Available to hire
I am a results-driven marketing professional with a master’s degree in digital marketing and over five years of experience delivering integrated marketing campaigns across digital, social media, content, media planning and brand marketing.
I have worked with SMEs and globally recognised brands including Aviva, Nando’s, Max Factor, Gucci and Marc Jacobs. I am skilled in campaign planning, audience targeting, content creation, performance analysis, stakeholder management, and cross-functional collaboration. I am passionate about creating engaging customer experiences and delivering measurable business growth through innovative marketing strategies.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Panjabi, Punjabi
Fluent
Hindi
Advanced
Gujarati
Advanced
English
Fluent
Work Experience
Marketing Lead at Leicester Bhangra Classes Limited
January 1, 2021 - PresentLed the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Established positioning, identified target audiences, and developed marketing plans with specific objectives across different channels and segments. Analysed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Created, maintained, and conducted analytics reporting across multiple platforms and extracted key insights for future campaign development, complete with formal proposals and recommendations on tactics.
AV Investment Executive at Zenith ROI
January 1, 2022 - January 1, 2024AV Investment Executive representing brands like Max Factor, Aviva and Nando’s. Built strong relationships with key AV suppliers including Google and all major broadcasters for BVOD and 3rd parties with a strong video offering. Increased confidence in audience-based planning and implementation of digital video campaigns and how they fit into the wider AV strategy. Collaborated with other investment and planning teams to create thrilling and inspired plans for clients.
Sales Assistant / Technology Product Consultant at Dixons Carphone Warehouse
January 1, 2019 - January 1, 2026Networking and negotiating with potential clients about their orders and upselling product add-ons to increase department product profit. Devising new sales and marketing strategies for new product to achieve personal KPI. My personal reviews reflect excellent and clear communication in a team.
Digital Marketing Assistant / Receptionist at UG - Unity Group
January 1, 2019 - January 1, 2020A digital marketer for a Midlands leading media company, providing services like videography, photography, and wedding planning. Rebranded the company’s social media using SOSTAC. Delivered an innovative social media campaign, which increased interactions on the platform by 25% in 6 months. Managed the company’s equipment like drones, DSLR cameras & gimbals. Enhanced business development by regularly organising and attending informal networking events with the wider wedding industry to promote the company’s services.
Crew Trainer at McDonald's
January 1, 2017 - January 1, 2019A crew trainer leading colleagues to enhance their careers while servicing in a busy high-street restaurant. Utilised abilities to make decisions under high-pressure environment. Effective interpersonal skills enabled me to develop a strong relationship with my team and adapt mentoring to different learning styles, building teamwork. Delivered excellent customer service.
Digital Marketing Assistant at Unity Group
January 1, 2019 - January 1, 2020Supported marketing activities for a leading Midlands media and events company. Rebranded social media channels using the SOSTAC planning framework. Created engaging content across social media platforms. Assisted with event promotion, networking and business development activities. Managed digital assets and marketing equipment.
Sales Consultant at Currys / Carphone Warehouse
January 1, 2019 - PresentAdvised customers on technology products and services. Consistently achieved sales and customer service targets. Supported promotional activities and product launches. Built strong customer relationships through effective communication and problem-solving.
Education
Master's in Digital Marketing at Nottingham Trent University
January 1, 2022 - May 6, 2026BA in Media Studies with Pathways at Nottingham Trent University
January 11, 2030 - August 1, 2020A Levels at Gateway Sixth Form College
January 11, 2030 - July 1, 2017GCSE at Judgemeadow College
January 11, 2030 - August 1, 2015Master's Degree in Digital Marketing at Nottingham Trent University
January 11, 2030 - January 1, 2022BA (Hons) Media Studies at Nottingham Trent University
January 11, 2030 - January 1, 2020A Levels at Gateway Sixth Form College
January 11, 2030 - June 4, 2026Qualifications
Google Ads Certification
February 1, 2021 - May 6, 2026CIM
February 1, 2021 - May 6, 2026Google Analytics Beginner
December 1, 2020 - May 6, 2026Level 3 Health and Safety
February 1, 2020 - May 6, 2026National Citizen Service
August 1, 2015 - May 6, 2026CIM Qualification
January 11, 2030 - June 4, 2026Google Ads Certification
January 11, 2030 - June 4, 2026Google Analytics Certification
January 11, 2030 - June 4, 2026Level 3 Health & Safety
January 11, 2030 - June 4, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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