Available to hire
Hi, I’m Amina Muzaffar, a creative and skilled content creator with 3 years of experience in content creation, graphic design, and social media marketing. I’m passionate about delivering visually compelling designs and engaging content that elevate brand visibility and drive audience engagement.\n\nI specialize in developing and executing social media strategies, content calendars, and design assets that align with brand identity and business goals, while actively engaging with online communities to foster growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Advanced
Work Experience
Content Creator & Social Media Manager at Haroon's - The Gift Shop
July 1, 2023 - PresentDevelop and maintain content calendars; create and schedule posts for Instagram, Facebook, LinkedIn, and YouTube; design graphics and short videos aligned with brand identity and marketing goals; engage with followers through comments and messages; monitor KPIs and adjust strategies to optimize reach, engagement, and conversions.
Content Creator & Social Media Manager
July 1, 2023 - PresentPlan, create, and publish engaging content across various platforms including Instagram, Facebook, LinkedIn, and Twitter. Design visually appealing graphics and videos aligned with brand identity and marketing goals.
Content Creator & Social Media Manager at Roar Concepts
July 1, 2023 - PresentPlan, create, and publish engaging content across various platforms including Instagram, Facebook, LinkedIn, and YouTube. Design visually appealing graphics and videos aligned with brand identity and marketing goals.
Content Creator & Social Media Manager at Roar Concepts
July 1, 2023 - PresentPlan, create, and publish engaging content across Instagram, Facebook, LinkedIn, and Twitter. Design visually appealing graphics and videos aligned with brand identity and marketing goals. Develop and maintain content calendars, and produce posts and reels to boost brand visibility. Engage with followers to strengthen online relationships. Track KPIs (reach, engagement, conversions) and adjust strategies based on data.
Content Creator & Social Media Manager at RS Crown Traders
June 30, 2023 - October 7, 2025Planned and published branded content across social platforms; created visuals and captions; maintained content calendars; engaged with audience; monitored analytics and adjusted strategies.
Content Creator, Graphic Designer & Social Media Manager at Self-Employed / Freelance
June 1, 2023 - October 7, 2025Freelance role in Lahore handling end-to-end content creation, graphic design, and social media management. Tasks include creating posts and reels, designing visuals, branding materials, calendar planning, engaging with audiences, and tracking performance metrics.
Content Creator, Graphic Designer & Social Media Manager at Self-Employed / Personal Brand
June 1, 2023 - October 7, 2025Developed and managed content calendars; created content for social media platforms (Instagram, Facebook, LinkedIn, YouTube); designed logos, business cards, flyers, posters, banners, brochures; engaged with online community; tracked KPIs; crafted website content; built relationships with followers; supported branding and marketing strategies.
Content Creator & Social Media Manager at RS Crown Traders
February 28, 2023 - October 18, 2025Developed and executed social media strategies, created content calendars, produced posts and reels, tracked KPIs, and engaged with followers to strengthen brand visibility and audience engagement.
Content Creator & Social Media Manager at RS Crown Traders
February 28, 2023 - October 7, 2025Developed and maintained content calendars and created content for social media platforms (Instagram, Facebook, LinkedIn, YouTube) aligned with overall business objectives.
Content Creator & Social Media Manager at RS Crown Traders
February 28, 2023 - October 7, 2025Planned, created, and published engaging content; designed graphics; managed social media across platforms; tracked KPIs; assisted branding; produced captions and posts to boost reach and engagement.
Content Creator & Social Media Manager at RS Crown Traders
February 28, 2023 - October 7, 2025Developed and executed content calendars; managed content across Instagram, Facebook, LinkedIn, and YouTube. Designed logos, business cards, flyers, posters, banners, and brochures. Engaged with online community by responding to comments and direct messages to foster strong audience relations. Created content for websites; tracked KPIs (reach, engagement, conversions) and adjusted strategies based on data.
Content Creator & Social Media Manager at Deft Recruiter
February 28, 2023 - October 7, 2025Developed and executed social media content strategy across platforms (Instagram, Facebook, LinkedIn, YouTube). Created and scheduled content, tracked KPIs, and refined strategies. Designed logos, business cards, flyers, posters, banners and brochures. Engaged with the online community and responded to comments and messages. Wrote content for website and optimized content with SEO.
Content Creator, Graphic Designer & Social Media Manager at RS Crown Traders
February 1, 2023 - October 18, 2025Plan and create content for social media, graphics for logos, business cards, flyers and banners; manage social channels; engage with online community; track KPIs and adjust strategy; produce website content and copy in coordination with branding efforts.
Content Creator & Social Media Manager at RS Crown Traders
February 1, 2023 - October 7, 2025Managed and created content for social media platforms (Instagram, Facebook, LinkedIn, YouTube); designed logos, business cards, flyers, posters, banners and brochures; engaged with online community; tracked KPIs and adjusted strategies; wrote content for company website; built relationships with followers; aligned with overall business objectives.
Content Creator & Social Media Manager at RS Crown Traders
February 1, 2023 - October 7, 2025Produced and managed social media content; brand visuals; engaged with audience; tracked reach, engagement, and conversions; aligned content with business objectives.
Content Creator & Social Media Manager at Deft Recruiter
September 30, 2022 - October 18, 2025Created content and managed social media channels, optimized posting schedules, and collaborated on branding initiatives to expand reach and reinforce brand identity.
Content Creator & Social Media Manager at Draft Recruiter
September 30, 2022 - October 7, 2025Produced engaging content and managed social media presence to support recruitment campaigns.
Content Creator & Social Media Manager at Deft Recruiter
September 30, 2022 - October 7, 2025Created content and managed social media presence; contributed to branding and messaging; supported digital campaigns.
Content Creator & Social Media Assistant at Haroon's - The Gift Shop
September 30, 2022 - October 7, 2025Planned, created, and published content across social platforms (Instagram, Facebook, LinkedIn, YouTube). Managed social media and calendars; designed logos, business cards, flyers, posters, banners and brochures. Engaged with online community by responding to comments and messages; produced posts and reels; tracked KPIs; designed and wrote content for the company website; built relationships with the online community.
Content Creator & Social Media Manager at Haroon's - The Gift Shop
September 1, 2022 - October 18, 2025Content creation and social media management; collaborated with branding team to create posts, reels, and captions; managed online community; coordinated with design team to maintain brand consistency.
Content Creator & Social Media Manager at Deft Recruiter
September 1, 2022 - October 7, 2025Created content and managed social media; built online presence; engaged with audience; created calendars; planned and executed content strategies.
Content Creator & Social Media Manager at Deft Recruiter
September 1, 2022 - October 7, 2025Created content, managed social media presence, and supported recruitment marketing campaigns; updated calendars and assets.
Education
Bachelor in Psychology at University of Management and Technology (UMT)
January 1, 2018 - January 1, 2022Bachelor's in Psychology at University of Management and Technology (UMT)
January 1, 2018 - January 1, 2022Bachelor in Psychology at University of Management and Technology (UMT)
January 1, 2018 - December 31, 2022 at Lahore, Pakistan
March 1, 2023 - June 1, 2023Bachelor at University of Management and Technology (UMT)
January 1, 2018 - January 1, 2022Bachelor of Psychology at University of Management and Technology (UMT)
January 1, 2018 - December 31, 2022Bachelor in Psychology at University of Management and Technology (UMT)
January 1, 2018 - January 1, 2022Bachelor of Psychology at University of Management and Technology (UMT)
January 1, 2018 - January 1, 2022Qualifications
Bachelor in Psychology
January 1, 2018 - December 31, 2022Bachelor in Psychology
January 1, 2018 - January 1, 2022Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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