy turning data into actionable insights that guide strategy and cross-functional collaboration.…Hi, I'm Amanda Peña. I'm a Digital Marketing Specialist with over 9 years of experience delivering ROI-focused campaigns across eCommerce, Paid Media, and Digital Platforms for local and international brands. My work centers on the end-to-end implementation, execution, and delivery of marketing campaigns, always with a focus on ROI, budget management, and metrics analysis. I’ve collaborated with international brands like LATAM Airlines, Samsung, Amazon Prime Video, PepsiCo, and Unilever, and I enjoy turning data into actionable insights that guide strategy and cross-functional collaboration.

Available to hire

Hi, I’m Amanda Peña. I’m a Digital Marketing Specialist with over 9 years of experience delivering ROI-focused campaigns across eCommerce, Paid Media, and Digital Platforms for local and international brands.

My work centers on the end-to-end implementation, execution, and delivery of marketing campaigns, always with a focus on ROI, budget management, and metrics analysis. I’ve collaborated with international brands like LATAM Airlines, Samsung, Amazon Prime Video, PepsiCo, and Unilever, and I enjoy turning data into actionable insights that guide strategy and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Paid Media & Email Marketing Specialist at EnDigital Consultancy

April 1, 2024 - Present

Managed and optimized multi-channel paid media campaigns across Google Ads, Meta Ads, and TikTok focused on conversion and brand awareness. Developed and executed data-driven SEM and social media advertising strategies for clients across industries, scaling performance across markets. Analyzed and reported key campaign metrics with actionable insights. Designed and implemented email marketing campaigns and workflows in Klaviyo for multiple countries.

Performance Specialist at PHD Media

January 1, 2022 - February 1, 2024

Planned and executed digital media campaigns on Facebook BM, Google Ads, Microsoft Ads, and TikTok. Defined SEM strategy and guidelines to standardize 12 European markets according to client performance goals. Reported main campaigns with insights and learnings. Created and managed experiments and AB testing for new user acquisition.

Senior Account Manager – Twitter at IMS Corporate

July 1, 2019 - May 1, 2021

Partnered with Sales Executives and Brand Strategists to ensure successful implementation, execution, and delivery of all marketing campaigns. Proactively addressed campaign issues and provided quantitative and qualitative analysis on performance, KPIs, and key highlights. Ensured the client budget was fully delivered and advised on potential budget increases for future campaigns.

Performance Analyst – LATAM Airlines at IPG Mediabrands

July 1, 2017 - June 1, 2019

Responsible for eCommerce campaigns, reports, and ROI-focused optimization. Built proper SEM structures for campaigns, managed eCommerce reporting and advanced Google Analytics for conversions, market research, and A/B testing strategies. Developed and sent Web Analytics reports via Supermetrics. Client-facing and presenting highlights and opportunities; trained new team members.

Performance Coordinator at IPG Mediabrands

January 1, 2017 - July 1, 2017

Campaign coordination with creative agencies. Implemented and optimized campaigns, performed daily conversion checks to improve performance, projected KPIs, and built Google Search structures and metrics reports.

Digital Marketing Assistant at In Medios Boutique Agency

December 1, 2015 - January 1, 2017

Implemented Facebook, Google, and Twitter campaigns. Created campaign reports with highlights and recommendations. Managed UTM tagging and coordinated marketing media with third-party agencies.