Amina Ibrahim

Own SEO performance for Prosple Canada (since Jan 2025) and Prosple Nigeria (since Aug 2025), covering strategy, content, technical fixes, and performance reporting. Prosple Canada: grew organic sessions by ~40% year-on-year and increased conversions to applications by 70%+. Prosple Nigeria: grew organic sessions from ~6k to ~13k per month (+117%) and applications from ~2.3k to ~6.2k per month (+170%) between Aug 2025 and Sep 2026. Built 600+ programmatic SEO landing pages across both sites, generating 4k+ organic clicks and 200k+ impressions per month in Canada, and 10k+ clicks and 350k+ impressions per month in Nigeria (as of Oct 2026). Wrote a Google Apps Script to automate weekly SEO reporting, cutting reporting time by 50%+, now used by other team members. Worked on improving AI search visibility (Google AI Overviews, AI Mode, ChatGPT, Claude) and wrote/optimized blog posts and articles to drive organic traffic.

Authored and optimized 20 blog posts (May–Dec 2022) that appeared in Google Discover, earning at least 500 clicks each, with the top post exceeding 13,000 clicks. Ran outreach for link building (Jun–Dec 2022) targeting universities in the UK, USA, Canada, and Australia; gained up to 15 new links from DR 70+ sites and improved domain rating from 45 to 51. Managed outreach lead generation and campaigns. Performed on-page SEO to optimize site pages for search results. Conducted monthly site audits and fixed issues affecting search performance.

Scouted, recruited, and led a three-person software engineering team to build firstmedtrade.com (development started Feb 2019) and launched the site in Feb 2020. Created and optimized the Google Business Profile in 2021, achieving an average of 60 profile views per month and post content reaching 3k+ views. Produced written and graphic content for social media, newsletters, and the blog. Managed digital channels including Instagram, Facebook, email, LinkedIn, and Twitter.