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Analytical and commercially minded International Business graduate with first-class honours, experienced in improving digital performance, conducting research, and turning data into actionable insight for senior stakeholders. Strong communicator who can diagnose funnel issues, interpret performance data, and optimise workflows using GA4, Salesforce Marketing Cloud, and AI-assisted analysis. Keen to work closely alongside senior decision-makers to support strategy, research, and day-to-day execution in a fast-paced business environment.…Analytical and commercially minded International Business graduate with first-class honours, experienced in improving digital performance, conducting research, and turning data into actionable insight for senior stakeholders. Strong communicator who can diagnose funnel issues, interpret performance data, and optimise workflows using GA4, Salesforce Marketing Cloud, and AI-assisted analysis. Keen to work closely alongside senior decision-makers to support strategy, research, and day-to-day execution in a fast-paced business environment.

Amba Mehta

Digital Marketer, Marketing Analyst, Content Strategist, +2

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Analytical and commercially minded International Business graduate with first-class honours, experienced in improving digital performance, conducting research, and turning data into actionable insight for senior stakeholders. Strong communicator who can diagnose funnel issues, interpret performance data, and optimise workflows using GA4, Salesforce Marketing Cloud, and AI-assisted analysis. Keen to work closely alongside senior decision-makers to support strategy, research, and day-to-day execution in a fast-paced business environment.…Analytical and commercially minded International Business graduate with first-class honours, experienced in improving digital performance, conducting research, and turning data into actionable insight for senior stakeholders. Strong communicator who can diagnose funnel issues, interpret performance data, and optimise workflows using GA4, Salesforce Marketing Cloud, and AI-assisted analysis. Keen to work closely alongside senior decision-makers to support strategy, research, and day-to-day execution in a fast-paced business environment.

Available to hire

Analytical and commercially minded International Business graduate with first-class honours, experienced in improving digital performance, conducting research, and turning data into actionable insight for senior stakeholders. Strong communicator who can diagnose funnel issues, interpret performance data, and optimise workflows using GA4, Salesforce Marketing Cloud, and AI-assisted analysis. Keen to work closely alongside senior decision-makers to support strategy, research, and day-to-day execution in a fast-paced business environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Intern at Warner Bros. Discovery

July 1, 2024 - July 1, 2025

Created SEO-rich content and optimised website pages, driving significant increases in impressions and clicks to support audience growth and content discoverability. Streamlined content ideation, keyword research, and reporting workflows using AI LLMs (ChatGPT, Copilot), reducing manual analysis time and improving accuracy. Managed website content via Drupal and WordPress, aligning multiple teams’ strategic priorities while representing the brand. Produced monthly performance reports and presented weekly and annual insights to senior management, influencing content planning and strategy. Solely led Pinterest organic strategy, applying best practices and AI-assisted trend analysis to grow monthly viewers from ~200k to 10m+, strengthening long-term audience acquisition. Supported CRM/newsletter creation with Salesforce Marketing Cloud and collaborated on organic and paid campaign planning to ensure channel performance alignment. Handled purchase orders to maintain operational and finan

Student Ambassador at Loughborough Business School

September 1, 2023 - Present

Represented the university to prospective students and parents, providing detailed insights into the undergraduate programme while demonstrating strong communication, initiative, and adaptability.

Media Representative (Student Committee) at Student Committee

February 1, 2023 - February 1, 2024

Liaised with university-wide media teams and committee members to coordinate communication, resolve issues, and deliver hall-wide initiatives. Led digital content creation and scheduling for an influx of ~300 students, including social media campaigns, website updates, and timetable distribution, supported by AI tool use. Managed social media content across Instagram, TikTok, and WhatsApp to drive engagement and community building.

Senior Transitional Prefect at Rickmansworth School

September 1, 2021 - July 1, 2022

Supported new students, coordinated induction events, and represented the school, demonstrating leadership, communication, and organisational skills.

Hospitality Assistant at Moor Park Golf Club

August 1, 2021 - April 1, 2025

Provided professional hospitality service in varied settings, trained new staff, and developed interpersonal and leadership skills in a high-pressure environment.

Dance Teaching Assistant at Lorna Clark School of Dance

September 1, 2020 - July 1, 2022

Led and supported dance classes for ages 5–16, adapting to diverse needs while ensuring student success and maintaining safeguarding and administrative responsibilities.

Work Experience (SAP - shadowing multiple teams) at SAP

July 1, 2019 - July 1, 2019

Shadowed teams across a corporate environment to understand cross-functional workflows and structures. Delivered a summary presentation to senior staff to strengthen communication and confidence.