Available to hire
Dynamic Product Designer with over 8 years of experience creating user-centered digital solutions that enhance interaction and engagement. I specialize in Figma and Adobe Creative Suite to develop high-fidelity prototypes and intuitive user interfaces across web and mobile platforms.
I conduct user research and benchmarking to inform design decisions, and I collaborate closely with stakeholders and developers to ensure cohesive delivery. Committed to innovative design that elevates user experience and drives project success.
Skills
Language
Arabic
Fluent
French
Fluent
English
Advanced
German
Beginner
Work Experience
Senior Product Designer at ONISEP (Avenir(s) Project)
August 1, 2022 - February 1, 2026Led the discovery phase and scoping workshops to align business objectives with educational field realities. Developed and implemented research protocols (interviews, usability tests) and used feedback to iteratively improve the product. Designed high-fidelity prototypes in Figma following the French State Design System (DSFR), ensuring accessibility and visual consistency while creating tailored journeys for students, teachers, and counselors. Modeled complex user journeys and information architecture to simplify access to orientation guidance and reduce anxiety through clear navigation. Acted as a pivot between design and development by coordinating daily with teams and adapting deliverables to technical constraints while maintaining UX quality.
Confirmed Product Designer at EBP Informatique
March 1, 2021 - March 1, 2022Redesigned the EBP ecosystem (web & desktop) and led a global interface overhaul supported by a scalable design system in Figma aligned with Material Design and Ant Design. Facilitated co-design and co-ideation workshops with end customers to convert customer pain points into functional solutions. Conducted market benchmarking and UX recommendations to define and optimize user journeys for financial management. Produced high-fidelity interactive prototypes and validated hypotheses through user tests and interviews, reducing cognitive friction and improving adoption. Coordinated product vision and technical feasibility by running handoff and restitution workshops with PO/PM and development teams to preserve UX implementation quality.
UX/UI Design Consultant at Inetum | Ministry of Justice (Family Law Management Application)
July 1, 2019 - January 1, 2021Humanized access to law by simplifying complex administrative and judicial workflows (divorce, child custody) into clear, transparent, and reassuring experiences. Led a complete web application redesign using Adobe XD with Material Design principles to improve visual clarity and reduce cognitive load in high-emotion contexts. Orchestrated ideation workshops that balanced user needs with legal constraints, translating dense procedures into interface solutions. Designed high-fidelity prototypes to model business flows and validate navigation logic before development, ensuring understanding and data integrity for family file management steps. Facilitated restitution sessions with Ministry of Justice stakeholders, presenting UX/UI decisions and advocating for public-service values (equity, accessibility, efficiency).
UX Designer (HMI Specialist) at Renault Group
July 1, 2017 - July 1, 2019Worked within the design department to balance advanced technology with road safety by optimizing critical interactions between driver and vehicle. Led redesign of dashboard interfaces (Y0 and Cluster) using Illustrator and Adobe XD with a focus on immediate readability and prioritization of information while driving. Created complex prototypes in Axure RP Pro, integrating JavaScript/HTML/CSS scripts to simulate software behavior for upcoming driving modes. Implemented an agile user testing cycle every 2–3 weeks, collecting and analyzing feedback to improve cognitive ergonomics.
UX Designer at Dassault Systèmes (R&D Delmia)
February 1, 2016 - August 1, 2016Simplified complex engineering processes for a demanding industrial context with Renault & BMW clients. Conducted comparative analysis and user research to identify friction points in large-scale automotive part grouping. Created information architecture and wireframes using Balsamiq and Pencil, then produced interactive prototypes in Axure with JS/HTML integration to validate business flows. Applied design thinking and produced final interface concepts combining UX thinking with operational efficiency using Photoshop and Illustrator.
UI/UX Designer (Internship) at Trois Primes (HealthTech)
June 1, 2015 - August 1, 2015Designed precise digital tools for professionals in ophthalmology and pharmaceutical sectors. Created iOS touch interfaces for iPad users following Apple Human Interface Guidelines (HIG) to ensure a fluid, native experience. Performed ergonomic reviews to optimize comfort in medical environments and compared existing connected health solutions to identify improvements.
Education
Master’s in UX Design at University of Technology of Compiègne
January 1, 2017 - January 1, 2017Professional License in Graphic Design and Visual Communication at University of Technology of Casablanca
January 1, 2014 - January 1, 2014Associate Degree (Bac +2) in Multimedia at Bigsoft Multimedia School, Rabat
January 1, 2012 - January 1, 2012Qualifications
Industry Experience
Government, Education, Software & Internet, Financial Services, Healthcare, Manufacturing, Non-Profit Organization
Skills
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