Amirtha Priya

Led end-to-end brand positioning and growth initiatives, identifying gaps between current market perception and business goals to develop differentiation strategies and new growth opportunities. Collaborated with leadership to strengthen brand perception and align visual and verbal communication across customer touchpoints. Conducted brand, competitor, and audience research to refine target audiences into three strategic customer segments and support more focused prospecting and relevant sales propositions. Refined brand identity and developed creative assets across digital and client-facing platforms to maintain consistency. Prepared 10–20 strategic proposals and pitch decks across service offerings and customized client opportunities. Developed content strategies for the company, a startup program, and the founder’s personal brand, including content pillars and storytelling to improve brand awareness, digital visibility, and inbound opportunities. Managed cross-functional executi

Developed brand identities and visual concepts across diverse industries, translating brand stories and positioning insights into distinct visual languages. Led logo concept development and visual exploration by setting creative directions through typography, color palettes, graphic elements, and imagery aligned with each brand’s personality and strategic objectives. Created cohesive identity systems and guidelines, defining visual elements and application principles to ensure consistency across brand touchpoints. Collaborated with clients to translate business objectives and brand vision into strategic narratives, creative concepts, and distinct brand experiences. Conducted brand, competitor, and audience research to identify positioning gaps, market opportunities, and differentiation strategies. Generated recommendations to improve customer acquisition, retention, and e-commerce performance via strategic and digital touchpoint optimization. Led strategic and creative redesign of an

Designed brand communication and marketing creatives for clients across multiple industries by translating creative briefs into cohesive visual compositions. Adapted existing brand identities across digital and print formats while maintaining consistency in typography, color, layout, and brand guideline rules. Managed multiple brand deliverables simultaneously, ensuring attention to detail, quality, and timely execution.