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I’m a results-driven digital marketing professional specializing in social media, content strategy, and campaign execution across B2C, B2B, and educational sectors. I help brands grow online audiences, foster influencer partnerships, and turn ideas into measurable outcomes through data-informed decisions. I leverage AI-assisted content creation, rapid testing, and collaborative storytelling to boost engagement and participation. I enjoy partnering with students, brands, and cross-functional teams to craft authentic stories and drive meaningful results.…I’m a results-driven digital marketing professional specializing in social media, content strategy, and campaign execution across B2C, B2B, and educational sectors. I help brands grow online audiences, foster influencer partnerships, and turn ideas into measurable outcomes through data-informed decisions. I leverage AI-assisted content creation, rapid testing, and collaborative storytelling to boost engagement and participation. I enjoy partnering with students, brands, and cross-functional teams to craft authentic stories and drive meaningful results.

Amna Amir Basathia

Social Media Manager, Content Creator, Marketing Strategist, +2

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I’m a results-driven digital marketing professional specializing in social media, content strategy, and campaign execution across B2C, B2B, and educational sectors. I help brands grow online audiences, foster influencer partnerships, and turn ideas into measurable outcomes through data-informed decisions. I leverage AI-assisted content creation, rapid testing, and collaborative storytelling to boost engagement and participation. I enjoy partnering with students, brands, and cross-functional teams to craft authentic stories and drive meaningful results.…I’m a results-driven digital marketing professional specializing in social media, content strategy, and campaign execution across B2C, B2B, and educational sectors. I help brands grow online audiences, foster influencer partnerships, and turn ideas into measurable outcomes through data-informed decisions. I leverage AI-assisted content creation, rapid testing, and collaborative storytelling to boost engagement and participation. I enjoy partnering with students, brands, and cross-functional teams to craft authentic stories and drive meaningful results.

Available to hire

I’m a results-driven digital marketing professional specializing in social media, content strategy, and campaign execution across B2C, B2B, and educational sectors. I help brands grow online audiences, foster influencer partnerships, and turn ideas into measurable outcomes through data-informed decisions.

I leverage AI-assisted content creation, rapid testing, and collaborative storytelling to boost engagement and participation. I enjoy partnering with students, brands, and cross-functional teams to craft authentic stories and drive meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

German

Beginner

Arabic

Beginner

Work Experience

Marketing Associate – Social Media & Content Strategy at Idara al-Khair

April 1, 2025 - February 1, 2026

Led social media strategy for Idara al-Khair, shifting brand messaging to impact-driven storytelling; planned and executed weekly content calendars (8–10 posts/reels) to drive consistent audience growth; analyzed performance metrics (reach, engagement, impressions) to optimize campaigns, improving overall content performance by 12%. Developed and promoted a student-led video strategy that generated a viral reel (10.3K views); leveraged AI-assisted research for content ideation; facilitated student brainstorming sessions to co-create content, strengthening audience participation and collaboration.

Digital Marketing Associate at Gold Luna Marketing

May 1, 2024 - January 1, 2025

Managed social media for 2+ client brands across Instagram, Facebook, and LinkedIn, ensuring brand alignment and consistency; produced 30–35 monthly captions; launched Jatlee Corp's social media from scratch; planned and maintained rolling 3-month content calendars (20–30 posts per month); used AI tools to accelerate content ideation, caption drafting, and campaign research while maintaining brand voice and quality; collaborated with clients and internal teams to develop content strategies aligned with client objectives. Client: Maeraas (B2C Heritage Brand) – managed end-to-end social media presence (4 posts/week), produced 4–5 reels weekly achieving viral views (79.9K, 104K, 150K), and led influencer partnerships with UK creators and chefs to increase engagement by 22%.

Academic Content Planning Intern at Learning Pitch

August 1, 2020 - November 1, 2020

Developed and executed structured content strategy for English curriculum (beginner to advanced levels); scripted and directed 12+ video lessons (15–20 mins each) in collaboration with production teams.

Awareness & Outreach Intern at AAS Trust Foundation

May 1, 2019 - June 1, 2019

Executed an outreach campaign to 100+ universities and hospitals (cold calling & direct engagement), securing 10+ institutional participants (~10% conversion rate); led a 3-person intern team across outreach, design, logistics, and marketing execution; increased event visibility by 25% through coordinated promotional campaigns; delivered on-camera promotional content and maintained outreach tracking systems.