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I’m Amber Wang, a marketing and client management professional who blends market research, CRM optimization, and performance analytics to help businesses grow. Over the years, I’ve led cross-functional research and go-to-market initiatives, from competitive landscape insights and customer segmentation to scenario-based demand research that turns data into actionable marketing recommendations. In my recent roles, I built a 360° customer data system by cleansing and integrating long-term historical data, then tailored CRM workflows and marketing triggers by customer tier and route. Previously at Meituan and Nielsen, I led large-scale research projects, supported marketing leadership with annual campaign strategies, and optimized acquisition and reactivation performance—driving measurable improvements in conversion and engagement while managing budgets, vendors, and multi-million RMB research programs.…I’m Amber Wang, a marketing and client management professional who blends market research, CRM optimization, and performance analytics to help businesses grow. Over the years, I’ve led cross-functional research and go-to-market initiatives, from competitive landscape insights and customer segmentation to scenario-based demand research that turns data into actionable marketing recommendations. In my recent roles, I built a 360° customer data system by cleansing and integrating long-term historical data, then tailored CRM workflows and marketing triggers by customer tier and route. Previously at Meituan and Nielsen, I led large-scale research projects, supported marketing leadership with annual campaign strategies, and optimized acquisition and reactivation performance—driving measurable improvements in conversion and engagement while managing budgets, vendors, and multi-million RMB research programs.

Amber WANG

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I’m Amber Wang, a marketing and client management professional who blends market research, CRM optimization, and performance analytics to help businesses grow. Over the years, I’ve led cross-functional research and go-to-market initiatives, from competitive landscape insights and customer segmentation to scenario-based demand research that turns data into actionable marketing recommendations. In my recent roles, I built a 360° customer data system by cleansing and integrating long-term historical data, then tailored CRM workflows and marketing triggers by customer tier and route. Previously at Meituan and Nielsen, I led large-scale research projects, supported marketing leadership with annual campaign strategies, and optimized acquisition and reactivation performance—driving measurable improvements in conversion and engagement while managing budgets, vendors, and multi-million RMB research programs.…I’m Amber Wang, a marketing and client management professional who blends market research, CRM optimization, and performance analytics to help businesses grow. Over the years, I’ve led cross-functional research and go-to-market initiatives, from competitive landscape insights and customer segmentation to scenario-based demand research that turns data into actionable marketing recommendations. In my recent roles, I built a 360° customer data system by cleansing and integrating long-term historical data, then tailored CRM workflows and marketing triggers by customer tier and route. Previously at Meituan and Nielsen, I led large-scale research projects, supported marketing leadership with annual campaign strategies, and optimized acquisition and reactivation performance—driving measurable improvements in conversion and engagement while managing budgets, vendors, and multi-million RMB research programs.

Available to hire

I’m Amber Wang, a marketing and client management professional who blends market research, CRM optimization, and performance analytics to help businesses grow. Over the years, I’ve led cross-functional research and go-to-market initiatives, from competitive landscape insights and customer segmentation to scenario-based demand research that turns data into actionable marketing recommendations.

In my recent roles, I built a 360° customer data system by cleansing and integrating long-term historical data, then tailored CRM workflows and marketing triggers by customer tier and route. Previously at Meituan and Nielsen, I led large-scale research projects, supported marketing leadership with annual campaign strategies, and optimized acquisition and reactivation performance—driving measurable improvements in conversion and engagement while managing budgets, vendors, and multi-million RMB research programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing & Client Management Lead at Bondex

December 1, 2023 - January 1, 2025

Led the design and deployment of a 360° customer data system by cleansing 10 years of historical data and integrating external big data sources, enabling real-time dashboards for cross-functional decision-making. Built a predictive 'High-Value Account' model and automated it within the CRM to prioritize sales activities. Customized CRM workflows by customer tier (Trade/Direct; SMB/Enterprise) and route-specific marketing triggers to improve response and conversion. Spearheaded leads generation and branding initiatives by coordinating with industry associations and upstream/downstream partners to convert prospects; ROI from marketing activities exceeded 10x. Executed press releases and video promotions through economic and industry media to strengthen Brand value and deepen relationships with target clients. Collaborated with BD and product teams to align data insights with sales strategy and product offerings.

Market Research Expert at Meituan (O2O E-platform)

October 1, 2018 - December 1, 2023

Owned and led cross-functional research initiatives and supported marketing strategy making. Conducted brand research and delivered consumer segmentation studies for the in-store dining category, including 8 user personas and advanced tagging/modeling for 200M+ users, improving payment conversion and increasing SMS click-through rates. Analyzed off-platform/local commerce ecosystems, scaling WeChat mini-program DAU from 0 to 500K+ via gamified referrals. Built scenario-based demand/pain-point frameworks and provided actionable recommendations for marketing communication. Managed 15+ mixed-method projects using Qualtrics and SPSS, handling millions of user data points and overseeing annual research budgets exceeding RMB 3M while coordinating with algorithm teams and international/local vendors. Supported online marketing planning with annual marketing calendars, KPI tracking frameworks, and partnership optimization to recruit 2–3M merchants per campaign, driving 65–80% YoY GMV growt

Marketing Expert at Meituan (O2O E-platform)

October 1, 2018 - December 1, 2023

Designed annual online marketing calendars and integrated campaigns for key festivals and scenarios; developed a data framework to track KPIs including goal attainment, supply analysis, engagement tactics, and subsidy ROI. Optimized merchant acquisition strategies, enabling recruitment of 2-3 million merchants per campaign and driving 65-80% YoY GMV growth. Conducted competitive intelligence on rival platforms and led Meituan's WeChat private domain growth (500k+ users in 1 year) and short-video traffic initiatives. Built a 0→1 research framework for core business units with segmentation modeling (8 cohorts) and journey analysis to guide campaigns. Implemented an automation model with BI/algorithm teams to optimize spend allocation; managed channel ROI to dynamic budgets. Led large-scale merchant recruitment campaigns contributing to GMV growth.

Market Research Manager (Marketing Communication Team) at The Nielsen Company

December 1, 2013 - July 1, 2015

Supported Nielsen marketing communication efforts including event marketing (quarterly seminars aligned with business strategy) and PR planning/execution for corporate branding. Coordinated with mainstream media outlets and led company social media planning and operations, growing fans to ~45,000 within 20 months and maintaining high reading rates, positioning it as a top official account within the consulting industry.

Market Research Manager at The Nielsen Company

December 1, 2013 - October 1, 2018

Provided client business consulting for consumer packaged goods (CPG) clients, delivering daily business analysis and solutions based on retail index data. Produced quarterly and annual executive-level reports detailing market dynamics, category development, and opportunities to help clients shape strategy. Designed end-to-end solutions including consumer research, modeling, omni-channel strategies, and marketing ROI, supporting new product development and go-to-market decisions. Hosted seminars and built brand-building campaigns; grew Nielsen's social media presence and engaged with leading industry media to strengthen corporate branding.

Asia Marketing Specialist at General Electronic

August 1, 2010 - November 1, 2013

Assisted in planning and executing marketing branding campaigns aligned with company strategy, including exhibitions and industry-relevant seminar hosting. Led an Asia-wide (7-country) branding upgrade project with communication coordination across US/global stakeholders and project management across all Asian markets. Identified high-potential partnerships in vertical markets to promote the brand and generate sales leads through events, content, and related activities.

Asia Marketing Specialist at General Electric (GE)

August 1, 2010 - November 1, 2013

Supported regional branding and marketing campaigns; organized large-scale exhibitions and industry seminars. Led Asia-wide branding upgrade across seven countries, coordinating with global teams on product launches, including pre-market trend surveys, positioning, target customers, and competitive analysis; managed packaging and product launch collateral. Led product promotion and integrated marketing campaigns across Asia.