Amanda Peña

Managed and optimized multi-channel paid media campaigns across Google Ads, Meta Ads, and TikTok focused on conversion and brand awareness. Developed and executed data-driven SEM and social media advertising strategies for clients across industries, scaling performance across markets. Analyzed and reported key campaign metrics with actionable insights. Designed and implemented email marketing campaigns and workflows in Klaviyo for multiple countries.

Planned and executed digital media campaigns on Facebook BM, Google Ads, Microsoft Ads, and TikTok. Defined SEM strategy and guidelines to standardize 12 European markets according to client performance goals. Reported main campaigns with insights and learnings. Created and managed experiments and AB testing for new user acquisition.

Partnered with Sales Executives and Brand Strategists to ensure successful implementation, execution, and delivery of all marketing campaigns. Proactively addressed campaign issues and provided quantitative and qualitative analysis on performance, KPIs, and key highlights. Ensured the client budget was fully delivered and advised on potential budget increases for future campaigns.