AMIT JOHN

Conducted keyword research and mapped/rotated target keywords across homepage, collections, and product pages for multiple store categories. Optimized localized SEO content (meta titles, meta descriptions, and keyword-focused copy) across regional storefronts. Added descriptive image alt text across product and collection images for accessibility and image SEO. Implemented breadcrumb list and organization structured data in the Shopify theme, audited Product JSON-LD, and reviewed hreflang and canonical tags across regional storefronts. Used Google Search Console to monitor search queries, submit sitemaps, and request indexing for updated pages; documented a product schema URL issue affecting some localized storefronts for future cleanup.

Managed day-to-day Shopify operations, including product catalogue and product pages, collections, store content, and merchandising. Created and optimized Shopify pages and layouts for usability, mobile experience, and customer journey improvements. Performed website speed and performance optimization (images, scripts, theme assets, and app-related improvements) and troubleshot store issues, bugs, and functionality problems. Maintained and updated themes, apps, and ecommerce functionality, and optimized on-page/product information for SEO and improved search visibility. Supported ongoing ecommerce improvements across store structure, UX, performance, and customer experience; contributed to €92,000+ in sales and 2,000+ orders in the documented period.

Integrated a live product customizer for personalized number plates and worked on Shopify ecommerce functionality and customer-facing product customization. Improved the UX around the personalized ordering process and supported ecommerce optimization and storefront functionality. Contributed to a 30% increase in custom orders and €13,000+ in sales within 9 months.