Marketing graduate with experience in social media management, Shopify/e-commerce store optimization, content planning, and market analysis. Hands-on background spans product listing management, store operations, pricing and inventory coordination, and campaign execution. Currently pursuing an MS in Marketing at NUST Islamabad (thesis). Seeking a structured management trainee role to apply cross-functional marketing, e-commerce, and operational experience to drive growth through data-backed decision-making and conversion-focused improvements.…

AMINA IRSHAD

5.0 (1 review)

Marketing graduate with experience in social media management, Shopify/e-commerce store optimization, content planning, and market analysis. Hands-on background spans product listing management, store operations, pricing and inventory coordination, and campaign execution. Currently pursuing an MS in Marketing at NUST Islamabad (thesis). Seeking a structured management trainee role to apply cross-functional marketing, e-commerce, and operational experience to drive growth through data-backed decision-making and conversion-focused improvements.…

Available to hire

Marketing graduate with experience in social media management, Shopify/e-commerce store optimization, content planning, and market analysis. Hands-on background spans product listing management, store operations, pricing and inventory coordination, and campaign execution.

Currently pursuing an MS in Marketing at NUST Islamabad (thesis). Seeking a structured management trainee role to apply cross-functional marketing, e-commerce, and operational experience to drive growth through data-backed decision-making and conversion-focused improvements.

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Skills

Experience Level

Shopify
Expert
Branding
Expert
Presentation Design
Expert
Social Media Design
Expert
GA4
Expert
Canva
Expert
SEO
Expert
Instagram
Intermediate
LinkedIn
Intermediate
Pitch Deck
Intermediate
CRM
Intermediate
Video Advert
Intermediate
Web Design
Intermediate
Corporate Video
Intermediate
Brochure
Intermediate
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Language

English
Advanced

Work Experience

E-Commerce / Shopify Specialist at Zoraplus
March 1, 2025 - May 31, 2026
Handled Shopify store operations and marketing coordination for day-to-day online sales. Built and set up a Shopify store from scratch, including theme configuration, store structure, and product listings. Tracked store traffic and customer behavior using Google Analytics 4 to inform marketing and store decisions. Ran A/B tests on product pages and store layout elements to identify conversion improvements and used CRM/tools to support repeat customer engagement.
Shopify Optimization Specialist at Athletix
January 1, 2025 - December 31, 2025
Managed Shopify landing pages and product catalog listings, including pricing, descriptions, images, and inventory coordination. Rewrote product titles and descriptions using SEO keywords to improve organic visibility and increase click-through rates. Focused on catalog accuracy and optimization for better search performance and user engagement.
Marketing Trainee at Rashid Latif Khan University
June 1, 2022 - August 31, 2022
Prepared competitor analysis reports comparing pricing, positioning, and digital presence within the higher education sector. Supported sales funnel setup and audience targeting research for the marketing team’s digital initiatives. Optimized lead-generation landing pages by improving copy, call-to-action placement, and form design.

Education

MS in Marketing (Thesis) at National University of Sciences and Technology (NUST)
January 1, 2026 - July 17, 2026
Bachelor of Business Administration (BBA), Banking and Finance at University of the Punjab, Hailey College of Banking and Finance
January 1, 2023 - July 17, 2026

Qualifications

Master in Marketing
July 17, 2026 - July 17, 2026
Google Project Management Professional Certificate
January 11, 2030 - July 17, 2026
Best Management Award and Best Prototyping Solutions Award
January 11, 2030 - July 17, 2026
Foundations of Digital Marketing and E-commerce
January 11, 2030 - July 17, 2026
SHOPIFY Store Building and Management
January 11, 2030 - July 17, 2026

Industry Experience

Consumer Goods, Professional Services, Non-Profit Organization, Education, Retail
    social media executive

    Built and executed monthly content calendars across Instagram and LinkedIn, maintaining consistent posting cadence and brand voice. Planned and produced content shoots end-to-end — concept development, scripting, and post-production and edited short- and long-form video content for LinkedIn, Instagram, and YouTube, including software demo videos. Managed daily platform operations, community engagement, and designed social creatives and pitch decks in Canva.
    Social Media Management, Content Strategy, Video Editing, Canva, Community Management