Aammad Arif

I help businesses build a stronger digital presence by making their brands discoverable across both traditional search engines and AI-powered search experiences. With expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-driven marketing, I develop strategies that improve visibility, strengthen brand authority, and drive sustainable organic growth. I combine search intelligence, content strategy, technical optimization, and AI innovation to help brands be found, trusted, and recommended across modern search ecosystems. I focus on delivering measurable business impact by connecting search, AI, and digital marketing into a unified growth strategy.

Led marketing team operations and managed SEO/SMO/paid initiatives. Owned planning and execution of client projects, handled client communication and resource allocation, and monitored team performance and reporting. Developed growth marketing strategy including AI marketing, SEO, PPC and website audit initiatives. For eCommerce, managed product and category page SEO, PPC/paid social campaigns, Google Analytics tracking and Facebook Pixel tracking, product merchandising/catalog management, and product-based URL/keyword and content research. Applied AEO/GEO with structured data (FAQ, HowTo, Organization, Product), E-E-A-T concepts, and AI-friendly content to improve visibility in AI and generative search results.

Created comprehensive marketing plans and executed end-to-end SEO audits. Conducted keyword research and mapping, managed Technical SEO and On-Page SEO implementation, and resolved crawling/indexation issues. Implemented schema markup, XML sitemap and robots.txt management, internal linking strategy, and ongoing SEO performance monitoring via Search Console and Analytics. Built Google Business Profile optimization strategy for local pack visibility and managed Google Ads and social media campaigns along with SMO and performance improvements.