Hi, I’m Ammar Latif, a performance-focused digital marketing specialist with 2+ years of hands-on experience managing Meta Ads, LinkedIn Marketing, and Google Ads campaigns for educational institutions, tech companies, and service businesses. I consistently deliver results 15-20% above industry benchmarks, with verified campaign data such as 85,297+ reach, 140,674+ impressions, and CPM as low as Rs. 8.02. As a NAVTTC-certified trainer, I craft AI-powered campaign strategies, precise audience targeting, lead generation, and full-funnel performance marketing. I’ve trained 30+ students in data-driven Meta Ads, Google Ads, and LinkedIn campaign management, and I actively manage 4+ Facebook Pages with ongoing campaigns.…

Ammar Latif

Hi, I’m Ammar Latif, a performance-focused digital marketing specialist with 2+ years of hands-on experience managing Meta Ads, LinkedIn Marketing, and Google Ads campaigns for educational institutions, tech companies, and service businesses. I consistently deliver results 15-20% above industry benchmarks, with verified campaign data such as 85,297+ reach, 140,674+ impressions, and CPM as low as Rs. 8.02. As a NAVTTC-certified trainer, I craft AI-powered campaign strategies, precise audience targeting, lead generation, and full-funnel performance marketing. I’ve trained 30+ students in data-driven Meta Ads, Google Ads, and LinkedIn campaign management, and I actively manage 4+ Facebook Pages with ongoing campaigns.…

Available to hire

Hi, I’m Ammar Latif, a performance-focused digital marketing specialist with 2+ years of hands-on experience managing Meta Ads, LinkedIn Marketing, and Google Ads campaigns for educational institutions, tech companies, and service businesses. I consistently deliver results 15-20% above industry benchmarks, with verified campaign data such as 85,297+ reach, 140,674+ impressions, and CPM as low as Rs. 8.02.

As a NAVTTC-certified trainer, I craft AI-powered campaign strategies, precise audience targeting, lead generation, and full-funnel performance marketing. I’ve trained 30+ students in data-driven Meta Ads, Google Ads, and LinkedIn campaign management, and I actively manage 4+ Facebook Pages with ongoing campaigns.

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Skills

Experience Level

Google Ads
Expert
Facebook Ads
Expert
Copywriting
Expert
SEO
Expert
Branding
Expert
Canva
Expert
Instagram
Expert
ChatGPT
Intermediate
Data Visualization
Intermediate
GA4
Intermediate

Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Digital Marketing Trainer (NAVTTC) at Allama Iqbal College, Bahawalpur
April 1, 2025 - Present
Designed and delivered comprehensive digital marketing courses covering Meta Ads, Google Ads, LinkedIn, Canva, YouTube Marketing, and Advanced SEO. Trained 30+ students in data-driven, multi-platform campaign management, guiding them to execute real campaigns achieving 10%+ ROAS. Integrated AI (ChatGPT) into the curriculum for ad copywriting and strategy development.
Digital Marketing Trainer at Allama Iqbal College
April 1, 2025 - Present
Designed and delivered comprehensive Digital Marketing courses (Meta Ads, Google Ads, LinkedIn/Twitter optimization, Canva for ad creatives, YouTube marketing, Advanced SEO) and mentored students in implementing real campaigns, achieving ROAS improvements and practical skill development. Integrated AI-assisted tools (e.g., ChatGPT) for ad copy and strategy development.
Digital Marketer at Xtreeme Tech Institute, Bahawalpur
March 1, 2025 - March 1, 2026
Generated qualified B2B leads via LinkedIn Sales Navigator and outreach campaigns. Ran Meta Messaging conversion campaign generating 203 conversations at Rs. 18.10 cost-per-result (20,256 impressions). Managed LinkedIn company page, published high-engagement content, and maintained content calendars for Twitter/X.
Digital Marketer at Muslim Group of Schools, Bahawalpur
October 1, 2024 - Present
Developed multi-channel digital marketing campaigns to increase brand awareness and engagement. Created social media content, conducted A/B testing to improve conversions and user experience; grew followers and engagement.
Digital Marketer at Muslim Group Of Schools Bahawalpur
October 1, 2024 - Present
Developed multi-channel digital marketing campaigns to boost brand awareness and engagement; created social media content and executed A/B tests to improve conversions and user experience; stayed updated with industry trends and tools to enhance campaign effectiveness.
Digital Marketer (Internship) at Royal On Tech, Lahore
July 1, 2024 - September 1, 2024
Managed the company's LinkedIn page, published high-engagement posts and generated B2B leads through targeted outreach. Executed data-driven Twitter/X campaigns to grow followers and engagement.
Performance Marketing Strategist at Allama Iqbal College, Bahawalpur
May 1, 2024 - Present
Led performance marketing initiatives across Google Ads (Smart Bidding, DSA) and Meta platforms; implemented AI-powered optimizations and automated scripts; managed 5,000+ PKR monthly ad budgets; achieved 20% lower CPA than benchmarks; conducted data-driven analysis to optimize audience targeting and creative performance; scaled successful ad sets by 150% while maintaining cost efficiency.

Education

Master of Science at The Islami University Of Bahawalpur, Bahawalpur
January 1, 2024 - June 19, 2026
BS (Hons) Physics at The Islamia University of Bahawalpur
January 1, 2020 - January 1, 2024
Digital Marketing Course at Azad Chai Wala Institute Lahore Campus
May 1, 2024 - July 1, 2024
BS (Hons) Physics at The Islamia University of Bahawalpur
January 1, 2020 - January 1, 2024

Qualifications

Master of Science
January 1, 2024 - June 19, 2026
BS (Hons) Physics
January 1, 2020 - January 1, 2024
Digital Marketing Certification
May 1, 2024 - July 1, 2024
Digital Marketing Certificate
August 1, 2024 - June 26, 2026
NAVTTC Certified Trainer
April 1, 2025 - June 26, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail
    Project 1: Allama Iqbal College

    Client
    Allama Iqbal College, Bahawalpur

    Role
    Performance Marketing Specialist

    Project Overview

    I planned and executed a Meta (Facebook & Instagram) Brand Awareness campaign to increase the online visibility of Allama Iqbal College during the admissions season. The objective was to maximize reach while maintaining a low cost per thousand impressions (CPM).

    The campaign included audience research, creative testing, budget optimization, and continuous performance monitoring using Meta Ads Manager.