I am a freelance digital performance marketing consultant specializing in multi-channel paid acquisition and full-funnel optimization. I help brands structure and optimize their digital strategies across SEA and Paid Social, combining media performance with testing and continuous KPI improvement, ultimately driving sustainable growth.

I am a freelance digital performance marketing consultant specializing in multi-channel paid acquisition and full-funnel optimization. I help brands structure and optimize their digital strategies across SEA and Paid Social, combining media performance with testing and continuous KPI improvement, ultimately driving sustainable growth.

Next availability:
July 26, 2026

I am a freelance digital performance marketing consultant specializing in multi-channel paid acquisition and full-funnel optimization. I help brands structure and optimize their digital strategies across SEA and Paid Social, combining media performance with testing and continuous KPI improvement, ultimately driving sustainable growth.

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Language

French
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Performance Marketing Consultant at Freelance
February 1, 2026 - Present
Helping businesses improve acquisition performance through data-driven paid media strategy and continuous optimization.
Digital Strategy Consultant at BETTER & STRONGER
February 1, 2023 - July 1, 2025
Strategized and operationalized digital growth for a portfolio of e-commerce brands (K-way, Japan Experience, Laban, Jobpools, Kepple, Segabox, Seloger). Coordinated with cross-functional teams for campaigns while managing budgets and results-driven analytics.
Product Program Assistant at JCDCAV FRANK
July 1, 2021 - July 1, 2022
Contributed to digital offer development and marketing automation implementation which resulted in optimizing sales processes for 80+ sales representatives.
Product Manager Assistant at JCDecaux France
January 1, 2021 - July 1, 2021
Assisted in product management and development across various marketing initiatives.
International Development Marketing Assistant at France Televisions
July 1, 2019 - December 1, 2019
Provided support for international marketing efforts and strategy development.
International Development Marketing Assistant at FRANCE TELEVISION
July 1, 2019 - December 1, 2019
Created branding marketing content (newsletters, email campaigns, marketing kits) for €2.8M budget.
Product Manager Assistant PRM at Canal+ Group
January 1, 2019 - July 1, 2019
Contributed to prospect relationship management projects and marketing efforts.
Product Manager Assistant at CANAL+ GROUP
January 1, 2019 - June 30, 2019
PRM = Prospect Relationship Management • Managed email campaigns targeting 500K+ prospects: segmentation, personalization, performance analysis. • Implemented A/B testing initiatives, increasing open rates by +6 points within 5 months. • Coordinated cross-functional PRM projects with internal teams (design, legal, customer service) and external partners. • Monitored performance and delivered data-driven reporting with strategic recommendations.

Education

Master Marketing Manager at AUDENCIA BUSINESS SCHOOL
September 1, 2017 - September 1, 2021
• Digital Marketing & Communication, Acquisition & Conversion • Product Marketing, Marketing Project Management • Capturing Marketing Insights, Go-To-Market Strategy
Preparatory Class HEC at LYCÉE OZENNE, CPGE
September 1, 2015 - September 1, 2017
Master, Marketing Manager at Audencia Business School
September 1, 2017 - September 1, 2021
Preparatory Class HEC, ECE at Lycée Ozenne, CPGE
September 1, 2015 - September 1, 2017

Qualifications

Google Ads Certifications
January 11, 2030 - July 6, 2026
Meta Certification - Professional Buying
January 11, 2030 - July 6, 2026
Google Ads Certifications & Analytics
January 11, 2030 - July 16, 2026
Meta Certification – Professional Buying
January 11, 2030 - July 16, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods