Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
Work Experience
Volunteer Digital Marketing Specialist at Veggie Fest Chicago
March 1, 2024 - PresentManaged digital marketing for Veggie Fest, creating and executing event campaigns, content calendars and promotional materials to increase awareness and attendance.
Social Media Manager at O N/C? (listed as: Social Media Manager/ PATH SEEKER S)
October 1, 2023 - PresentDeveloped organic social media strategies and campaigns for 10+ industries to drive awareness, engagement, and growth. Managed content calendars using audience insights, trends, and platform algorithms for Instagram, TikTok, and LinkedIn. Created Reels, short-form videos, carousels, and posts with optimized captions and hashtags to improve reach and conversions. Researched trends, competitors, and algorithm updates to keep content competitive. Analyzed performance using Meta Business Suite; ran A/B tests and optimized for better engagement, followers, and ROI. Handled community management including daily comments, DMs, and inquiries while building an authentic audience. Led on-site shoots, collaborated with influencers, and served as an on-camera brand representative. Led hiring, onboarding, and training of social media interns, mentoring them in content creation, strategy, platform tools, and brand communication.
Social Media Manager at PATHSEEKERS
October 1, 2023 - PresentDeveloped organic social media strategies and campaigns for 10+ industries to drive awareness, engagement, and growth. Managed content calendars using audience insights, trends, and algorithm updates across Instagram, TikTok, and LinkedIn. Created Reels, short videos, carousels, and posts with optimized captions and hashtags to boost reach and conversions. Researched trends, competitors, and algorithm updates to keep content competitive. Analyzed performance metrics using Meta Business Suite, including A/B tests and optimization for better engagement, followers, and ROI. Handled community management including daily comments, DMs, and inquiries, supporting authentic audience engagement. Led on-site shoots, collaborated with influencers, and served as an on-camera brand representative. Led hiring, onboarding, and training of social media interns, mentoring them in content creation, social media strategy, platform tools, and brand communication.
Social Media Manager at Path Seekers
October 1, 2023 - PresentDeveloped organic social media strategies for 10+ industries to drive awareness, engagement and growth. Managed content calendars based on audience insights, trends and algorithms for Instagram, TikTok and LinkedIn. Created reels, short videos, carousels and posts with optimized captions and hashtags to boost reach and conversions. Analyzed metrics with Meta Business Suite; conducted A/B tests and optimization for engagement, followers and ROI. Led community management: daily comments, DMs, inquiries and authentic audience building. Led on-site shoots and collaborated with influencers; served as on-camera brand representative. Led hiring, onboarding, and training of social media interns in content creation, social media strategy, platform tools and brand communications.
Bilingual Customer Experience Specialist at Air Canada
July 1, 2022 - December 31, 2023Delivered customer service in English, Hindi and Punjabi during check-in and boarding, collaborating with airport staff to ensure smooth operations during peak periods.
Freelance Social Media Strategist / Self Employed at Self-Employed
June 1, 2022 - December 20, 2023Developed social media strategies for small businesses and local brands. Created digital campaigns and social media content to improve brand visibility. Helped businesses strengthen brand storytelling and audience engagement.
Social Media Strategist at Self-Employed (Freelance)
June 1, 2022 - December 31, 2023Developed social media strategies for small businesses and local brands. Created digital campaigns and social media content to improve brand visibility. Helped with storytelling and audience engagement; led hiring/onboarding and training of social media interns; mentored them in content creation, social media strategy, platform tools, and brand communication.
Freelance Social Media Strategist
March 1, 2022 - December 31, 2023Developed social media strategies for small businesses and local brands. Created digital campaigns and social media content to improve brand visibility. Supported businesses with brand storytelling and audience engagement.
Quality Assurance Specialist / L X T / MIS SISSAU G A at Unspecified (listed as: QA Specialist)
October 1, 2021 - July 20, 2022Analyzed large data sets to validate accuracy and completeness for global AI training and marketing projects. Conducted data validation and audits to ensure high data quality for reporting and analysis. Worked with cross-functional teams to maintain data integrity and meet project deadlines.
Quality Assurance Specialist at LXT/ MISSINGSAUGA (company/location not clearly specified)
October 1, 2021 - July 31, 2022Analyzed large data sets to validate accuracy and completeness for global AI training and marketing projects. Conducted data validation and audits to ensure high data quality for reporting and analysis. Worked with cross-functional teams to maintain data integrity and meet project deadlines.
Quality Assurance Specialist at LXT, Mississauga
October 1, 2021 - July 1, 2022Analyzed large data sets to validate accuracy and completeness for global AI training and marketing projects. Conducted data validation and audits to ensure high data quality for reporting and analysis. Worked with cross-functional teams to maintain strict data integrity and meet project deadlines.
Freelance Social Media Strategist at Self-Employed
October 1, 2021 - July 1, 2022Developed social media strategies for 10+ industries to drive awareness, engagement and growth. Created digital campaigns and social media content to improve brand visibility. Helped businesses strengthen brand storytelling and audience engagement.
Quality Assurance Specialist at LXT
October 1, 2021 - July 31, 2022Analyzed large data sets to validate accuracy and completeness for global AI training and marketing projects. Conducted data validation and audits to ensure high data quality for reporting and analysis. Worked with cross-functional teams to maintain strict data integrity and meet project deadlines.
Education
Graduate Certificate Business Analytics at Seneca College
January 11, 2030 - March 10, 2026Graduate Certificate Marketing Management at Centennial College
January 11, 2030 - March 10, 2026Bachelor’s in Computer Science & Engineering at DAV University, India
January 11, 2030 - March 10, 2026 at Seneca College, Ontario, Canada
January 11, 2030 - March 23, 2026 at Centennial College, Ontario, Canada
January 11, 2030 - March 23, 2026Graduate Certificate in Business Analytics at DAV University, India
January 11, 2030 - March 23, 2026Graduate Certificate at Seneca College
January 1, 2020 - August 21, 2026Graduate Certificate at Centennial College
January 1, 2020 - August 21, 2026Graduate Certificate at DAV University
January 1, 2020 - August 21, 2026Bachelor’s at AMN/AMTI? (School not specified in text)
January 1, 2020 - August 21, 2026Graduate Certificate at Seneca College, ON
January 11, 2030 - August 21, 2026Graduate Certificate at Centennial College, ON
January 11, 2030 - August 21, 2026Graduate Certificate at DAV University, India
January 11, 2030 - August 21, 2026Graduate Certificate at Centennial College, ON (as stated: Marketin g Management)
January 11, 2030 - August 21, 2026Bachelor’s Degree at AM A N PR E E T K A U R (listed as institution: AM AN PR EET K A U R text present; degree inferred as stated: Computer Science & Engineering)
January 11, 2030 - August 21, 2026Qualifications
Graduate Certificate in Business Analytics
January 11, 2030 - March 10, 2026Graduate Certificate in Marketing Management
January 11, 2030 - March 10, 2026Business Analytics (Graduate Certificate)
January 1, 2020 - August 21, 2026Marketing Management (Graduate Certificate)
January 1, 2020 - August 21, 2026Graduate Certificate (as stated: Business Analytics)
January 11, 2030 - August 21, 2026Graduate Certificate (as stated: Marketing Management)
January 11, 2030 - August 21, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Non-Profit Organization, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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