Lead UI Designer at Super App Development

Led user interface design for a multifunctional super app integrating ride-hailing, payments, marketplace, and delivery. Designed 30+ screens in Figma, including profiles, payment systems, marketplace modules, and delivery flows. Developed consistent design systems ensuring intuitive navigation across app functions. Built journey maps and prototypes to visualize navigation and improve usability. Balanced functionality and appeal by combining minimalist layouts with brand-driven accents and iconography. Joined brainstorming sessions and early ideation, contributing to cross-functional decisions.

Lead Graphic Designer at Rabiga

Developed a minimalist concept emphasizing the speaker’s expertise with beige, brown, and white tones; designed webinar presentations, landing banners, and visuals that built audience trust. Collaborated with marketing and production teams to align visuals with brand strategy and audience insights. Improved performance metrics including CTR and conversions, contributing to a $10,000 revenue boost from one launch. Created materials under tight deadlines, ensuring quick turnaround and adaptability during testing.

Marketing & Visual Designer at Escaparate

Designed and produced marketing materials including banners, outdoor ads, social media posts, and creatives. Collaborated with the marketing team on concepts supporting sales campaigns and promotions. Refreshed website banners quarterly and delivered Instagram visuals bi-monthly to maintain engagement. Used Figma, Illustrator, and Photoshop to create digital and print materials. Increased engagement and visibility through bright, eye-catching colors and typography.

Brand & Digital Designer at Infinity Way LLP

Led visual transformation using Figma, Tilda, and Illustrator to strengthen brand credibility in B2B and B2G markets. Developed a unified brand ecosystem — Tilda website, presentations, catalogs, and social media — ensuring consistency. Built a cohesive visual system with unified typography, colors, and design elements in Photoshop to boost recognition. Increased website traffic by 20–30% and grew inbound client inquiries after the brand relaunch. Designed and launched an ad campaign for interactive panels, generating leads and partnerships with educational institutions.

Graphic Designer — Rebranding Project at Sakram Company

Led a rebranding initiative, developing cohesive brand identity, logo, color palette, and packaging to strengthen recognition. Conducted market analysis to identify trends and optimize visual strategy with business goals. Collaborated with management using Figma, Illustrator, and Photoshop to produce logo, packaging, and promotional assets. Advanced from small tasks to leading major projects, gaining experience in branding, design research, and problem-solving.

Graphic & Brand Designer — University Branding & Social Media at QAIST University

Led the end-to-end brand identity for a private university: logo system, color palette, typography, iconography, and visual language. Produced a comprehensive brand book in three languages (Kazakh, Russian, English) with usage rules, grids, color/typography scales, and application examples. Built a modular design system in Figma (components, tokens, templates) for consistent use across web, print, and social. Delivered admissions and faculty templates (presentations, brochures, posters), stationery, signage mockups, and merch concepts. Rolled out a content kit for social media (post/story templates, highlight covers), now used for ongoing campaigns and updates. Collaborated with leadership, SMM, and admissions to align visuals with positioning and target audience; created a simple handoff workflow for non-design teams.

Graphic Designer — Visual System at Arada App

Created performance-driven marketing assets for a consumer mobile app: static and animated creatives, in-feed ads, and UA bundles. Built landing banners and in-app promo graphics, keeping a consistent look with product UI and brand. Set up a lightweight marketing design system in Figma (components, layouts, export presets) to speed up iteration across channels.

Lead Graphic Designer — Course/Personal Brand Launch at Malika Ustaz

Developed a cohesive visual identity and content toolkit for an education expert’s launch (webinars/courses). Designed presentation decks, landing banners, social post/story templates, and promo materials for the launch funnel. Established a clean, academic visual style and guidelines to keep all touchpoints consistent and recognizable. Collaborated with the marketing team on messaging hierarchy and asset variants for A/B testing under tight deadlines.

Graphic Designer at BI Group Outsource Project

Create visual content for premium residential real estate campaigns in close collaboration with the premium segment brand manager; design Instagram creatives in multiple formats (1080x1080, 1080x1350, 1080x1920) to support ongoing campaign communication; adapt visuals for outdoor banners and other brand materials; revise books, print layouts, and pre-designed materials based on stakeholder feedback; work remotely within an active team workflow, coordinating with senior designers and brand managers.

Graphic & Brand Designer at QAIST University Freelance Project

Developed the end-to-end visual identity for a private university, including logo system, typography, color palette, iconography, and core brand applications. Produced a multilingual brand book (Kazakh, Russian, and English) with usage rules, grids, and visual guidelines. Created reusable templates and visual assets for print and social media in Figma, then prepared editable Canva versions for client self-updating. Designed admissions and faculty materials, including presentations, brochures, posters, and branded collateral. Collaborated with leadership, SMM, and admissions teams to align visuals with positioning and day-to-day communication needs.

Graphic & Brand Designer at Infinity Way LLP / Sakram Company

Led the creation of the company’s brand identity and visual foundation, building the branding system from the ground up. Designed websites, catalogs, presentations, advertising creatives, product visuals, and sales materials across digital and print channels. Built a more consistent brand ecosystem across key touchpoints using Figma, Adobe Illustrator, Photoshop, and Tilda. Conducted market and visual research to support positioning and communication goals. Collaborated with management and cross-functional teams to produce branding assets, promotional materials, and client-facing visuals.

Graphic Designer at Arada App

Developed brand guidelines and visual materials to support consistent communication across digital and print formats. Designed social media creatives and landing page visuals aligned with the brand identity. Prepared print materials including flyers, leaflets, small booklets, and other branded collateral.

Graphic & Visual Designer at Escaparate

Created digital and outdoor marketing materials, including banners, social media creatives, and campaign visuals. Refreshed website banners and promotional assets to support recurring campaigns and seasonal updates. Collaborated with marketing stakeholders on campaign concepts and visual direction.