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I am a communications, marketing, healthcare administration, and customer experience professional with 5+ years of experience developing digital content, brand messaging, social media campaigns, email communications, customer support workflows, and patient/client-facing resources. I translate complex information into clear, engaging content; manage multi-platform campaigns; support internal and external communications; improve client and patient experiences; and build strong relationships through accuracy, empathy, and problem-solving. I bring a strong blend of content strategy, CRM documentation, service recovery, brand consistency, and cross-functional collaboration across healthcare, financial services, education, media, and small business environments.…I am a communications, marketing, healthcare administration, and customer experience professional with 5+ years of experience developing digital content, brand messaging, social media campaigns, email communications, customer support workflows, and patient/client-facing resources. I translate complex information into clear, engaging content; manage multi-platform campaigns; support internal and external communications; improve client and patient experiences; and build strong relationships through accuracy, empathy, and problem-solving. I bring a strong blend of content strategy, CRM documentation, service recovery, brand consistency, and cross-functional collaboration across healthcare, financial services, education, media, and small business environments.

A'Lena Mariah McNear

Content Creator, Marketing Strategist, Brand Strategist, +2

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I am a communications, marketing, healthcare administration, and customer experience professional with 5+ years of experience developing digital content, brand messaging, social media campaigns, email communications, customer support workflows, and patient/client-facing resources. I translate complex information into clear, engaging content; manage multi-platform campaigns; support internal and external communications; improve client and patient experiences; and build strong relationships through accuracy, empathy, and problem-solving. I bring a strong blend of content strategy, CRM documentation, service recovery, brand consistency, and cross-functional collaboration across healthcare, financial services, education, media, and small business environments.…I am a communications, marketing, healthcare administration, and customer experience professional with 5+ years of experience developing digital content, brand messaging, social media campaigns, email communications, customer support workflows, and patient/client-facing resources. I translate complex information into clear, engaging content; manage multi-platform campaigns; support internal and external communications; improve client and patient experiences; and build strong relationships through accuracy, empathy, and problem-solving. I bring a strong blend of content strategy, CRM documentation, service recovery, brand consistency, and cross-functional collaboration across healthcare, financial services, education, media, and small business environments.

Available to hire

I am a communications, marketing, healthcare administration, and customer experience professional with 5+ years of experience developing digital content, brand messaging, social media campaigns, email communications, customer support workflows, and patient/client-facing resources.

I translate complex information into clear, engaging content; manage multi-platform campaigns; support internal and external communications; improve client and patient experiences; and build strong relationships through accuracy, empathy, and problem-solving. I bring a strong blend of content strategy, CRM documentation, service recovery, brand consistency, and cross-functional collaboration across healthcare, financial services, education, media, and small business environments.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Medical Communications Specialist / Medical Case Manager at Health Services Inc

August 1, 2024 - Present

Develop patient-centered communication materials; translate complex healthcare information into clear messaging for patients, staff, and stakeholders; coordinate individualized care plans; advocate for patient access; maintain HIPAA-aligned, compliance-focused documentation.

Freelance Communications & Marketing Consultant at Remote / Project-Based

November 1, 2023 - Present

Build digital marketing strategies including content calendars, branded graphics, social posts, email campaigns, and video assets for small businesses and nonprofits; increase audience engagement with multi-platform campaigns contributing to 60%+ audience growth; strengthen brand identity; manage campaign performance; consult on content strategy.

Marketing & Communications Specialist / Content Coordinator at Creative Impact Group

April 1, 2022 - April 1, 2024

Create multi-channel content (blogs, newsletters, marketing copy, graphics, website updates, LinkedIn posts, and TikTok content); write SEO-focused communications with open rates above 30%; support website redesigns; maintain brand consistency; analyze digital engagement to refine content delivery and campaigns.

Associate Customer Care Professional at American Express

November 1, 2023 - July 1, 2024

Deliver premium customer support; protect brand loyalty; de-escalate complex issues; educate customers on account features and tools to maximize value and reduce repeat contacts.

Associate Customer Care - Travel & Lifestyle Services at American Express

May 1, 2022 - October 1, 2023

Coordinate travel and lifestyle requests; resolve escalated travel concerns; provide personalized recommendations; document service interactions.

Medical Record Specialist at HealthMark Group

April 1, 2022 - October 1, 2023

Process medical record requests with 24-48h deadlines; ensure HIPAA compliance; support legal documentation needs; improve requestor experience.

Client Service Associate at Perigon Wealth Management

January 1, 2021 - April 1, 2022

Manage client service requests; maintain client records; support onboarding workflows; strengthen client relationships.

Grant Specialist at U.S. Department of Education

March 1, 2019 - March 1, 2022

Provide borrower support; explain policies clearly; maintain CRM records; resolve account issues.

Communications Assistant / Coordinator at WOE Magazine / TRC

January 1, 2017 - March 1, 2022

Coordinate digital storytelling campaigns; design promotional assets; manage content calendars; support influencer and partnership outreach.

Social Media Intern & On-Air Personality at ASU / Tracy Larkin Network

August 1, 2014 - September 1, 2016

Create student-focused content; host and produce radio programming; promote cross-platform engagement; represent the media brand professionally.

Communications Administrative Assistant at Alorica

August 1, 2014 - September 1, 2016

Manage internal communications; provide executive support; coordinate events and updates; ensure brand-consistent documents.

Education

MBA in Marketing at Grand Canyon University

January 11, 2030 - January 1, 2026

B.S. in Communications at Alabama State University

January 11, 2030 - December 1, 2017