I'm Ammar Hakeem, currently pursuing a Diploma in Creative Direction for Fashion at LaSalle College of the Arts in Singapore. I’m deeply passionate about fashion storytelling and visual concepts, and I love bringing ideas to life through editorials and campaigns. My creative process blends narrative thinking with a sharp eye for styling, whether on editorial shoots or commercial productions. I’m highly organized and thrive at meeting deadlines, juggling multiple projects with efficiency. Through academic and professional experiences I’ve built strong communication and teamwork skills that support every stage of the creative process. I also have hands-on experience in brand storytelling, content creation, and cross-platform promotion, including social media campaigns.

Ammar Hakeem

I'm Ammar Hakeem, currently pursuing a Diploma in Creative Direction for Fashion at LaSalle College of the Arts in Singapore. I’m deeply passionate about fashion storytelling and visual concepts, and I love bringing ideas to life through editorials and campaigns. My creative process blends narrative thinking with a sharp eye for styling, whether on editorial shoots or commercial productions. I’m highly organized and thrive at meeting deadlines, juggling multiple projects with efficiency. Through academic and professional experiences I’ve built strong communication and teamwork skills that support every stage of the creative process. I also have hands-on experience in brand storytelling, content creation, and cross-platform promotion, including social media campaigns.

Available to hire

I’m Ammar Hakeem, currently pursuing a Diploma in Creative Direction for Fashion at LaSalle College of the Arts in Singapore. I’m deeply passionate about fashion storytelling and visual concepts, and I love bringing ideas to life through editorials and campaigns. My creative process blends narrative thinking with a sharp eye for styling, whether on editorial shoots or commercial productions.

I’m highly organized and thrive at meeting deadlines, juggling multiple projects with efficiency. Through academic and professional experiences I’ve built strong communication and teamwork skills that support every stage of the creative process. I also have hands-on experience in brand storytelling, content creation, and cross-platform promotion, including social media campaigns.

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Language

English
Fluent
Chinese
Beginner
Malay
Beginner

Work Experience

Editorial Intern at Men’s Folio
May 1, 2025 - July 31, 2025
Wrote articles, assisted in editorial photoshoots, conducted topic research, and contributed to content development. Authored an article published in the August 2025 issue and helped curate visual and written content for upcoming fashion features.
Editorial Intern at Men's Folio
May 1, 2025 - July 31, 2025
Wrote articles to deepen understanding of the fashion industry; assisted editorial photoshoots; conducted research to develop article topics; authored an article published in Men's Folio, August 2025 issue; helped curate visual and written content for upcoming fashion features.
Campaign / Project Lead at Love, Bonito
January 1, 2026 - Present
Campaign concept development for Love, Bonito themed around soft power, featuring video, lookbook, and spatial storytelling. Directing campaign video, styling lookbook shoots, collaborating with interior design students on set design.
Creative Direction / Social Media Campaign Lead at LaSalle College of the Arts
January 1, 2025 - December 31, 2025
Sophia Label Social Media Campaign Project (2025): Led creative direction, styling, photography/videography assistance, and full video editing.
Photographer / Creative Direction / Stylist at LaSalle College of the Arts
January 1, 2025 - December 31, 2025
Personality Interview with Erwinshah Hastings Magazine Interview (2025): DAZED-style interview exploring art, fashion, and gender expression; handled photography, creative direction, and styling for interview/shoot with maximalist visuals.
Feature Writer at Men's Folio
August 1, 2025 - August 31, 2025
Wrote feature 'The Ki To Your Heart' for August 2025 issue; conducted interviews and sourced images and recollections.

Education

Nitec Certification in Fashion Apparel and Production Design at Institute of Technical Education
January 1, 2020 - December 31, 2022
Diploma in Creative Direction for Fashion at LaSalle College of the Arts
January 1, 2024 - February 17, 2026
Diploma in Creative Direction for Fashion at LaSalle College of the Arts
January 1, 2024 - February 17, 2026

Qualifications

Nitec Certification in Fashion Apparel and Production Design
January 1, 2020 - December 31, 2022
Nitec Certification in Fashion Apparel and Production Design
January 1, 2020 - December 31, 2022

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Education