I’m Ricardo Allen, a brand strategist and multidisciplinary digital designer based in Indiana, and I founded KME Visuals to help organizations turn ideas into clear positioning, strong visual identity, and high-performing digital experiences. With 5+ years of experience, I lead projects end-to-end—from discovery and messaging architecture to visual systems, website design/build, campaign creative, and launch support. I work across sectors like nonprofits, political organizations, education, professional services, hospitality, and small businesses. I’ve designed and launched 80+ websites and digital experiences, and I’ve supported high-impact social and digital campaigns, including driving 1.1M organic Facebook views over a 28-day period with no paid media. My goal is always the same: build brands and marketing systems that connect with the right audiences and create measurable growth.…

Ricardo Allen

I’m Ricardo Allen, a brand strategist and multidisciplinary digital designer based in Indiana, and I founded KME Visuals to help organizations turn ideas into clear positioning, strong visual identity, and high-performing digital experiences. With 5+ years of experience, I lead projects end-to-end—from discovery and messaging architecture to visual systems, website design/build, campaign creative, and launch support. I work across sectors like nonprofits, political organizations, education, professional services, hospitality, and small businesses. I’ve designed and launched 80+ websites and digital experiences, and I’ve supported high-impact social and digital campaigns, including driving 1.1M organic Facebook views over a 28-day period with no paid media. My goal is always the same: build brands and marketing systems that connect with the right audiences and create measurable growth.…

Available to hire

I’m Ricardo Allen, a brand strategist and multidisciplinary digital designer based in Indiana, and I founded KME Visuals to help organizations turn ideas into clear positioning, strong visual identity, and high-performing digital experiences. With 5+ years of experience, I lead projects end-to-end—from discovery and messaging architecture to visual systems, website design/build, campaign creative, and launch support.

I work across sectors like nonprofits, political organizations, education, professional services, hospitality, and small businesses. I’ve designed and launched 80+ websites and digital experiences, and I’ve supported high-impact social and digital campaigns, including driving 1.1M organic Facebook views over a 28-day period with no paid media. My goal is always the same: build brands and marketing systems that connect with the right audiences and create measurable growth.

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Work Experience

Social Media & Digital Marketing Strategist at Winsome PAC
July 1, 2026 - Present
Lead organic Facebook and X strategy, website management, campaign and event pages, copywriting, promotional video, social graphics, fundraising materials, print collateral, and event branding. Delivered 1.1M organic Facebook views and 117,419 engagements in 28 days, reaching approximately 389K viewers with 54% of views from non-followers and zero paid media. Generated 417.8K organic X impressions and 9.1K engagements in four weeks, increasing impressions 1,000%, engagement rate 384%, and profile visits 9,000% with zero paid promotion.
Brand & Digital Marketing Strategist at RISE Foundation
January 1, 2021 - Present
Lead ongoing branding, website, social media, fundraising, community outreach, event marketing, and branded collateral across digital and print channels.
Founder & Brand Strategist at KME Visuals
November 1, 2020 - Present
Lead end-to-end brand and digital engagements from discovery and strategy through visual identity, website architecture, launch, and ongoing support. Consult with 100+ organizations on branding, marketing, digital presence, audience engagement, customer experience, and growth. Designed and launched 80+ websites and digital experiences across nonprofit, political, education, professional services, hospitality, and small-business sectors. Create logos, brand systems, websites, social creative, presentations, signage, brochures, direct mail, apparel, fundraising collateral, event assets, and integrated campaign materials while managing creative direction, messaging, stakeholder communication, timelines, revisions, and multi-channel execution.

Education

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Qualifications

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Industry Experience

Non-Profit Organization, Government, Education, Professional Services, Media & Entertainment, Other
    Dream Academy — Website & Brand Strategy
    Led the website and brand strategy for Dream Academy, an adult high school serving students across Virginia. The project focused on creating a clearer, more professional digital presence that strengthened the organization’s credibility, simplified enrollment information, and better communicated its mission, programs, and impact. Work included website design and development, messaging architecture, user experience, enrollment-focused content, and ongoing brand direction. branding graphicdesigner webdesigner logo…
    WinsomePAC — Brand, Website & Digital Communications
    Led the development and ongoing management of WinsomePAC’s visual and digital presence across web, social media, print, and live events. The engagement includes a full website redesign, brand refresh and visual direction, social media strategy and management, campaign and event pages, promotional graphics and video, fundraising and advocacy materials, and branded event collateral including banners and table displays. The work is focused on maintaining a cohesive, recognizable brand while strengthening audience engagement across every public-facing touchpoint. Your documented scope also includes managing Facebook and X strategy, content planning, copywriting, publishing, campaign promotion, analytics, WinsomePAC.com, campaign/event pages, multimedia, social graphics, promotional video, fundraising materials, and print collateral. branding graphicdesigner logo webdesigner illustrator designer…
    The Illy Experience — Logo Design
    Created a distinctive logo identity for The Illy Experience, a private chef and catering brand. The design focused on developing a recognizable visual mark with personality and style that could carry consistently across digital content, promotional materials, menus, and event branding. logo graphicdesigner illustrator…
    Heart2Heart Wellness — Brand Strategy & Website Development
    Developed Heart2Heart Wellness from an early-stage vision into a cohesive, professional brand and digital presence. The project included brand strategy, messaging, visual direction, website design and development, mobile optimization, and ongoing creative support. The goal was to create a warm, credible experience that clearly communicates the organization’s mission while building trust with families, partners, sponsors, and the broader community. graphicdesigner logo branding webdesigner…
    Kenny Lee — City Council Campaign Branding & Strategy
    Led the creative and marketing strategy for Kenny Lee’s City Council campaign, developing a cohesive campaign presence across web, messaging, digital communications, and physical campaign materials. The work focused on creating a clear, credible visual system that strengthened voter recognition, supported outreach, and maintained consistency throughout the campaign. The campaign concluded with a successful election victory. branding graphicdesigner webdesigner illustrator…
    KrisCross Art — Brand Identity Development
    Transformed an original hand-drawn logo concept into a refined, cohesive brand identity for KrisCross Art. The project focused on preserving the artist’s original vision while improving structure, balance, typography, color, and overall presentation. The final identity was developed to feel distinctive, professional, and flexible across digital and print applications. branding graphicdesigner logo designer…
    RISE Foundation — Brand Identity Refresh
    Refined and elevated the existing RISE Foundation identity while preserving the symbolism and meaning behind the original concept. The rebrand focused on improving clarity, balance, typography, visual hierarchy, and overall professionalism, transforming the identity into a stronger and more cohesive brand system suitable for digital, print, and organizational use.…
    The Souls of Young Folk — Book Cover Design
    Created the book cover design for The Souls of Young Folk, translating the story’s emotional tone and narrative themes into a visually immersive cover. The design focused on atmosphere, composition, typography, and visual storytelling to create a finished cover that feels intentional, market-ready, and connected to the soul of the story. graphicdesigner…
    New Village Minds — Brand Identity & Visual Strategy
    Developed a complete brand identity and visual direction for New Village Minds, including logo refinement, color strategy, brand positioning, and a cohesive presentation system. The creative process focused on building an identity that felt grounded, connected, human-centered, and aligned with the organization’s mission of community, healing, growth, and belonging. graphicdesigner logo branding designer…
    KJ Washington — Political Campaign Branding & Creative
    Developed a cohesive visual identity and campaign design system for KJ Washington’s school board campaign. The project included campaign branding, billboard design, yard signage, voter outreach materials, apparel, and supporting print collateral. The goal was to create a bold, recognizable visual system that remained consistent across large-format, print, and community-facing campaign materials. logo graphicdesigner branding illustrator webdesigner designer photo…