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Experienced digital marketing and SEO professional with 10+ years of expertise across Technical SEO, On-Page/Off-Page SEO, link building, and data-driven growth. Skilled in keyword research, website audits, and performance monitoring to drive sustainable organic growth. Proven in modern AI search ecosystems (AEO/GEO), structured data/entity optimization, and AI-friendly content strategies across ChatGPT, Google SGE, Bing Copilot, and generative search platforms. Also leads Google Ads/PPC and conversion optimization, with strong team management and client communication experience.…Experienced digital marketing and SEO professional with 10+ years of expertise across Technical SEO, On-Page/Off-Page SEO, link building, and data-driven growth. Skilled in keyword research, website audits, and performance monitoring to drive sustainable organic growth. Proven in modern AI search ecosystems (AEO/GEO), structured data/entity optimization, and AI-friendly content strategies across ChatGPT, Google SGE, Bing Copilot, and generative search platforms. Also leads Google Ads/PPC and conversion optimization, with strong team management and client communication experience.

Aammad Arif

AI Engineer, SEO Expert, Social Media Manager, +6

5.0 (3 reviews)

Experienced digital marketing and SEO professional with 10+ years of expertise across Technical SEO, On-Page/Off-Page SEO, link building, and data-driven growth. Skilled in keyword research, website audits, and performance monitoring to drive sustainable organic growth. Proven in modern AI search ecosystems (AEO/GEO), structured data/entity optimization, and AI-friendly content strategies across ChatGPT, Google SGE, Bing Copilot, and generative search platforms. Also leads Google Ads/PPC and conversion optimization, with strong team management and client communication experience.…Experienced digital marketing and SEO professional with 10+ years of expertise across Technical SEO, On-Page/Off-Page SEO, link building, and data-driven growth. Skilled in keyword research, website audits, and performance monitoring to drive sustainable organic growth. Proven in modern AI search ecosystems (AEO/GEO), structured data/entity optimization, and AI-friendly content strategies across ChatGPT, Google SGE, Bing Copilot, and generative search platforms. Also leads Google Ads/PPC and conversion optimization, with strong team management and client communication experience.

Available to hire

Experienced digital marketing and SEO professional with 10+ years of expertise across Technical SEO, On-Page/Off-Page SEO, link building, and data-driven growth. Skilled in keyword research, website audits, and performance monitoring to drive sustainable organic growth.

Proven in modern AI search ecosystems (AEO/GEO), structured data/entity optimization, and AI-friendly content strategies across ChatGPT, Google SGE, Bing Copilot, and generative search platforms. Also leads Google Ads/PPC and conversion optimization, with strong team management and client communication experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Search Intelligence Lead, SEO, AEO, GEO, AI at Elveque

January 1, 2025 - Present

I help businesses build a stronger digital presence by making their brands discoverable across both traditional search engines and AI-powered search experiences. With expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-driven marketing, I develop strategies that improve visibility, strengthen brand authority, and drive sustainable organic growth. I combine search intelligence, content strategy, technical optimization, and AI innovation to help brands be found, trusted, and recommended across modern search ecosystems. I focus on delivering measurable business impact by connecting search, AI, and digital marketing into a unified growth strategy.

Managing Marketing Team / SEO, SMO & Paid Campaigns Lead at ESP inspire

January 1, 2018 - Present

Led marketing team operations and managed SEO/SMO/paid initiatives. Owned planning and execution of client projects, handled client communication and resource allocation, and monitored team performance and reporting. Developed growth marketing strategy including AI marketing, SEO, PPC and website audit initiatives. For eCommerce, managed product and category page SEO, PPC/paid social campaigns, Google Analytics tracking and Facebook Pixel tracking, product merchandising/catalog management, and product-based URL/keyword and content research. Applied AEO/GEO with structured data (FAQ, HowTo, Organization, Product), E-E-A-T concepts, and AI-friendly content to improve visibility in AI and generative search results.

Senior SEO & Digital Marketing Specialist / Create Marketing Plan & Audit at ESP inspire

January 1, 2014 - January 1, 2018

Created comprehensive marketing plans and executed end-to-end SEO audits. Conducted keyword research and mapping, managed Technical SEO and On-Page SEO implementation, and resolved crawling/indexation issues. Implemented schema markup, XML sitemap and robots.txt management, internal linking strategy, and ongoing SEO performance monitoring via Search Console and Analytics. Built Google Business Profile optimization strategy for local pack visibility and managed Google Ads and social media campaigns along with SMO and performance improvements.

Start with SEO Link builder at ESP inspire

January 1, 2011 - January 1, 2014

Handled SEO link building and off-page authority building. Performed backlink analysis, competitor link analysis, and toxic link audits with disavow management. Focused on building citations and improving authority metrics through strategic acquisition of quality backlinks.

Education

Masters at ULM

July 15, 2021 - July 31, 2023

Master at Government University of ULM

January 1, 2021 - January 1, 2023

Bachelor at VU of Pakistan

January 1, 2017 - August 4, 2026

Intermediate at GOV College

January 11, 2030 - August 4, 2026

Matriculation at The Lords International School

January 11, 2030 - August 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Consumer Goods, Government, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Software & Internet, Travel & Hospitality, Transportation & Logistics, Wholesale & Distribution, Energy & Utilities, Education, Computers & Electronics, Media & Entertainment