Amar Umar
I’m Amar Umar, a hands-on social media & content strategist who builds digital audiences across TikTok, Instagram, and Substack.
About
I’m Amar Umar, a hands-on social media & content strategist who builds digital audiences across TikTok, Instagram, and Substack. I develop content calendars, shape platform-specific strategy, and create short-form video and visual assets that are grounded in performance insights.
Most recently, I’ve grown and managed online presence through analytics-led planning, community engagement, and campaign execution. From filming and editing Reels/TikToks to supporting personal and brand growth, I enjoy turning ideas into consistent, engaging content that helps audiences connect and communities stay active.
- 2 years' experience
- Joined November 2026
Skills· 3
Industry experience
- Media & Entertainment
- Education
Work experience
Internship experience in a business, operations, and marketing programme (details not specified in the provided resume text).
Developed content calendars, content ideas, and social media strategy aligned with personal branding. Used analytics to evaluate content performance and guide future strategy. Filmed and edited short-form video content and supported personal branding through consistent publishing and iterative improvements based on audience engagement.
Developed and executed social media and content strategy across Instagram, TikTok, Substack, Pinterest, and X. Managed the brand’s digital presence and adapted content for each platform, including content planning and ongoing performance evaluation. Grew TikTok to early 100K followers and Substack to 400K+ subscribers through strategic content creation and audience development. Created and edited short-form video/visual content (e.g., Reels, TikToks, graphics and promotional assets) using tools like CapCut and Canva, and managed community engagement and brand interactions. Planned and managed campaigns and partnerships, including campaigns with Book of the Month and Summit Books (Simon & Schuster).
Education
Hire Amar Umar today
Post a job and invite Amar, or contact them directly. No hidden commission.