Amanda Keay

Product/Service Designer at ClearMatch Talent

- Designed and launched V1 of an AI-powered recruitment relationship management tool, applying Generative AI (GenAI) and Large Language Models (LLMs) to analyze market data and automate candidate engagement - Partnered with the CTO and engineering team to translate business requirements into technical specifications and design deliverables - Conducted competitive analysis, user journey mapping, and prototyping, ensuring product-market fit - Developed scalable design systems and managed the full development lifecycle through GitHub workflows

UX Designer at Haven

Led complete UX redesign of a digital matching platform, conducting in-depth user research with 10+ participants through interviews and usability testing. Established design direction during planning phases, analyzing user needs and translating research insights into comprehensive design solutions. Delivered accessibility-focused design improvements achieving a 75% reduction in user friction using user-centered design principles. Presented design concepts weekly and collaborated effectively with development teams to ensure successful implementation.

UX/UI Design Freelancer at Beauty and Aesthetics Client

Led end-to-end website redesign for an aesthetics business, increasing consultation bookings by 50% through user research with 5 potential clients and implementing 3 key conversion funnel improvements. Designed a scalable design system ensuring brand consistency while streamlining the booking experience.

Creator & Educator at Mandie Keay Art

Designed and launched an end-to-end online education platform reaching 3K+ learners through multichannel approaches including Teachable courses and YouTube tutorials with 190K+ views. Conducted user research through feedback analysis and engagement metrics to iterate on curriculum design, achieving a 98% positive feedback rate and building a sustainable business with 27K average video views.

Co-Founder, Operations & Creative Director at Evolution Learning Academy

Co-founded and scaled a tutoring company serving 500+ students, designing flagship mentorship programs focused on financial literacy and career readiness that helped 50+ students improve academic and financial planning outcomes. Led all business operations including financial planning, budgeting, and managing a team of 12 tutors, while conducting user research and focus groups to iterate on curriculum based on student and parent needs.

Finance Leadership - CPA at Imperial Oil (ExxonMobil), Cadreon (IPG), and additional enterprises

Led financial operations across oil & gas and AdTech industries, managing complex data systems, regulatory compliance, and cross-functional stakeholder relationships. Implemented process improvements and collaborated with technical teams to translate financial requirements into business intelligence, strengthening internal controls and improving user experience for internal stakeholders.

UX/UI Designer at Prototyp3

- Designed end-to-end student dashboard flows (onboarding, active projects, post-cohort experience) for EdTech platform serving 100+ college students across live cohorts - Collaborated with cross-functional team of designers and developers to ship high-fidelity screens from wireframe to production using existing design system - Led design reviews and stakeholder presentations to align product vision, balancing founder direction with technical constraints and user needs - Established dev handoff processes and documentation standards for seamless implementation of account creation, settings, and project management interfaces

Product Designer (Volunteer) at EdTech Platform

Designed end-to-end student dashboard flows (onboarding, active projects, post-cohort experience) for EdTech platform serving 100+ college students across live cohorts. Collaborated with a cross-functional team of designers and developers to ship high-fidelity screens from wireframes to production. Created and maintained a scalable, responsive design system. Led design reviews and stakeholder presentations to align product vision while balancing founder direction with technical constraints and user needs.

Product Designer at CLEAR MATCH TALENT

Designed a priority-matrix algorithm by calculating engagement scores and alert criticality, testing logic across 6 candidate profile types to ensure scalable AI decision-making. Led testing of GenAI and LLMs to analyze and automate candidate engagement, pivoting the product roadmap and saving 3 months of development time. Transcribed and prioritized business requirements to product features via CTO-founder collaboration. Completed user flows, journey mapping, and prototyping, ensuring stakeholder alignment.

Product Designer at HAVEN

Led UX redesign of a refugee-platform matching system, improving onboarding and connection flows. Conducted user research and usability testing with 10 participants, identifying key friction points. Improved time-to-connection by 75% through journey mapping and alignment of business/user goals. Delivered high-fidelity prototypes and follow-up work on program optimization.

UX/UI Designer Freelancer at Beauty and Aesthetics Client

Executed mobile-first redesign with a cohesive UI component library and design system. Increased conversion rates and booking requests through UX improvements. Delivered a style guide and reusable components for ongoing development.

Creator & Educator at Mandie Keay Art

Built an online education platform reaching 3,000+ learners through Teachable courses and YouTube tutorials (190K+ views). Applied UX design, content strategy, and user journey optimization to improve learner engagement. Achieved 98% positive learner feedback with 27K average video views.

Finance - Financial Planning & Analysis at Imperial Oil (Exxon Mobil), IPG Media Brands + other oil & gas enterprises

Partnered with product and engineering teams to guide business strategy and financial decisions. Improved efficiency by streamlining financial reporting systems and data processes. Delivered data analysis and executive reports with rapid turnaround to support C-suite decision-making. Led financial planning, compliance, and analysis across multiple business units.