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I’m a performance-focused digital marketing specialist with hands-on experience in AI-assisted optimization, campaign strategy, and multi-channel growth. I blend technical know-how with clear, client-friendly communication to drive measurable results across campaigns and teams. My approach centers on data-driven audience insights, predictive budgeting, and continuous testing to scale impact while maintaining efficiency. I enjoy collaborating with design and content squads to craft compelling, conversion-focused narratives that resonate with target audiences and stakeholders.…I’m a performance-focused digital marketing specialist with hands-on experience in AI-assisted optimization, campaign strategy, and multi-channel growth. I blend technical know-how with clear, client-friendly communication to drive measurable results across campaigns and teams. My approach centers on data-driven audience insights, predictive budgeting, and continuous testing to scale impact while maintaining efficiency. I enjoy collaborating with design and content squads to craft compelling, conversion-focused narratives that resonate with target audiences and stakeholders.

Ammar Latif

Digital Marketer, Marketing Strategist, Growth Marketer, +5

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I’m a performance-focused digital marketing specialist with hands-on experience in AI-assisted optimization, campaign strategy, and multi-channel growth. I blend technical know-how with clear, client-friendly communication to drive measurable results across campaigns and teams. My approach centers on data-driven audience insights, predictive budgeting, and continuous testing to scale impact while maintaining efficiency. I enjoy collaborating with design and content squads to craft compelling, conversion-focused narratives that resonate with target audiences and stakeholders.…I’m a performance-focused digital marketing specialist with hands-on experience in AI-assisted optimization, campaign strategy, and multi-channel growth. I blend technical know-how with clear, client-friendly communication to drive measurable results across campaigns and teams. My approach centers on data-driven audience insights, predictive budgeting, and continuous testing to scale impact while maintaining efficiency. I enjoy collaborating with design and content squads to craft compelling, conversion-focused narratives that resonate with target audiences and stakeholders.

Available to hire

I’m a performance-focused digital marketing specialist with hands-on experience in AI-assisted optimization, campaign strategy, and multi-channel growth. I blend technical know-how with clear, client-friendly communication to drive measurable results across campaigns and teams.

My approach centers on data-driven audience insights, predictive budgeting, and continuous testing to scale impact while maintaining efficiency. I enjoy collaborating with design and content squads to craft compelling, conversion-focused narratives that resonate with target audiences and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Digital Marketing Trainer at Allama Iqbal College

April 1, 2025 - Present

Designed and delivered comprehensive Digital Marketing courses (Meta Ads, Google Ads, LinkedIn/Twitter optimization, Canva for ad creatives, YouTube marketing, Advanced SEO) and mentored students in implementing real campaigns, achieving ROAS improvements and practical skill development. Integrated AI-assisted tools (e.g., ChatGPT) for ad copy and strategy development.

Performance Marketing Strategist at Allama Iqbal College, Bahawalpur

May 1, 2024 - Present

Led performance marketing initiatives across Google Ads (Smart Bidding, DSA) and Meta platforms; implemented AI-powered optimizations and automated scripts; managed 5,000+ PKR monthly ad budgets; achieved 20% lower CPA than benchmarks; conducted data-driven analysis to optimize audience targeting and creative performance; scaled successful ad sets by 150% while maintaining cost efficiency.

Digital Marketer at Muslim Group Of Schools Bahawalpur

October 1, 2024 - Present

Developed multi-channel digital marketing campaigns to boost brand awareness and engagement; created social media content and executed A/B tests to improve conversions and user experience; stayed updated with industry trends and tools to enhance campaign effectiveness.