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I’m Amber Hsu, a brand designer and creative lead shaping emotionally-led brand worlds through strategy, storytelling, and experimental visual direction. With a decade of experience across culture-driven and DTC brands, I create identities and experiences designed to be felt. My approach combines intentional system thinking with elevated creative execution, building scalable brand ecosystems across identity, packaging, web, campaigns, and immersive experiences.…I’m Amber Hsu, a brand designer and creative lead shaping emotionally-led brand worlds through strategy, storytelling, and experimental visual direction. With a decade of experience across culture-driven and DTC brands, I create identities and experiences designed to be felt. My approach combines intentional system thinking with elevated creative execution, building scalable brand ecosystems across identity, packaging, web, campaigns, and immersive experiences.

Amber x Creative Junkie Brand Studio

PRO

Brand Designer, Art Director, Graphic Designer, +3

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I’m Amber Hsu, a brand designer and creative lead shaping emotionally-led brand worlds through strategy, storytelling, and experimental visual direction. With a decade of experience across culture-driven and DTC brands, I create identities and experiences designed to be felt. My approach combines intentional system thinking with elevated creative execution, building scalable brand ecosystems across identity, packaging, web, campaigns, and immersive experiences.…I’m Amber Hsu, a brand designer and creative lead shaping emotionally-led brand worlds through strategy, storytelling, and experimental visual direction. With a decade of experience across culture-driven and DTC brands, I create identities and experiences designed to be felt. My approach combines intentional system thinking with elevated creative execution, building scalable brand ecosystems across identity, packaging, web, campaigns, and immersive experiences.

Available to hire

Vancouver, Canada

I’m Amber Hsu, a brand designer and creative lead shaping emotionally-led brand worlds through strategy, storytelling, and experimental visual direction. With a decade of experience across culture-driven and DTC brands, I create identities and experiences designed to be felt.

My approach combines intentional system thinking with elevated creative execution, building scalable brand ecosystems across identity, packaging, web, campaigns, and immersive experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Creative Lead at Loblaw Companies Ltd.

May 1, 2021 - November 1, 2021

Led an in-house team delivering digital and social-first campaigns for Real Canadian Liquorstore (40+ Alberta locations); managed timelines and deliverables, collaborating with internal teams across creative, promotions, media, digital, and production; handled external client communications (e.g., The Weather Network); streamlined the creative process to optimize efficiency; art directed on-set photography aligning with the new brand identity.

Art Director at Smaller Agency

June 1, 2019 - July 1, 2020

Reported directly to the CEO, designing and art directing print and digital marketing campaigns for control brands such as Grolsch, Asahi, Peroni, Color Cannabis, Peller Family Vineyard and LCBO clients; Led and designed creative across brand identities, packaging, websites, video assets, OOH and social content.

Design Manager at Juniper Creates

March 1, 2024 - March 1, 2025

Reported to the CEO, translating marketing vision into scalable digital campaigns across a 60-person e-commerce ecosystem serving top 1% YouTubers; Led creative strategy and digital campaign execution, managing a team of four multidisciplinary designers; During Black Friday 2024, led the team in executing over 50 campaigns, driving $29.4M in year-end revenue — 24.1% growth within two months; Drove UI recommendations and collaborated with the engineering team; Scoped, scheduled, and briefed the team on marketing needs; Optimized processes and workflows to facilitate cross-functional collaboration and enhance efficiency; Fostered a strong team culture through mentorship and team-building, driving visible growth in both talent and marketing output.

Art Director at Ogilvy Toronto

July 1, 2020 - March 1, 2021

Reported to the Executive Chief Creative Officer, art directing multi-channel campaigns (print, digital, social, eCRM, web, broadcast) for IBM, American Express, Kimberly-Clark (Cottonelle, Huggies, Goodnites, Pull-Ups, Poise, Depends), Pizza Hut, Dove, York University; Pitched and secured new business for Ogilvy Toronto, collaborating with the CCO, Head of Strategy and senior executives; Led and art directed an in-house production team (animators, video editors, and production artists); Presented creative work to clients, offering strategic recommendations.

Founder & Brand Designer at Creative Junkie Co.

March 1, 2025 - Present

Led and executed brand strategy and visual identity development across DTC brands in food & beverage, wellness, beauty, and tech; Developed digital and physical touchpoints from established brand identity systems and design language (web, packaging, social).